Windbreaker Audience in United States

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Windbreaker has an estimated audience of 948,549 people in United States. 51.2% are female, 48.8% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Relocation (personal), Baseball cap, Flip-flops, Tokyo Disney Resort, Altra Running.

The average Windbreaker fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Relocation (personal), Baseball cap, Flip-flops, with strongest over-indexing on Relocation (personal) (56.31× the country average). Demographically, the Windbreaker audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Windbreaker fans

Demographic split for Windbreaker audience in United States
MetricValue
Female51.2%
Male48.8%
Average age34.5
Estimated audience size948,549

Audience persona

The typical Windbreaker fan in United States is balanced, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Relocation (personal).

Top regions in United States

Top regions ranked by reach for Windbreaker in United States
RegionReachAffinity
California180,6901.73×
Texas102,0681.25×
New York71,8251.36×
Florida67,4251.05×
Illinois36,4141.15×
Georgia34,2451.17×
Pennsylvania34,1891.07×
New Jersey29,8381.24×
North Carolina26,3560.92×
Virginia23,6341.02×
Ohio23,2120.79×
Michigan22,1360.89×
Washington20,3971.07×
Maryland20,1701.24×
Arizona18,3080.95×
Massachusetts17,4760.94×
Tennessee15,0380.79×
Minnesota14,8551.09×
Indiana14,5470.84×
Missouri12,7950.84×
Louisiana12,2061×
South Carolina11,8650.83×
Nevada11,0041.2×
Colorado10,8540.73×
Wisconsin10,7830.76×
Alabama10,3330.78×
Oregon9,8430.91×
Oklahoma9,7930.93×
Kentucky9,7160.82×
Connecticut9,0490.95×
North Dakota8,4154.32×
Mississippi7,1870.92×
Utah6,9970.82×
Hawaii6,8671.68×
Arkansas6,6170.85×
Iowa6,1810.79×
Kansas6,1010.82×
Nebraska4,1430.87×
New Mexico3,8360.81×
Idaho3,4650.73×
Delaware2,8721.1×
West Virginia2,7380.62×
Washington, District of Columbia2,5890.91×
Rhode Island2,5320.84×
Alaska2,3911.18×
New Hampshire2,2560.6×
Maine1,9350.57×
South Dakota1,5780.72×
Montana1,4340.54×
Vermont8330.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Windbreaker audience
BrandAffinityCategory
Relocation (personal)56.31×Business & Career
Baseball cap12.32×Fashion & Accessoires
Flip-flops11.25×Fashion & Accessoires
Tokyo Disney Resort23.16×Travel & Leisure
Altra Running32.38×Sports
Casual Look19.31×Fashion & Accessoires
Pollo Campero11.21×Food & Beverages
Ballet flat23.02×Music & Radio
Men's clothing2.99×Fashion & Accessoires
Taller22.03×Travel & Leisure
Menswear13.98×Fashion & Accessoires
Western wear3.83×Fashion & Accessoires
Oxford shoe21.59×Fashion & Accessoires
Orthopedic mattress22.59×Health
Moccasin18.52×Fashion & Accessoires
Tuxedo9.07×Fashion & Accessoires
Baggage3.55×Fashion & Accessoires
Suitsupply20.01×Fashion & Accessoires
Suitcase14.55×Fashion & Accessoires
Wellington boot19.87×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Windbreaker audience
TraitClusterScore
SustainabilityBALANCE1.79
Luxury OrientationPREMIUM1.59
Design AffinityPREMIUM1.51
Quality AwarenessPREMIUM1.38
Early Adopter MentalityPOWER1.34
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Windbreaker
CountryShare
Japan27.1%
Taiwan7.7%
United States6.3%

See Windbreaker audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Windbreaker have in United States?

Windbreaker has an estimated audience of 948,549 people in United States, concentrated in California and Texas.

What is the gender split and age of Windbreaker fans?

51.2% of Windbreaker fans are female, 48.8% are male, with an average age of 34.5 years.

Which brands do Windbreaker fans like most?

Windbreaker fans show strongest brand affinity for Relocation (personal) (56.31×), Baseball cap (12.32×), and Flip-flops (11.25×) over the country average.

Where do Windbreaker fans live in United States?

Windbreaker fans in United States are most concentrated in California (reach 180,690), Texas (reach 102,068), and New York (reach 71,825). These three regions account for the largest share of the active audience.

What other brands do Windbreaker fans also like?

Beyond Windbreaker itself, the audience over-indexes on Baseball cap (12.32×), Flip-flops (11.25×), Tokyo Disney Resort (23.16×), and Altra Running (32.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Windbreaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.