Rascasse Audience Intelligence

Windbreaker Audience in United States

A data profile of the people who buy, follow and care about Windbreaker in United States — modelled from more than twelve digital signal sources. Windbreaker has an estimated audience of 948,549 people in United States.

#8846among Topic in United States#995in Fashion & Accessoires

The average Windbreaker fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Relocation (personal), Baseball cap, Flip-flops, with strongest over-indexing on Relocation (personal) (56.31× the country average).

Demographically, the Windbreaker audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Windbreaker fan in United States is balanced, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Relocation (personal).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Windbreaker profile in United States.

Audience size
949K
in United States
Gender
51.2%♀
48.8% male
Age
34.5
average years
Country rank
#24518
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Windbreaker fans

51.2% are female, 48.8% are male, average age 34.5.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Windbreaker audience in United States
MetricValue
Female51.2%
Male48.8%
Average age34.5
Estimated audience size948,549
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Windbreaker audience in United States
Age bracketShare%
16-1939%
20-2917%
30-3913%
40-4914%
50+17%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Windbreaker audience comes from United States.

Worldwide audience distribution share by country for Windbreaker
CountryShare
Japan27.0%
Taiwan7.7%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Windbreaker audience in United States is strongest.

Fig. 05

Top regions by affinity

Windbreaker fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~7K3.82×
02Hawaii~7K1.60×
03California~200K1.56×
04Alaska~3K1.30×
05New York~70K1.26×
06Texas~100K1.23×
07Maryland~20K1.21×
08Georgia~30K1.18×
09New Jersey~30K1.18×
10Nevada~10K1.14×
11Delaware~3K1.13×
12Illinois~40K1.12×
13Louisiana~10K1.08×
14Pennsylvania~30K1.05×
15Washington~20K1.05×
16Virginia~20K1.03×
17Minnesota~10K1.03×
18Mississippi~8K1.02×
19Florida~60K1.01×
20Connecticut~9K0.98×
21Oklahoma~10K0.97×
22North Carolina~30K0.94×
23Arizona~20K0.93×
24Massachusetts~20K0.93×
25Arkansas~7K0.93×
26Washington, District of Columbia~3K0.91×
27Alabama~10K0.90×
28Indiana~20K0.89×
29Nebraska~4K0.89×
30Rhode Island~3K0.89×
31Michigan~20K0.88×
32Missouri~10K0.87×
33South Carolina~10K0.87×
34Oregon~9K0.87×
35Kansas~7K0.87×
36Utah~7K0.86×
37Kentucky~10K0.85×
38Ohio~20K0.84×
39South Dakota~2K0.84×
40Iowa~6K0.81×
41New Mexico~4K0.81×
42Idaho~4K0.80×
43Tennessee~20K0.79×
44Wisconsin~10K0.78×
45West Virginia~3K0.73×
46Colorado~10K0.72×
47Montana~2K0.71×
48Vermont~1K0.71×
49Maine~2K0.69×
50New Hampshire~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Windbreaker, United States
0.67×1.00×3.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Windbreaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Windbreaker audience
#·InterestCategoryAffinity×
01Relocation (personal)Business & Career56.31×
02Altra RunningSports32.38×
03Tokyo Disney ResortTravel & Leisure23.16×
04Ballet flatMusic & Radio23.02×
05Orthopedic mattressHealth22.59×
06TallerTravel & Leisure22.03×
07Oxford shoeFashion & Accessoires21.59×
08SuitsupplyFashion & Accessoires20.01×
09Wellington bootFashion & Accessoires19.87×
10Casual LookFashion & Accessoires19.31×
11MoccasinFashion & Accessoires18.52×
12SuitcaseFashion & Accessoires14.55×
13MenswearFashion & Accessoires13.98×
14Baseball capFashion & Accessoires12.32×
15Flip-flopsFashion & Accessoires11.25×
16Pollo CamperoFood & Beverages11.21×
17TuxedoFashion & Accessoires9.07×
18Western wearFashion & Accessoires3.83×
19BaggageFashion & Accessoires3.55×
20Men's clothingFashion & Accessoires2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Windbreaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Windbreaker audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.52×
SustainabilityBALANCE1.44×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Windbreaker audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Need for SecurityCONSERVATISM0.88×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Windbreaker have in United States?

Windbreaker has an estimated audience of 948,549 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Windbreaker fans?

51.2% of Windbreaker fans are female, 48.8% are male, with an average age of 34.5 years.

03

Which brands do Windbreaker fans like most?

Windbreaker fans show strongest brand affinity for Relocation (personal) (56.31×), Baseball cap (12.32×), and Flip-flops (11.25×) over the country average.

04

Where do Windbreaker fans live in United States?

Windbreaker fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Windbreaker fans also like?

Beyond Windbreaker itself, the audience over-indexes on Baseball cap (12.32×), Flip-flops (11.25×), Tokyo Disney Resort (23.16×), and Altra Running (32.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Windbreaker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Windbreaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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