A data profile of the people who buy, follow and care about Relocation (personal) in United States — modelled from more than twelve digital signal sources. Relocation (personal) has an estimated audience of 814,964 people in United States.
The average Relocation (personal) fan in United States is 32.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Group buying, Single-lens reflex camera, Windbreaker, with strongest over-indexing on Group buying (106.32× the country average).
Demographically, the Relocation (personal) audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Relocation (personal) fan in United States is balanced, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Group buying.
The key figures that characterise the Relocation (personal) profile in United States.
51.1% are female, 48.9% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 32.4 |
| Estimated audience size | 814,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 5% |
Where the Relocation (personal) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~3K | 1.55× | |
| 02 | California | ~100K | 1.35× | |
| 03 | Florida | ~70K | 1.28× | |
| 04 | Texas | ~90K | 1.24× | |
| 05 | North Carolina | ~30K | 1.24× | |
| 06 | Georgia | ~30K | 1.21× | |
| 07 | Virginia | ~20K | 1.20× | |
| 08 | Washington | ~20K | 1.20× | |
| 09 | Washington, District of Columbia | ~3K | 1.17× | |
| 10 | Arizona | ~20K | 1.15× | |
| 11 | Arkansas | ~8K | 1.14× | |
| 12 | Nevada | ~9K | 1.11× | |
| 13 | New York | ~50K | 1.10× | |
| 14 | New Jersey | ~20K | 1.10× | |
| 15 | Maryland | ~20K | 1.07× | |
| 16 | Illinois | ~30K | 1.06× | |
| 17 | Louisiana | ~10K | 1.06× | |
| 18 | South Carolina | ~10K | 1.05× | |
| 19 | Oregon | ~10K | 1.05× | |
| 20 | Tennessee | ~20K | 1.04× | |
| 21 | Alabama | ~10K | 1.02× | |
| 22 | Hawaii | ~4K | 1.02× | |
| 23 | Alaska | ~2K | 1.02× | |
| 24 | Connecticut | ~8K | 1.01× | |
| 25 | Kentucky | ~10K | 1.00× | |
| 26 | Indiana | ~10K | 0.99× | |
| 27 | Massachusetts | ~20K | 0.98× | |
| 28 | Colorado | ~10K | 0.98× | |
| 29 | Mississippi | ~6K | 0.97× | |
| 30 | New Mexico | ~4K | 0.97× | |
| 31 | Oklahoma | ~9K | 0.95× | |
| 32 | Utah | ~7K | 0.95× | |
| 33 | Nebraska | ~4K | 0.95× | |
| 34 | Kansas | ~6K | 0.94× | |
| 35 | Wisconsin | ~10K | 0.93× | |
| 36 | Montana | ~2K | 0.93× | |
| 37 | North Dakota | ~2K | 0.93× | |
| 38 | Delaware | ~2K | 0.92× | |
| 39 | Pennsylvania | ~20K | 0.91× | |
| 40 | Missouri | ~10K | 0.91× | |
| 41 | Ohio | ~20K | 0.90× | |
| 42 | Vermont | ~1K | 0.90× | |
| 43 | Michigan | ~20K | 0.89× | |
| 44 | Rhode Island | ~2K | 0.88× | |
| 45 | Minnesota | ~10K | 0.87× | |
| 46 | Iowa | ~6K | 0.87× | |
| 47 | Idaho | ~4K | 0.87× | |
| 48 | New Hampshire | ~3K | 0.84× | |
| 49 | Maine | ~2K | 0.84× | |
| 50 | West Virginia | ~3K | 0.82× |
The strongest cross-interests of the Relocation (personal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Group buying | Shopping | 106.32× | ||
| 02 | Trench coat | Fashion & Accessoires | 62.61× | ||
| 03 | Windbreaker | Fashion & Accessoires | 56.31× | ||
| 04 | Single-lens reflex camera | Technology & Electronics | 31.79× | ||
| 05 | Boxer shorts | Fashion & Accessoires | 28.23× | ||
| 06 | City car | Cars & Mobility | 20.00× | ||
| 07 | Astro (Malaysian satellite television) | Movies & TV | 20.00× | ||
| 08 | Mazda6 | Cars & Mobility | 20.00× | ||
| 09 | Max Mara | Fashion & Accessoires | 16.30× | ||
| 10 | Toyota Yaris | Cars & Mobility | 16.17× | ||
| 11 | Family car | Cars & Mobility | 13.75× | ||
| 12 | Toyota Hilux | Cars & Mobility | 11.91× | ||
| 13 | Honda CR-V | Cars & Mobility | 11.53× | ||
| 14 | BB cream | Beauty & Wellness | 10.29× | ||
| 15 | Hybrid electric vehicle | Cars & Mobility | 9.50× | ||
| 16 | Property finder | Home & Garden | 9.46× | ||
| 17 | Toyota Land Cruiser | Cars & Mobility | 8.92× | ||
| 18 | Antique car | Cars & Mobility | 7.93× | ||
| 19 | 7-Eleven | Shopping | 6.11× | ||
| 20 | Nordstrom | Shopping | 2.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.44× | |
| Family Orientation | CONSERVATISM | 3.38× | |
| Price Sensitivity | PREMIUM | 2.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Community Orientation | OPEN | 0.89× | |
| Extroversion | THRILL | 0.93× |
Relocation (personal) has an estimated audience of 814,964 people in United States, concentrated in California and Texas.
51.1% of Relocation (personal) fans are female, 48.9% are male, with an average age of 32.4 years.
Relocation (personal) fans show strongest brand affinity for Group buying (106.32×), Single-lens reflex camera (31.79×), and Windbreaker (56.31×) over the country average.
Relocation (personal) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Relocation (personal) itself, the audience over-indexes on Single-lens reflex camera (31.79×), Windbreaker (56.31×), Trench coat (62.61×), and Property finder (9.46×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Relocation (personal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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