Rascasse Audience Intelligence

Altra Running Target Market in United States

A data profile of the people who buy, follow and care about Altra Running in United States — modelled from more than twelve digital signal sources. Altra Running has an estimated audience of 675,981 people in United States.

#3148among Brand in United States#2911in Sports

The average Altra Running fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Drake Bell, Woolrich, Changing Habits, with strongest over-indexing on Drake Bell (51.45× the country average).

Demographically, the Altra Running audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Altra Running fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Drake Bell.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Altra Running profile in United States.

Audience size
676K
in United States
Gender
42.0%♀
58.0% male
Age
40.3
average years
Country rank
#30545
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Altra Running

42.0% are female, 58.0% are male, average age 40.3.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Altra Running audience in United States
MetricValue
Female42.0%
Male58.0%
Average age40.3
Estimated audience size675,981
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Altra Running audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3925%
40-4928%
50+15%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Altra Running audience comes from United States.

Worldwide audience distribution share by country for Altra Running
CountryShare
United States52.0%
Italy8.9%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Altra Running audience in United States is strongest.

Fig. 05

Top regions by affinity

Altra Running customers by region in United States
#RegionReachAffinity×
01Colorado~30K2.66×
02Utah~10K1.79×
03Montana~3K1.47×
04Oregon~10K1.40×
05Washington, District of Columbia~3K1.28×
06Washington~20K1.27×
07Idaho~4K1.26×
08New Hampshire~3K1.24×
09Hawaii~4K1.23×
10Vermont~1K1.21×
11Alaska~2K1.16×
12Virginia~20K1.14×
13Massachusetts~10K1.09×
14North Carolina~20K1.05×
15Maine~2K1.03×
16Arkansas~6K1.00×
17Wisconsin~10K0.99×
18Alabama~9K0.97×
19California~70K0.95×
20Tennessee~10K0.95×
21South Dakota~1K0.95×
22West Virginia~3K0.94×
23North Dakota~1K0.91×
24Maryland~10K0.90×
25Kansas~5K0.90×
26Minnesota~9K0.89×
27New Mexico~3K0.89×
28Iowa~5K0.88×
29Arizona~10K0.87×
30South Carolina~9K0.87×
31Oklahoma~6K0.87×
32Nebraska~3K0.87×
33Rhode Island~2K0.87×
34Georgia~20K0.85×
35Missouri~9K0.85×
36Mississippi~5K0.85×
37Delaware~2K0.85×
38Kentucky~7K0.84×
39Louisiana~7K0.81×
40New York~30K0.80×
41Connecticut~5K0.80×
42Pennsylvania~20K0.79×
43Michigan~10K0.77×
44Nevada~5K0.77×
45Illinois~20K0.75×
46Ohio~20K0.75×
47Indiana~9K0.73×
48Texas~40K0.72×
49New Jersey~10K0.64×
50Florida~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Altra Running, United States
0.61×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Altra Running audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Altra Running audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires68.85×
02Drake BellMovies & TV51.45×
03WindbreakerFashion & Accessoires32.38×
04Jack WolfskinFashion & Accessoires26.56×
05Changing HabitsHealth26.48×
06Jordan BelfortBusiness & Career12.46×
07ASICSFashion & Accessoires11.85×
08Travel BloggerTravel & Leisure11.84×
09SlickdealsShopping9.39×
10Wearable technologyTechnology & Electronics8.38×
11Ski resortTravel & Leisure6.69×
12High-net-worth individualBusiness & Career6.60×
13The North FaceFashion & Accessoires6.24×
14Family carCars & Mobility6.16×
15City BankBusiness & Career5.94×
16Sustainable energyHome & Garden4.41×
17Renewable energyBusiness & Career3.99×
18KitchenwareHome & Garden3.76×
19Facebook MessengerInternet & Social Media2.99×
20Trader Joe'sShopping2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Altra Running audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Altra Running audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.74×
TravellingTHRILL2.50×
IndulgenceJOY2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Altra Running audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Community OrientationOPEN0.90×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Altra Running's target market in United States?

Altra Running's target market in United States covers an estimated 675,981 people, concentrated in California and Texas.

02

What is the gender split and age of Altra Running customers?

42.0% of the Altra Running audience are female, 58.0% are male, with an average age of 40.3 years.

03

Which brands do Altra Running fans like most?

Altra Running fans show strongest brand affinity for Drake Bell (51.45×), Woolrich (68.85×), and Changing Habits (26.48×) over the country average.

04

Where do Altra Running fans live in United States?

Altra Running fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Altra Running fans also like?

Beyond Altra Running itself, the audience over-indexes on Woolrich (68.85×), Changing Habits (26.48×), ASICS (11.85×), and Windbreaker (32.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Altra Running audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Altra Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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