Altra Running Audience in United States

Altra Running logo

Altra Running has an estimated audience of 672,585 people in United States. 42.0% are female, 58.0% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, ASICS, Drake Bell, Woolrich.

The average Altra Running fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, ASICS, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Altra Running audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Altra Running fans

Demographic split for Altra Running audience in United States
MetricValue
Female42.0%
Male58.0%
Average age40.3
Estimated audience size672,585

Audience persona

The typical Altra Running fan in United States is more male, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Altra Running in United States
RegionReachAffinity
California71,7970.97×
Texas42,4850.73×
New York31,2150.83×
Colorado28,8842.72×
Florida26,5220.58×
North Carolina23,2861.15×
Virginia20,2791.24×
Washington17,8811.33×
Georgia17,2990.83×
Illinois16,8580.75×
Pennsylvania16,8050.74×
Massachusetts15,0431.14×
Ohio14,8610.72×
Tennessee12,7320.94×
Michigan12,6740.72×
Oregon11,9271.55×
Utah11,7691.95×
Arizona11,5990.84×
Maryland10,5610.91×
Wisconsin10,0290.99×
New Jersey9,5500.56×
Alabama9,5381.02×
Missouri8,9090.82×
South Carolina8,8120.87×
Minnesota8,5420.89×
Indiana8,3300.68×
Louisiana6,7320.78×
Kentucky6,4170.76×
Arkansas5,5951.01×
Oklahoma5,3560.72×
Iowa4,6560.84×
Connecticut4,6350.69×
Kansas4,4960.85×
Nevada4,4250.68×
Idaho4,0861.21×
Hawaii4,0011.38×
Mississippi3,8860.7×
New Hampshire3,6461.38×
Montana3,1281.68×
Washington, District of Columbia3,0171.49×
New Mexico2,6190.78×
Nebraska2,5890.77×
West Virginia2,5450.81×
Maine2,5071.04×
Alaska1,8771.3×
Vermont1,7311.47×
Wyoming1,5211.53×
Rhode Island1,4080.66×
South Dakota1,2350.79×
Delaware1,0640.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Altra Running audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
ASICS15.07×Fashion & Accessoires
Drake Bell48.04×Movies & TV
Woolrich71.34×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Windbreaker33.8×Fashion & Accessoires
Changing Habits19.79×Health
Toaster19.72×Home & Garden
Houston Astros7.96×Sports
Charles Leclerc15.84×Sports
Alpine skiing6.75×Sports
Arc'teryx11.46×Fashion & Accessoires
Naomi Scott17.3×Movies & TV
Slickdeals10×Shopping
Indeed.com3.12×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Google Maps2.72×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Altra Running audience
TraitClusterScore
SustainabilityBALANCE2.63
Sports ActivityPOWER2.16
Luxury OrientationPREMIUM1.9
LGBTQ+ IdentityOPEN1.85
TravellingTHRILL1.75
Healthy LifestyleBALANCE1.63

Worldwide distribution

Worldwide audience distribution share by country for Altra Running
CountryShare
United States52.0%
Italy8.9%
Germany6.8%

See Altra Running audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Altra Running have in United States?

Altra Running has an estimated audience of 672,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Altra Running fans?

42.0% of Altra Running fans are female, 58.0% are male, with an average age of 40.3 years.

Which brands do Altra Running fans like most?

Altra Running fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and ASICS (15.07×) over the country average.

Where do Altra Running fans live in United States?

Altra Running fans in United States are most concentrated in California (reach 71,797), Texas (reach 42,485), and New York (reach 31,215). These three regions account for the largest share of the active audience.

What other brands do Altra Running fans also like?

Beyond Altra Running itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), ASICS (15.07×), Drake Bell (48.04×), and Woolrich (71.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Altra Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.