Rascasse Audience Intelligence

Tokyo Disney Resort Audience in United States

A data profile of the people who buy, follow and care about Tokyo Disney Resort in United States — modelled from more than twelve digital signal sources. Tokyo Disney Resort has an estimated audience of 1,337,600 people in United States.

#15among Theme park in United States#1637among POI in United States#1462in Travel & Leisure

The average Tokyo Disney Resort fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Disneyland Paris, Shōnen manga, International education, with strongest over-indexing on Disneyland Paris (34.21× the country average).

Demographically, the Tokyo Disney Resort audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tokyo Disney Resort fan in United States is more female, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Disneyland Paris.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tokyo Disney Resort profile in United States.

Audience size
1.3M
in United States
Gender
69.3%♀
30.7% male
Age
34.1
average years
Country rank
#19311
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tokyo Disney Resort fans

69.3% are female, 30.7% are male, average age 34.1.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Tokyo Disney Resort audience in United States
MetricValue
Female69.3%
Male30.7%
Average age34.1
Estimated audience size1,337,600
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Tokyo Disney Resort audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3921%
40-4915%
50+9%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Tokyo Disney Resort audience comes from United States.

Worldwide audience distribution share by country for Tokyo Disney Resort
CountryShare
Japan76.6%
United States8.2%
Taiwan3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tokyo Disney Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Tokyo Disney Resort fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K11.95×
02California~300K2.03×
03Washington~40K1.58×
04Florida~100K1.29×
05Nevada~20K1.27×
06Utah~20K1.27×
07Alaska~3K1.15×
08Oregon~20K1.14×
09Arizona~30K1.07×
10Texas~100K0.98×
11Colorado~20K0.98×
12North Dakota~3K0.94×
13Idaho~6K0.92×
14Vermont~2K0.92×
15New Mexico~6K0.91×
16South Dakota~3K0.91×
17Rhode Island~4K0.90×
18Montana~3K0.90×
19Washington, District of Columbia~4K0.88×
20Delaware~3K0.88×
21New Hampshire~5K0.87×
22South Carolina~20K0.85×
23West Virginia~5K0.85×
24Maine~4K0.85×
25New York~60K0.83×
26New Jersey~30K0.83×
27Virginia~30K0.83×
28Nebraska~6K0.83×
29Georgia~30K0.81×
30Mississippi~9K0.81×
31Kentucky~10K0.80×
32Arkansas~9K0.80×
33Kansas~8K0.80×
34Louisiana~10K0.79×
35Illinois~30K0.78×
36Maryland~20K0.78×
37Oklahoma~10K0.77×
38Iowa~8K0.76×
39Alabama~10K0.75×
40Connecticut~10K0.75×
41Tennessee~20K0.74×
42Massachusetts~20K0.74×
43Indiana~20K0.73×
44North Carolina~30K0.71×
45Minnesota~10K0.71×
46Missouri~20K0.70×
47Wisconsin~10K0.69×
48Pennsylvania~30K0.67×
49Ohio~30K0.63×
50Michigan~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Tokyo Disney Resort, United States
0.61×1.00×11.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tokyo Disney Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tokyo Disney Resort audience
#·InterestCategoryAffinity×
01Disneyland ParisTravel & Leisure34.21×
02International educationBusiness & Career28.33×
03WindbreakerFashion & Accessoires23.16×
04Disney on IceTravel & Leisure18.12×
05Shōnen mangaLiterature17.84×
06Single-lens reflex cameraTechnology & Electronics16.10×
07Disney Vacation ClubTravel & Leisure13.26×
08Disney StoreShopping12.95×
09Counter-Strike: Global OffensiveGames11.15×
10Magic KingdomGames9.47×
11Stitch!Movies & TV9.29×
12Mobile paymentBusiness & Career9.22×
13The Legend of ZeldaGames8.92×
14TokyoTravel & Leisure8.17×
15League of LegendsGames7.27×
16Theme parksTravel & Leisure6.63×
17World of WarcraftGames6.54×
18BatmanMovies & TV4.15×
19DisneylandTravel & Leisure3.73×
20SupermanMovies & TV2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tokyo Disney Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tokyo Disney Resort audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.32×
Early Adopter MentalityPOWER1.18×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tokyo Disney Resort audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.67×
TraditionCONSERVATISM0.75×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tokyo Disney Resort have in United States?

Tokyo Disney Resort has an estimated audience of 1,337,600 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Tokyo Disney Resort fans?

69.3% of Tokyo Disney Resort fans are female, 30.7% are male, with an average age of 34.1 years.

03

Which brands do Tokyo Disney Resort fans like most?

Tokyo Disney Resort fans show strongest brand affinity for Disneyland Paris (34.21×), Shōnen manga (17.84×), and International education (28.33×) over the country average.

04

Where do Tokyo Disney Resort fans live in United States?

Tokyo Disney Resort fans in United States are most concentrated in California (reach ~300K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tokyo Disney Resort fans also like?

Beyond Tokyo Disney Resort itself, the audience over-indexes on Shōnen manga (17.84×), International education (28.33×), Theme parks (6.63×), and Disney Store (12.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tokyo Disney Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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