Rascasse Audience Intelligence

Disney Vacation Club Target Market in United States

A data profile of the people who buy, follow and care about Disney Vacation Club in United States — modelled from more than twelve digital signal sources. Disney Vacation Club has an estimated audience of 2,933,803 people in United States.

#1078among Brand in United States#841in Travel & Leisure

The average Disney Vacation Club fan in United States is 37.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Aborto, Saltgrass Steak House, Stitch!, with strongest over-indexing on Aborto (25.62× the country average).

Demographically, the Disney Vacation Club audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Vacation Club fan in United States is more female, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Aborto.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Vacation Club profile in United States.

Audience size
2.9M
in United States
Gender
75.2%♀
24.8% male
Age
37.5
average years
Country rank
#10493
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Vacation Club

75.2% are female, 24.8% are male, average age 37.5.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Disney Vacation Club audience in United States
MetricValue
Female75.2%
Male24.8%
Average age37.5
Estimated audience size2,933,803
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Disney Vacation Club audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Disney Vacation Club audience comes from United States.

Worldwide audience distribution share by country for Disney Vacation Club
CountryShare
United States58.3%
Vietnam10.1%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Vacation Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Vacation Club customers by region in United States
#RegionReachAffinity×
01Hawaii~40K2.93×
02Florida~500K2.71×
03New Jersey~200K2.05×
04Rhode Island~20K1.93×
05Connecticut~50K1.74×
06Massachusetts~100K1.71×
07New Hampshire~20K1.70×
08California~500K1.58×
09Delaware~10K1.57×
10Pennsylvania~100K1.52×
11South Carolina~60K1.33×
12Louisiana~50K1.32×
13New York~200K1.28×
14Illinois~100K1.13×
15Maine~10K1.10×
16Ohio~90K1.05×
17Indiana~60K1.05×
18Kentucky~40K1.04×
19West Virginia~10K1.03×
20North Carolina~90K0.99×
21Maryland~50K0.99×
22Georgia~90K0.97×
23Alabama~40K0.92×
24Virginia~60K0.91×
25Michigan~70K0.89×
26Tennessee~50K0.85×
27Wisconsin~40K0.82×
28Mississippi~20K0.80×
29Vermont~4K0.76×
30Colorado~30K0.73×
31Washington~40K0.72×
32Alaska~4K0.70×
33Nevada~20K0.69×
34North Dakota~4K0.65×
35South Dakota~4K0.64×
36Missouri~30K0.63×
37Washington, District of Columbia~5K0.63×
38Utah~20K0.61×
39Iowa~10K0.61×
40Nebraska~9K0.61×
41Texas~100K0.57×
42Minnesota~20K0.57×
43Arkansas~10K0.56×
44Arizona~30K0.55×
45Oregon~20K0.55×
46Kansas~10K0.55×
47Idaho~8K0.53×
48Oklahoma~20K0.52×
49Montana~4K0.51×
50New Mexico~7K0.49×
Fig. 06

Affinity by region

Affinity by region — Disney Vacation Club, United States
0.49×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Vacation Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Vacation Club audience
#·InterestCategoryAffinity×
01AbortoKids & Family25.62×
02Saltgrass Steak HouseFood & Beverages22.49×
03Davis CupSports15.23×
04Tokyo Disney ResortTravel & Leisure13.26×
05Disney California AdventureTravel & Leisure12.00×
06Stitch!Movies & TV9.45×
07toy storyMovies & TV8.56×
08Disneyland ParisTravel & Leisure6.65×
09Venus WilliamsSports6.09×
10Disney StoreShopping5.59×
11Disney's Animal KingdomTravel & Leisure5.44×
12Disney Cruise LineTravel & Leisure5.05×
13Universal StudiosMovies & TV4.75×
14Disneyland ResortTravel & Leisure4.63×
15Royal Caribbean Cruises Ltd.Travel & Leisure3.40×
16BeetlejuiceMovies & TV2.14×
17Walt Disney WorldTravel & Leisure2.11×
18SupermanMovies & TV1.82×
19Harry PotterMovies & TV1.61×
20FoodFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Vacation Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Vacation Club audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.62×
Quality AwarenessPREMIUM1.27×
Pet OwnershipJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Vacation Club audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
DIY MentalityTHRILL0.96×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Vacation Club's target market in United States?

Disney Vacation Club's target market in United States covers an estimated 2,933,803 people, concentrated in Florida and California.

02

What is the gender split and age of Disney Vacation Club customers?

75.2% of the Disney Vacation Club audience are female, 24.8% are male, with an average age of 37.5 years.

03

Which brands do Disney Vacation Club fans like most?

Disney Vacation Club fans show strongest brand affinity for Aborto (25.62×), Saltgrass Steak House (22.49×), and Stitch! (9.45×) over the country average.

04

Where do Disney Vacation Club fans live in United States?

Disney Vacation Club fans in United States are most concentrated in Florida (reach ~500K), California (reach ~500K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Vacation Club fans also like?

Beyond Disney Vacation Club itself, the audience over-indexes on Saltgrass Steak House (22.49×), Stitch! (9.45×), Disney California Adventure (12×), and Davis Cup (15.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Disney Vacation Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Vacation Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →