Disney Vacation Club Audience in United States

Disney Vacation Club logo

Disney Vacation Club has an estimated audience of 2,910,885 people in United States. 75.2% are female, 24.8% are male, average age 37.5. Top regions: California, Florida, New York. Top brand affinities: Aborto, Saltgrass Steak House, Stitch!, Disney California Adventure, Davis Cup.

The average Disney Vacation Club fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Aborto, Saltgrass Steak House, Stitch!, with strongest over-indexing on Aborto (25.62× the country average). Demographically, the Disney Vacation Club audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Disney Vacation Club fans

Demographic split for Disney Vacation Club audience in United States
MetricValue
Female75.2%
Male24.8%
Average age37.5
Estimated audience size2,910,885

Audience persona

The typical Disney Vacation Club fan in United States is more female, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Aborto.

Top regions in United States

Top regions ranked by reach for Disney Vacation Club in United States
RegionReachAffinity
California570,7871.78×
Florida543,5692.76×
New York211,9311.3×
New Jersey156,2412.11×
Texas150,1350.6×
Pennsylvania148,3611.51×
Illinois113,6041.17×
Massachusetts106,6241.86×
Ohio97,3481.09×
North Carolina89,8561.03×
Georgia87,7670.98×
Michigan68,8560.9×
Virginia67,5730.95×
South Carolina58,2971.33×
Indiana55,8791.05×
Connecticut51,4581.76×
Maryland50,6571.01×
Tennessee49,5670.85×
Louisiana48,1551.28×
Washington47,5890.82×
Hawaii37,3292.98×
Alabama37,2210.92×
Kentucky34,1110.93×
Wisconsin33,9910.78×
Colorado33,4810.73×
Arizona30,7800.52×
Missouri30,0050.64×
Minnesota22,2110.53×
New Hampshire19,8681.73×
Nevada19,3550.69×
Oregon17,5940.53×
Mississippi17,3600.72×
Rhode Island17,2151.86×
Oklahoma16,4060.51×
Utah16,3290.63×
Iowa13,6170.57×
West Virginia13,1140.97×
Arkansas12,4580.52×
Delaware12,2311.52×
Maine11,3641.09×
Kansas11,1360.49×
Nebraska7,8910.54×
Idaho6,8020.47×
New Mexico6,3120.43×
Washington, District of Columbia5,3810.62×
Vermont3,3430.65×
Alaska3,2870.53×
South Dakota3,1020.46×
North Dakota2,7870.47×
Montana2,7780.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Vacation Club audience
BrandAffinityCategory
Aborto25.62×Kids & Family
Saltgrass Steak House22.49×Food & Beverages
Stitch!9.45×Movies & TV
Disney California Adventure12×Travel & Leisure
Davis Cup15.23×Sports
Superman1.82×Movies & TV
Food1.6×Food & Beverages
toy story8.56×Movies & TV
Disneyland Paris6.65×Travel & Leisure
Disney Store5.59×Shopping
Disneyland Resort4.63×Travel & Leisure
Tokyo Disney Resort13.26×Travel & Leisure
Walt Disney World2.11×Travel & Leisure
Harry Potter1.61×Movies & TV
Beetlejuice2.14×Movies & TV
Universal Studios4.75×Movies & TV
Disney Cruise Line5.05×Travel & Leisure
Disney's Animal Kingdom5.44×Travel & Leisure
Royal Caribbean Cruises Ltd.3.4×Travel & Leisure
Disneyland1.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Vacation Club audience
TraitClusterScore
TravellingTHRILL1.47
Community OrientationOPEN1.34
Price SensitivityPREMIUM1.34
Quality AwarenessPREMIUM1.33
Family OrientationCONSERVATISM1.31
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Disney Vacation Club
CountryShare
United States58.0%
Vietnam10.1%
Japan8.3%

See Disney Vacation Club audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Disney Vacation Club have in United States?

Disney Vacation Club has an estimated audience of 2,910,885 people in United States, concentrated in California and Florida.

What is the gender split and age of Disney Vacation Club fans?

75.2% of Disney Vacation Club fans are female, 24.8% are male, with an average age of 37.5 years.

Which brands do Disney Vacation Club fans like most?

Disney Vacation Club fans show strongest brand affinity for Aborto (25.62×), Saltgrass Steak House (22.49×), and Stitch! (9.45×) over the country average.

Where do Disney Vacation Club fans live in United States?

Disney Vacation Club fans in United States are most concentrated in California (reach 570,787), Florida (reach 543,569), and New York (reach 211,931). These three regions account for the largest share of the active audience.

What other brands do Disney Vacation Club fans also like?

Beyond Disney Vacation Club itself, the audience over-indexes on Saltgrass Steak House (22.49×), Stitch! (9.45×), Disney California Adventure (12×), and Davis Cup (15.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Vacation Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.