Rascasse Audience Intelligence

Disney on Ice Audience in United States

A data profile of the people who buy, follow and care about Disney on Ice in United States — modelled from more than twelve digital signal sources. Disney on Ice has an estimated audience of 2,061,159 people in United States.

#170among Event in United States#1089in Travel & Leisure

The average Disney on Ice fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Children's Place, Food and drink, Kohl's, with strongest over-indexing on The Children's Place (7.01× the country average).

Demographically, the Disney on Ice audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney on Ice fan in United States is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for The Children's Place.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney on Ice profile in United States.

Audience size
2.1M
in United States
Gender
73.8%♀
26.2% male
Age
39.0
average years
Country rank
#13906
Event in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disney on Ice fans

73.8% are female, 26.2% are male, average age 39.0.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Disney on Ice audience in United States
MetricValue
Female73.8%
Male26.2%
Average age39.0
Estimated audience size2,061,159
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Disney on Ice audience in United States
Age bracketShare%
16-1911%
20-2927%
30-3929%
40-4919%
50+15%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Disney on Ice audience comes from United States.

Worldwide audience distribution share by country for Disney on Ice
CountryShare
United States50.8%
United Kingdom9.4%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney on Ice audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney on Ice fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K1.59×
02Massachusetts~60K1.58×
03New Jersey~80K1.55×
04New Hampshire~10K1.55×
05Illinois~100K1.48×
06Rhode Island~10K1.46×
07Iowa~20K1.41×
08Ohio~90K1.39×
09Delaware~7K1.29×
10Connecticut~30K1.27×
11California~300K1.26×
12West Virginia~10K1.26×
13Indiana~50K1.25×
14North Carolina~80K1.24×
15Maryland~40K1.24×
16Kentucky~30K1.23×
17Utah~20K1.21×
18New York~100K1.18×
19Mississippi~20K1.18×
20Wisconsin~40K1.13×
21Nevada~20K1.12×
22South Carolina~30K1.09×
23Alabama~30K1.09×
24Michigan~60K1.08×
25Nebraska~10K1.06×
26Texas~200K0.99×
27Florida~100K0.99×
28Missouri~30K0.96×
29Tennessee~40K0.95×
30Virginia~50K0.94×
31Kansas~20K0.94×
32Colorado~30K0.93×
33Arizona~40K0.90×
34Arkansas~20K0.90×
35Maine~7K0.89×
36Louisiana~20K0.88×
37Georgia~50K0.84×
38Minnesota~20K0.83×
39Washington~30K0.82×
40North Dakota~3K0.80×
41New Mexico~8K0.77×
42Oklahoma~20K0.75×
43South Dakota~4K0.75×
44Washington, District of Columbia~4K0.71×
45Vermont~2K0.68×
46Idaho~6K0.60×
47Alaska~3K0.57×
48Oregon~10K0.54×
49Montana~2K0.43×
50Hawaii~3K0.38×
Fig. 06

Affinity by region

Affinity by region — Disney on Ice, United States
0.38×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney on Ice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney on Ice audience
#·InterestCategoryAffinity×
01Tokyo Disney ResortTravel & Leisure18.12×
02PAW PatrolMovies & TV7.84×
03The Children's PlaceKids & Family7.01×
04Great Wolf ResortsTravel & Leisure5.97×
05Chuck E. Cheese'sFood & Beverages5.67×
06BurlingtonFashion & Accessoires3.39×
07Five BelowShopping3.34×
08Kohl'sShopping2.68×
09MarshallsFashion & Accessoires2.52×
10Hobby LobbyHome & Garden2.38×
11InfantKids & Family2.10×
12Target CorporationShopping2.06×
13EducationBusiness & Career2.02×
14Sales promotionShopping1.99×
15ChildKids & Family1.95×
16WomanKids & Family1.95×
17BeveragesFood & Beverages1.74×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20Personal financeBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney on Ice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney on Ice audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.74×
ExtroversionTHRILL1.51×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney on Ice audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
SustainabilityBALANCE0.69×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disney on Ice have in United States?

Disney on Ice has an estimated audience of 2,061,159 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Disney on Ice fans?

73.8% of Disney on Ice fans are female, 26.2% are male, with an average age of 39.0 years.

03

Which brands do Disney on Ice fans like most?

Disney on Ice fans show strongest brand affinity for The Children's Place (7.01×), Food and drink (1.7×), and Kohl's (2.68×) over the country average.

04

Where do Disney on Ice fans live in United States?

Disney on Ice fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Disney on Ice fans also like?

Beyond Disney on Ice itself, the audience over-indexes on Food and drink (1.7×), Kohl's (2.68×), Food (1.65×), and PAW Patrol (7.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Disney on Ice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney on Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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