Disney on Ice Audience in United States

Disney on Ice logo

Disney on Ice has an estimated audience of 2,062,986 people in United States. 73.8% are female, 26.2% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Kohl's, Food, PAW Patrol, Tokyo Disney Resort.

The average Disney on Ice fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Kohl's, Food, with strongest over-indexing on Food and drink (1.7× the country average). Demographically, the Disney on Ice audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of Disney on Ice fans

Demographic split for Disney on Ice audience in United States
MetricValue
Female73.8%
Male26.2%
Average age39.0
Estimated audience size2,062,986

Audience persona

The typical Disney on Ice fan in United States is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Disney on Ice in United States
RegionReachAffinity
California319,4421.41×
Texas179,3381.01×
Florida145,9261.04×
New York143,5401.25×
Pennsylvania120,6821.74×
Illinois104,1151.51×
New Jersey83,7251.6×
Ohio83,2911.31×
North Carolina71,1201.15×
Michigan58,7001.09×
Georgia54,3180.85×
Massachusetts53,2491.31×
Virginia49,8010.99×
Indiana48,1781.28×
Maryland46,5481.31×
Tennessee42,5971.03×
South Carolina38,6231.24×
Washington37,5030.91×
Arizona37,4520.89×
Wisconsin37,3201.2×
Missouri32,8100.99×
Colorado31,7540.98×
Kentucky31,5131.22×
Alabama31,0341.08×
Iowa26,5101.56×
Connecticut25,2831.22×
Minnesota25,0040.85×
Utah24,5351.33×
Louisiana23,8420.9×
Mississippi20,0311.18×
Nevada17,6860.89×
Oklahoma16,2780.71×
Kansas15,9610.98×
Arkansas15,5050.91×
Oregon13,3420.56×
West Virginia11,8121.23×
Nebraska11,7321.13×
New Hampshire11,6291.43×
Rhode Island8,1581.24×
New Mexico8,0260.78×
Delaware7,4871.32×
Maine5,7490.78×
Idaho4,6730.45×
Washington, District of Columbia4,4000.71×
South Dakota3,2610.68×
Vermont1,9920.55×
Wyoming1,5730.51×
Montana1,1690.2×
North Dakota1,1490.27×
Hawaii1,1140.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney on Ice audience
BrandAffinityCategory
Food and drink1.7×Food & Beverages
Kohl's2.68×Shopping
Food1.65×Food & Beverages
PAW Patrol7.84×Movies & TV
Tokyo Disney Resort18.12×Travel & Leisure
Education2.02×Business & Career
Child1.95×Kids & Family
Beverages1.74×Food & Beverages
Burlington3.39×Fashion & Accessoires
Woman1.95×Kids & Family
Hobby Lobby2.38×Home & Garden
Great Wolf Resorts5.97×Travel & Leisure
Five Below3.34×Shopping
Target Corporation2.06×Shopping
Infant2.1×Kids & Family
Sales promotion1.99×Shopping
Marshalls2.52×Fashion & Accessoires
Personal finance1.57×Business & Career
Restaurants1.55×Food & Beverages
Old Navy2.16×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney on Ice audience
TraitClusterScore
Family OrientationCONSERVATISM1.48
ExtroversionTHRILL1.46
Price SensitivityPREMIUM1.39
Community OrientationOPEN1.23
CreativityOPEN1.19
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Disney on Ice
CountryShare
United States50.7%
United Kingdom9.4%
Japan7.7%

See Disney on Ice audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Disney on Ice have in United States?

Disney on Ice has an estimated audience of 2,062,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney on Ice fans?

73.8% of Disney on Ice fans are female, 26.2% are male, with an average age of 39.0 years.

Which brands do Disney on Ice fans like most?

Disney on Ice fans show strongest brand affinity for Food and drink (1.7×), Kohl's (2.68×), and Food (1.65×) over the country average.

Where do Disney on Ice fans live in United States?

Disney on Ice fans in United States are most concentrated in California (reach 319,442), Texas (reach 179,338), and Florida (reach 145,926). These three regions account for the largest share of the active audience.

What other brands do Disney on Ice fans also like?

Beyond Disney on Ice itself, the audience over-indexes on Kohl's (2.68×), Food (1.65×), PAW Patrol (7.84×), and Tokyo Disney Resort (18.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney on Ice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.