Wellington boot Audience in United States

Wellington boot logo

Wellington boot has an estimated audience of 842,539 people in United States. 53.7% are female, 46.3% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Lands' End, Rains, Hunter Boots, Eddie Bauer, Coach.

The average Wellington boot fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lands' End, Rains, Hunter Boots, with strongest over-indexing on Lands' End (62.5× the country average). Demographically, the Wellington boot audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wellington boot fans

Demographic split for Wellington boot audience in United States
MetricValue
Female53.7%
Male46.3%
Average age35.8
Estimated audience size842,539

Audience persona

The typical Wellington boot fan in United States is balanced, around 35.8 years old, with strong Sustainability tendencies and a notable affinity for Lands' End.

Top regions in United States

Top regions ranked by reach for Wellington boot in United States
RegionReachAffinity
California78,4970.85×
Texas52,7890.73×
New York44,2740.94×
Florida40,0590.7×
Pennsylvania28,1700.99×
North Carolina25,6861.01×
Illinois24,4210.87×
Georgia24,2150.93×
Ohio24,1990.93×
Michigan22,6551.03×
Virginia22,6391.1×
Washington21,0781.25×
Massachusetts18,1111.09×
Tennessee17,3011.02×
New Jersey15,9530.74×
Oregon13,8811.44×
Missouri13,7381.01×
Arizona13,5700.79×
Indiana13,4380.87×
Colorado13,2100.99×
South Carolina12,8981.02×
Wisconsin12,6080.99×
Alabama12,3541.05×
Maryland12,2820.85×
Minnesota11,5710.96×
Kentucky11,0891.05×
Oklahoma9,4251.01×
Connecticut8,7881.04×
Louisiana8,0500.74×
Utah7,0310.93×
Arkansas6,0150.87×
Iowa5,6690.82×
Maine5,5151.83×
Kansas5,4730.82×
Nevada5,3870.66×
Mississippi5,3020.76×
Idaho5,0991.21×
West Virginia4,3101.1×
New Mexico4,0000.95×
Nebraska3,8580.91×
New Hampshire3,7171.12×
Montana3,5731.53×
Washington, District of Columbia2,7371.08×
Alaska2,6211.45×
Vermont2,4771.67×
Rhode Island2,4650.92×
Hawaii2,4350.67×
Delaware1,7270.74×
South Dakota1,6190.83×
Wyoming1,5801.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wellington boot audience
BrandAffinityCategory
Lands' End62.5×Fashion & Accessoires
Rains95.19×Fashion & Accessoires
Hunter Boots76.53×Fashion & Accessoires
Eddie Bauer24.07×Fashion & Accessoires
Coach11.59×Fashion & Accessoires
Vera Bradley22.15×Fashion & Accessoires
Tory Burch10.24×Fashion & Accessoires
Lilly Pulitzer21.19×Fashion & Accessoires
Vineyard Vines19.6×Fashion & Accessoires
Nordstrom rack6.2×Fashion & Accessoires
Sunday Brunch14.08×Kids & Family
L.L.Bean9.13×Fashion & Accessoires
Macy's4.43×Shopping
J.Crew6.46×Fashion & Accessoires
REI5.34×Fashion & Accessoires
Birkenstock8.3×Fashion & Accessoires
Columbia Sportswear11.52×Fashion & Accessoires
Banana Republic5.81×Fashion & Accessoires
Sperry20.97×Fashion & Accessoires
BevMo!14.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wellington boot audience
TraitClusterScore
SustainabilityBALANCE2.23
Design AffinityPREMIUM2.23
IndulgenceJOY1.77
Luxury OrientationPREMIUM1.7
CreativityOPEN1.53
Pet OwnershipJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Wellington boot
CountryShare
United States18.4%
United Kingdom12.1%
Japan7.5%

See Wellington boot audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wellington boot have in United States?

Wellington boot has an estimated audience of 842,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Wellington boot fans?

53.7% of Wellington boot fans are female, 46.3% are male, with an average age of 35.8 years.

Which brands do Wellington boot fans like most?

Wellington boot fans show strongest brand affinity for Lands' End (62.5×), Rains (95.19×), and Hunter Boots (76.53×) over the country average.

Where do Wellington boot fans live in United States?

Wellington boot fans in United States are most concentrated in California (reach 78,497), Texas (reach 52,789), and New York (reach 44,274). These three regions account for the largest share of the active audience.

What other brands do Wellington boot fans also like?

Beyond Wellington boot itself, the audience over-indexes on Rains (95.19×), Hunter Boots (76.53×), Eddie Bauer (24.07×), and Coach (11.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wellington boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.