Rascasse Audience Intelligence

Wellington boot Audience in United States

A data profile of the people who buy, follow and care about Wellington boot in United States — modelled from more than twelve digital signal sources. Wellington boot has an estimated audience of 842,539 people in United States.

#9320among Topic in United States#1045in Fashion & Accessoires

The average Wellington boot fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lands' End, Rains, Hunter Boots, with strongest over-indexing on Lands' End (62.5× the country average).

Demographically, the Wellington boot audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wellington boot fan in United States is balanced, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Lands' End.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wellington boot profile in United States.

Audience size
843K
in United States
Gender
53.7%♀
46.3% male
Age
35.8
average years
Country rank
#26540
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wellington boot fans

53.7% are female, 46.3% are male, average age 35.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Wellington boot audience in United States
MetricValue
Female53.7%
Male46.3%
Average age35.8
Estimated audience size842,539
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Wellington boot audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Wellington boot audience comes from United States.

Worldwide audience distribution share by country for Wellington boot
CountryShare
United States18.4%
United Kingdom12.1%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wellington boot audience in United States is strongest.

Fig. 05

Top regions by affinity

Wellington boot fans by region: top regions in United States
#RegionReachAffinity×
01Maine~4K1.46×
02Vermont~2K1.39×
03Oregon~10K1.30×
04Montana~3K1.27×
05Alaska~2K1.23×
06Washington~20K1.19×
07Idaho~5K1.12×
08Massachusetts~20K1.11×
09New Hampshire~4K1.09×
10Connecticut~9K1.08×
11Virginia~20K1.07×
12West Virginia~4K1.07×
13Washington, District of Columbia~3K1.03×
14Wisconsin~10K1.02×
15Alabama~10K1.01×
16Rhode Island~3K1.01×
17New York~50K1.00×
18Tennessee~20K1.00×
19Missouri~10K1.00×
20North Carolina~30K0.99×
21Kentucky~10K0.99×
22Pennsylvania~30K0.98×
23Colorado~10K0.98×
24Utah~7K0.98×
25Michigan~20K0.97×
26South Carolina~10K0.97×
27South Dakota~2K0.97×
28Oklahoma~9K0.96×
29Arkansas~7K0.95×
30New Mexico~4K0.95×
31North Dakota~2K0.95×
32Minnesota~10K0.94×
33Nebraska~4K0.93×
34Delaware~2K0.93×
35Mississippi~6K0.91×
36Hawaii~3K0.91×
37Ohio~20K0.90×
38Indiana~10K0.90×
39Iowa~6K0.90×
40Kansas~6K0.90×
41Maryland~10K0.89×
42Illinois~20K0.87×
43Georgia~20K0.87×
44Louisiana~9K0.85×
45California~80K0.84×
46Arizona~10K0.82×
47Nevada~7K0.80×
48New Jersey~20K0.79×
49Texas~50K0.73×
50Florida~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Wellington boot, United States
0.68×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wellington boot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wellington boot audience
#·InterestCategoryAffinity×
01RainsFashion & Accessoires95.19×
02Hunter BootsFashion & Accessoires76.53×
03Lands' EndFashion & Accessoires62.50×
04Eddie BauerFashion & Accessoires24.07×
05Vera BradleyFashion & Accessoires22.15×
06Lilly PulitzerFashion & Accessoires21.19×
07SperryFashion & Accessoires20.97×
08Vineyard VinesFashion & Accessoires19.60×
09BevMo!Shopping14.18×
10Sunday BrunchKids & Family14.08×
11CoachFashion & Accessoires11.59×
12Columbia SportswearFashion & Accessoires11.52×
13Tory BurchFashion & Accessoires10.24×
14L.L.BeanFashion & Accessoires9.13×
15BirkenstockFashion & Accessoires8.30×
16J.CrewFashion & Accessoires6.46×
17Nordstrom rackFashion & Accessoires6.20×
18Banana RepublicFashion & Accessoires5.81×
19REIFashion & Accessoires5.34×
20Macy'sShopping4.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wellington boot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wellington boot audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.18×
SustainabilityBALANCE1.71×
Luxury OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wellington boot audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
PatriotismCONSERVATISM0.66×
Social Media UsageJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wellington boot have in United States?

Wellington boot has an estimated audience of 842,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wellington boot fans?

53.7% of Wellington boot fans are female, 46.3% are male, with an average age of 35.8 years.

03

Which brands do Wellington boot fans like most?

Wellington boot fans show strongest brand affinity for Lands' End (62.5×), Rains (95.19×), and Hunter Boots (76.53×) over the country average.

04

Where do Wellington boot fans live in United States?

Wellington boot fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Wellington boot fans also like?

Beyond Wellington boot itself, the audience over-indexes on Rains (95.19×), Hunter Boots (76.53×), Eddie Bauer (24.07×), and Coach (11.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Wellington boot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wellington boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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