Sperry Audience in United States

Sperry has an estimated audience of 1,603,233 people in United States. 68.2% are female, 31.8% are male, average age 37.3. Top regions: Texas, Florida, Michigan. Top brand affinities: Kia Sportage, Bank of America, CheapOair, Bonnaroo Music Festival, Key Food.

The average Sperry fan in United States is 37.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Michigan. Top brand affinities include Kia Sportage, Bank of America, CheapOair, with strongest over-indexing on Kia Sportage (28.75× the country average). Demographically, the Sperry audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Sperry fans

Demographic split for Sperry audience in United States
MetricValue
Female68.2%
Male31.8%
Average age37.3
Estimated audience size1,603,233

Audience persona

The typical Sperry fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Sperry in United States
RegionReachAffinity
Texas196,5501.43×
Florida183,3031.69×
Michigan95,9672.29×
Tennessee94,8542.95×
New York92,2421.03×
California89,3070.51×
Pennsylvania68,5181.27×
Ohio61,1881.24×
North Carolina60,1361.25×
Georgia53,4331.08×
Virginia48,3581.24×
Illinois48,3160.9×
Massachusetts47,2621.5×
New Jersey41,3611.01×
Maryland39,9551.45×
South Carolina34,6251.44×
Louisiana31,6761.53×
Indiana27,4360.94×
Alabama26,4941.18×
Kentucky23,5451.17×
Connecticut21,6331.35×
Missouri21,3580.83×
Arizona20,1710.62×
Oklahoma20,1361.13×
Wisconsin16,8040.7×
Washington15,5860.48×
Colorado14,2990.57×
Minnesota12,7550.56×
Mississippi11,8980.9×
Kansas10,8790.86×
Arkansas10,6360.81×
Rhode Island9,3221.83×
Iowa9,0580.69×
New Hampshire8,1911.3×
Maine8,0211.4×
Oregon7,5040.41×
West Virginia7,2560.97×
Utah6,1200.43×
Nevada6,1120.39×
Nebraska5,9610.74×
Washington, District of Columbia5,9041.23×
Delaware5,8081.31×
New Mexico4,2570.53×
Hawaii3,0370.44×
Idaho3,0090.37×
Vermont2,3270.83×
Montana1,8540.42×
South Dakota1,7610.48×
North Dakota1,6910.51×
Alaska1,6590.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sperry audience
BrandAffinityCategory
Kia Sportage28.75×Cars & Mobility
Bank of America3.89×Business & Career
CheapOair12.18×Travel & Leisure
Bonnaroo Music Festival15.73×Music & Radio
Key Food16.8×Shopping
Rick Owens13.93×Fashion & Accessoires
Boat shoe22.17×Fashion & Accessoires
Balenciaga6.53×Fashion & Accessoires
Honda HR-V19.17×Cars & Mobility
Tory Burch5.47×Fashion & Accessoires
ULTA Beauty3.75×Beauty & Wellness
Autism Awareness6.37×Health
Diabetes mellitus awareness4.43×Health
Wellington boot22.14×Fashion & Accessoires
Houston Astros5.48×Sports
Nordstrom2.72×Shopping
Givenchy6.27×Fashion & Accessoires
Pre-school playgroup20.49×Kids & Family
Poshmark3.96×Shopping
Birkenstock5.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sperry audience
TraitClusterScore
SustainabilityBALANCE2.33
Luxury OrientationPREMIUM1.96
Design AffinityPREMIUM1.95
Quality AwarenessPREMIUM1.87
Early Adopter MentalityPOWER1.59
LGBTQ+ IdentityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Sperry
CountryShare
United States83.0%
Canada3.9%
Colombia1.8%

See Sperry audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Sperry have in United States?

Sperry has an estimated audience of 1,603,233 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Sperry fans?

68.2% of Sperry fans are female, 31.8% are male, with an average age of 37.3 years.

Which brands do Sperry fans like most?

Sperry fans show strongest brand affinity for Kia Sportage (28.75×), Bank of America (3.89×), and CheapOair (12.18×) over the country average.

Where do Sperry fans live in United States?

Sperry fans in United States are most concentrated in Texas (reach 196,550), Florida (reach 183,303), and Michigan (reach 95,967). These three regions account for the largest share of the active audience.

What other brands do Sperry fans also like?

Beyond Sperry itself, the audience over-indexes on Bank of America (3.89×), CheapOair (12.18×), Bonnaroo Music Festival (15.73×), and Key Food (16.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sperry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.