Rascasse Audience Intelligence

Sperry Target Market in United States

A data profile of the people who buy, follow and care about Sperry in United States — modelled from more than twelve digital signal sources. Sperry has an estimated audience of 1,624,264 people in United States.

#23among Footwear in United States#1724among Brand in United States#740in Fashion & Accessoires

The average Sperry fan in United States is 37.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Michigan.

Top brand affinities include Key Food, CheapOair, Bank of America, with strongest over-indexing on Key Food (20× the country average).

Demographically, the Sperry audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sperry fan in United States is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Key Food.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sperry profile in United States.

Audience size
1.6M
in United States
Gender
68.2%♀
31.8% male
Age
37.3
average years
Country rank
#16715
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sperry

68.2% are female, 31.8% are male, average age 37.3.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Sperry audience in United States
MetricValue
Female68.2%
Male31.8%
Average age37.3
Estimated audience size1,624,264
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Sperry audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Sperry audience comes from United States.

Worldwide audience distribution share by country for Sperry
CountryShare
United States82.6%
Canada3.9%
Colombia2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sperry audience in United States is strongest.

Fig. 05

Top regions by affinity

Sperry customers by region in United States
#RegionReachAffinity×
01Tennessee~90K2.95×
02Michigan~100K2.82×
03Oklahoma~30K1.87×
04Rhode Island~9K1.79×
05Florida~200K1.63×
06Louisiana~30K1.54×
07Maine~8K1.45×
08Massachusetts~50K1.44×
09South Carolina~30K1.42×
10Delaware~6K1.42×
11Maryland~40K1.39×
12Connecticut~20K1.32×
13Texas~200K1.31×
14New Hampshire~8K1.28×
15Washington, District of Columbia~6K1.20×
16North Carolina~60K1.19×
17Virginia~50K1.18×
18Pennsylvania~60K1.17×
19Ohio~60K1.15×
20Kentucky~20K1.13×
21Alabama~30K1.12×
22Georgia~50K1.04×
23West Virginia~7K1.00×
24New York~90K0.97×
25New Jersey~40K0.97×
26Mississippi~10K0.92×
27Indiana~30K0.90×
28Vermont~2K0.88×
29Illinois~50K0.85×
30Kansas~10K0.84×
31Arkansas~10K0.82×
32Missouri~20K0.81×
33Nebraska~6K0.74×
34Iowa~10K0.73×
35Wisconsin~20K0.67×
36North Dakota~2K0.60×
37Alaska~2K0.59×
38Arizona~20K0.58×
39New Mexico~4K0.56×
40South Dakota~2K0.56×
41Colorado~10K0.55×
42Minnesota~10K0.55×
43Montana~2K0.51×
44Hawaii~3K0.50×
45California~90K0.49×
46Washington~20K0.48×
47Utah~7K0.47×
48Idaho~4K0.45×
49Oregon~8K0.43×
50Nevada~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Sperry, United States
0.42×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sperry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sperry audience
#·InterestCategoryAffinity×
01Wellington bootFashion & Accessoires20.97×
02Boat shoeFashion & Accessoires20.51×
03Key FoodShopping20.00×
04Paperless PostShopping20.00×
05CDWTechnology & Electronics19.13×
06Stanley SteemerHome & Garden14.84×
07Anjelica HustonMovies & TV14.35×
08CheapOairTravel & Leisure13.61×
09George SorosBusiness & Career13.29×
10TransUnionTechnology & Electronics9.57×
11Rick OwensFashion & Accessoires9.33×
12BirkenstockFashion & Accessoires4.67×
13Obsessed (2009 film)Movies & TV4.14×
14Bank of AmericaBusiness & Career3.58×
15ULTA BeautyBeauty & Wellness3.54×
16PoshmarkShopping3.41×
17FedExBusiness & Career2.90×
18The UPS StoreShopping2.81×
19IKEAHome & Garden2.34×
20Target CorporationShopping2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sperry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sperry audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
IndulgenceJOY1.80×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sperry audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
PatriotismCONSERVATISM0.83×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sperry's target market in United States?

Sperry's target market in United States covers an estimated 1,624,264 people, concentrated in Texas and Florida.

02

What is the gender split and age of Sperry customers?

68.2% of the Sperry audience are female, 31.8% are male, with an average age of 37.3 years.

03

Which brands do Sperry fans like most?

Sperry fans show strongest brand affinity for Key Food (20×), CheapOair (13.61×), and Bank of America (3.58×) over the country average.

04

Where do Sperry fans live in United States?

Sperry fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sperry fans also like?

Beyond Sperry itself, the audience over-indexes on CheapOair (13.61×), Bank of America (3.58×), Paperless Post (20×), and Boat shoe (20.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See Sperry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sperry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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