Boat shoe Audience in United States

Boat shoe logo

Boat shoe has an estimated audience of 1,291,097 people in United States. 67.9% are female, 32.1% are male, average age 40.3. Top regions: California, Florida, New York. Top brand affinities: Shoes (American band), Sperry Top-Sider, Sperry, Slip-on shoe, Rieker Shoes.

The average Boat shoe fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Shoes (American band), Sperry Top-Sider, Sperry, with strongest over-indexing on Shoes (American band) (11.08× the country average). Demographically, the Boat shoe audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Boat shoe fans

Demographic split for Boat shoe audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.3
Estimated audience size1,291,097

Audience persona

The typical Boat shoe fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Boat shoe in United States
RegionReachAffinity
California150,0371.06×
Florida114,3701.31×
New York106,4111.47×
Texas105,0690.95×
Pennsylvania49,9711.15×
New Jersey43,3521.32×
Illinois42,4700.99×
Georgia41,0801.03×
North Carolina40,3381.04×
Massachusetts40,0681.58×
Ohio37,8540.95×
Virginia37,0171.18×
Michigan32,7210.97×
Washington26,9201.04×
Maryland26,2301.18×
Tennessee24,9880.96×
Indiana21,9690.93×
South Carolina21,8101.12×
Arizona21,3060.81×
Connecticut20,6121.59×
Alabama18,5521.03×
Louisiana17,9291.08×
Missouri17,9290.86×
Colorado17,8170.88×
Wisconsin16,5930.85×
Minnesota15,9840.86×
Oregon13,9420.94×
Kentucky13,8610.86×
Oklahoma12,2870.86×
Utah11,4140.99×
Nevada9,7830.78×
Iowa8,1900.77×
Kansas8,1170.8×
Mississippi7,9990.75×
Arkansas7,8090.73×
New Hampshire7,2621.43×
Maine7,0481.52×
Rhode Island5,8331.42×
Idaho5,2400.81×
Nebraska5,0440.78×
Washington, District of Columbia4,9991.29×
West Virginia4,9970.83×
Hawaii4,7840.86×
New Mexico4,4540.69×
Delaware3,8111.07×
Montana2,8180.79×
Vermont2,5741.14×
Alaska2,0550.74×
South Dakota1,8970.64×
North Dakota1,7000.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boat shoe audience
BrandAffinityCategory
Shoes (American band)11.08×Music & Radio
Sperry Top-Sider23.42×Fashion & Accessoires
Sperry20.51×Fashion & Accessoires
Slip-on shoe11.01×Fashion & Accessoires
Rieker Shoes68×Fashion & Accessoires
Charles & Keith14.51×Fashion & Accessoires
Nordstrom rack2.67×Fashion & Accessoires
Sales promotion1.78×Shopping
Social exclusion9.61×Politics & Society
Friendship1.53×Kids & Family
Sneakers (footwear)1.94×Fashion & Accessoires
Lands' End4.19×Fashion & Accessoires
MSN1.54×News
Weather1.75×Home & Garden
J.Crew Factory4.23×Shopping
Birkenstock3.17×Fashion & Accessoires
Natural rubber2.62×Cars & Mobility
Crocs2.92×Fashion & Accessoires
Shoe Carnival4.1×Fashion & Accessoires
Dress shirt2.31×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boat shoe audience
TraitClusterScore
Price SensitivityPREMIUM1.51
Luxury OrientationPREMIUM1.48
IndulgenceJOY1.43
CreativityOPEN1.4
Design AffinityPREMIUM1.18
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Boat shoe
CountryShare
United States43.0%
Spain7.5%
Argentina3.1%

See Boat shoe audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Boat shoe have in United States?

Boat shoe has an estimated audience of 1,291,097 people in United States, concentrated in California and Florida.

What is the gender split and age of Boat shoe fans?

67.9% of Boat shoe fans are female, 32.1% are male, with an average age of 40.3 years.

Which brands do Boat shoe fans like most?

Boat shoe fans show strongest brand affinity for Shoes (American band) (11.08×), Sperry Top-Sider (23.42×), and Sperry (20.51×) over the country average.

Where do Boat shoe fans live in United States?

Boat shoe fans in United States are most concentrated in California (reach 150,037), Florida (reach 114,370), and New York (reach 106,411). These three regions account for the largest share of the active audience.

What other brands do Boat shoe fans also like?

Beyond Boat shoe itself, the audience over-indexes on Sperry Top-Sider (23.42×), Sperry (20.51×), Slip-on shoe (11.01×), and Rieker Shoes (68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat shoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.