Rascasse Audience Intelligence

Boat shoe Audience in United States

A data profile of the people who buy, follow and care about Boat shoe in United States — modelled from more than twelve digital signal sources. Boat shoe has an estimated audience of 1,291,097 people in United States.

#7815among Topic in United States#841in Fashion & Accessoires

The average Boat shoe fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Sperry, Slip-on shoe, Rieker Shoes, with strongest over-indexing on Sperry (20.51× the country average).

Demographically, the Boat shoe audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boat shoe fan in United States is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Sperry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boat shoe profile in United States.

Audience size
1.3M
in United States
Gender
67.9%♀
32.1% male
Age
40.3
average years
Country rank
#19812
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boat shoe fans

67.9% are female, 32.1% are male, average age 40.3.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Boat shoe audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.3
Estimated audience size1,291,097
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Boat shoe audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4924%
50+21%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Boat shoe audience comes from United States.

Worldwide audience distribution share by country for Boat shoe
CountryShare
United States42.9%
Spain7.5%
Argentina3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boat shoe audience in United States is strongest.

Fig. 05

Top regions by affinity

Boat shoe fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.54×
02Connecticut~20K1.52×
03Maine~7K1.47×
04New York~100K1.41×
05Rhode Island~6K1.38×
06New Hampshire~7K1.36×
07Washington, District of Columbia~5K1.29×
08New Jersey~40K1.26×
09Florida~100K1.25×
10Maryland~30K1.16×
11Vermont~3K1.16×
12Louisiana~20K1.15×
13South Carolina~20K1.13×
14Virginia~40K1.12×
15Delaware~4K1.12×
16Pennsylvania~50K1.10×
17California~100K1.03×
18Alabama~20K1.03×
19Georgia~40K1.02×
20North Carolina~40K1.02×
21Utah~10K0.99×
22Washington~30K0.98×
23Tennessee~30K0.97×
24Illinois~40K0.96×
25Michigan~30K0.94×
26Oregon~10K0.93×
27Hawaii~5K0.93×
28Texas~100K0.91×
29Ohio~40K0.90×
30Indiana~20K0.89×
31Colorado~20K0.89×
32Kentucky~10K0.89×
33West Virginia~5K0.89×
34Idaho~6K0.88×
35Wisconsin~20K0.87×
36Montana~3K0.87×
37Missouri~20K0.86×
38Alaska~2K0.86×
39Minnesota~20K0.85×
40Oklahoma~10K0.84×
41Mississippi~9K0.84×
42North Dakota~2K0.83×
43Iowa~9K0.82×
44Nebraska~5K0.82×
45Arizona~20K0.81×
46Arkansas~9K0.81×
47Kansas~8K0.81×
48Nevada~10K0.79×
49South Dakota~2K0.79×
50New Mexico~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Boat shoe, United States
0.76×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boat shoe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boat shoe audience
#·InterestCategoryAffinity×
01Rieker ShoesFashion & Accessoires68.00×
02SperryFashion & Accessoires20.51×
03Charles & KeithFashion & Accessoires14.51×
04Slip-on shoeFashion & Accessoires11.01×
05Social exclusionPolitics & Society9.61×
06J.Crew FactoryShopping4.23×
07Lands' EndFashion & Accessoires4.19×
08BirkenstockFashion & Accessoires3.17×
09Nordstrom rackFashion & Accessoires2.67×
10Natural rubberCars & Mobility2.62×
11L.L.BeanFashion & Accessoires2.52×
12Dress shirtFashion & Accessoires2.31×
13Enterprise Rent-A-CarCars & Mobility2.06×
14Sneakers (footwear)Fashion & Accessoires1.94×
15Sales promotionShopping1.78×
16WeatherHome & Garden1.75×
17Mitch McConnellPolitics & Society1.70×
18MSNNews1.54×
19FriendshipKids & Family1.53×
20Sam's ClubShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boat shoe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boat shoe audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.27×
Quality AwarenessPREMIUM1.11×
Sports ActivityPOWER1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boat shoe audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Early Adopter MentalityPOWER0.64×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boat shoe have in United States?

Boat shoe has an estimated audience of 1,291,097 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Boat shoe fans?

67.9% of Boat shoe fans are female, 32.1% are male, with an average age of 40.3 years.

03

Which brands do Boat shoe fans like most?

Boat shoe fans show strongest brand affinity for Sperry (20.51×), Slip-on shoe (11.01×), and Rieker Shoes (68×) over the country average.

04

Where do Boat shoe fans live in United States?

Boat shoe fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boat shoe fans also like?

Beyond Boat shoe itself, the audience over-indexes on Slip-on shoe (11.01×), Rieker Shoes (68×), Charles & Keith (14.51×), and Nordstrom rack (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Boat shoe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boat shoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →