Rascasse Audience Intelligence

Social exclusion Audience in United States

A data profile of the people who buy, follow and care about Social exclusion in United States — modelled from more than twelve digital signal sources. Social exclusion has an estimated audience of 1,940,623 people in United States.

#6424among Topic in United States#925in Politics & Society

The average Social exclusion fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include New York Post, Britney Spears, Non-alcoholic beverage, with strongest over-indexing on New York Post (5.99× the country average).

Demographically, the Social exclusion audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social exclusion fan in United States is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for New York Post.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social exclusion profile in United States.

Audience size
1.9M
in United States
Gender
66.8%♀
33.2% male
Age
44.2
average years
Country rank
#14584
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social exclusion fans

66.8% are female, 33.2% are male, average age 44.2.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Social exclusion audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.2
Estimated audience size1,940,623
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Social exclusion audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4925%
50+32%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Social exclusion audience comes from United States.

Worldwide audience distribution share by country for Social exclusion
CountryShare
United States40.3%
Brazil14.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social exclusion audience in United States is strongest.

Fig. 05

Top regions by affinity

Social exclusion fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.44×
02Alaska~6K1.39×
03North Dakota~5K1.23×
04South Dakota~5K1.15×
05Montana~6K1.14×
06Rhode Island~7K1.09×
07Delaware~6K1.08×
08California~200K1.05×
09West Virginia~10K1.05×
10Arkansas~20K1.04×
11New Hampshire~8K1.04×
12Maine~7K1.04×
13Hawaii~9K1.03×
14Washington, District of Columbia~6K1.02×
15Idaho~10K1.01×
16Maryland~30K1.00×
17Nebraska~10K0.99×
18New Mexico~10K0.99×
19Mississippi~20K0.98×
20Kentucky~20K0.95×
21Iowa~20K0.94×
22Kansas~10K0.94×
23Massachusetts~40K0.93×
24Oregon~20K0.93×
25Louisiana~20K0.92×
26Oklahoma~20K0.92×
27Connecticut~20K0.92×
28Nevada~20K0.92×
29New York~100K0.90×
30Minnesota~20K0.90×
31Alabama~20K0.90×
32Utah~20K0.90×
33South Carolina~30K0.89×
34Michigan~40K0.88×
35Wisconsin~30K0.88×
36Georgia~50K0.87×
37Virginia~40K0.87×
38Washington~30K0.87×
39Indiana~30K0.87×
40Illinois~60K0.86×
41Missouri~30K0.86×
42North Carolina~50K0.85×
43Arizona~30K0.85×
44Tennessee~30K0.85×
45Colorado~30K0.85×
46New Jersey~40K0.84×
47Pennsylvania~50K0.83×
48Ohio~50K0.81×
49Texas~100K0.74×
50Florida~90K0.71×
Fig. 06

Affinity by region

Affinity by region — Social exclusion, United States
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social exclusion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social exclusion audience
#·InterestCategoryAffinity×
01Boat shoeFashion & Accessoires9.61×
02Freedom of speechPolitics & Society6.21×
03New York PostNews5.99×
04Tom HardyMovies & TV5.21×
05Non-alcoholic beverageFood & Beverages4.52×
06Recovery approachHealth4.51×
07Sustainable energyHome & Garden3.72×
08Britney SpearsMusic & Radio3.48×
09Renewable energyBusiness & Career2.91×
10Career developmentBusiness & Career2.84×
11Microwave ovenHome & Garden2.78×
12Charitable organizationPolitics & Society2.64×
13PhilanthropyArts & Culture2.62×
14Rail transportTravel & Leisure2.54×
15PharmacyBusiness & Career2.17×
16InnovationBusiness & Career2.13×
17Nonprofit organizationPolitics & Society2.06×
18TraditionPolitics & Society1.90×
19GeneticsKids & Family1.90×
20PodcastMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social exclusion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social exclusion audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.27×
Community OrientationOPEN2.15×
Career OrientationPOWER1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social exclusion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.73×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social exclusion have in United States?

Social exclusion has an estimated audience of 1,940,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social exclusion fans?

66.8% of Social exclusion fans are female, 33.2% are male, with an average age of 44.2 years.

03

Which brands do Social exclusion fans like most?

Social exclusion fans show strongest brand affinity for New York Post (5.99×), Britney Spears (3.48×), and Non-alcoholic beverage (4.52×) over the country average.

04

Where do Social exclusion fans live in United States?

Social exclusion fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Social exclusion fans also like?

Beyond Social exclusion itself, the audience over-indexes on Britney Spears (3.48×), Non-alcoholic beverage (4.52×), Sustainable energy (3.72×), and Nonprofit organization (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Social exclusion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social exclusion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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