Rascasse Audience Intelligence

Vineyard Vines Target Market in United States

A data profile of the people who buy, follow and care about Vineyard Vines in United States — modelled from more than twelve digital signal sources. Vineyard Vines has an estimated audience of 4,328,899 people in United States.

#771among Brand in United States#368in Fashion & Accessoires

The average Vineyard Vines fan in United States is 40.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include J.Crew Factory, Armageddon (1998 film), Nordstrom rack, with strongest over-indexing on J.Crew Factory (7.85× the country average).

Demographically, the Vineyard Vines audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vineyard Vines fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for J.Crew Factory.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vineyard Vines profile in United States.

Audience size
4.3M
in United States
Gender
68.7%♀
31.3% male
Age
40.0
average years
Country rank
#7531
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vineyard Vines

68.7% are female, 31.3% are male, average age 40.0.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Vineyard Vines audience in United States
MetricValue
Female68.7%
Male31.3%
Average age40.0
Estimated audience size4,328,899
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Vineyard Vines audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Vineyard Vines audience comes from United States.

Worldwide audience distribution share by country for Vineyard Vines
CountryShare
United States83.3%
Mexico2.0%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vineyard Vines audience in United States is strongest.

Fig. 05

Top regions by affinity

Vineyard Vines customers by region in United States
#RegionReachAffinity×
01Connecticut~200K3.83×
02Massachusetts~300K3.62×
03Rhode Island~30K2.55×
04New Jersey~200K1.88×
05Washington, District of Columbia~20K1.78×
06South Carolina~100K1.69×
07New Hampshire~30K1.65×
08Virginia~200K1.56×
09Kentucky~80K1.51×
10Florida~400K1.43×
11Maine~20K1.40×
12North Carolina~200K1.35×
13Maryland~100K1.35×
14New York~300K1.32×
15Delaware~20K1.28×
16Vermont~9K1.25×
17Tennessee~100K1.24×
18Pennsylvania~200K1.22×
19Alabama~70K1.14×
20Georgia~200K1.13×
21Ohio~100K1.02×
22Missouri~70K1.01×
23Mississippi~40K1.01×
24Illinois~100K0.90×
25Indiana~70K0.90×
26Texas~300K0.88×
27Michigan~100K0.88×
28Kansas~30K0.82×
29Louisiana~40K0.69×
30West Virginia~10K0.69×
31Minnesota~40K0.68×
32Nebraska~10K0.66×
33Arkansas~20K0.63×
34Iowa~20K0.60×
35Wisconsin~40K0.58×
36Colorado~40K0.56×
37South Dakota~5K0.48×
38Oklahoma~20K0.47×
39North Dakota~4K0.44×
40Alaska~4K0.40×
41California~200K0.39×
42Arizona~30K0.37×
43Montana~4K0.36×
44Hawaii~7K0.35×
45Idaho~7K0.30×
46Washington~30K0.29×
47Utah~10K0.29×
48Nevada~10K0.28×
49New Mexico~6K0.28×
50Oregon~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Vineyard Vines, United States
0.26×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vineyard Vines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vineyard Vines audience
#·InterestCategoryAffinity×
01Armageddon (1998 film)Movies & TV14.08×
02Luke KuechlySports10.22×
03J.Crew FactoryShopping7.85×
04PreppyBusiness & Career7.82×
05Brooks BrothersFashion & Accessoires5.67×
06Chico's (clothing retailer)Fashion & Accessoires4.63×
07Lands' EndFashion & Accessoires3.56×
08Ralph LaurenFashion & Accessoires2.88×
09Aerie (American Eagle Outfitters)Brand2.64×
10L.L.BeanFashion & Accessoires2.53×
11Dillard'sFashion & Accessoires2.30×
12Free PeopleFashion & Accessoires2.24×
13Nordstrom rackFashion & Accessoires2.12×
14J. C. PenneyShopping2.07×
15Madea's Class ReunionMovies & TV2.06×
16SeasonTravel & Leisure1.81×
17Order (business)Business & Career1.75×
18Macy'sShopping1.72×
19MarshallsFashion & Accessoires1.67×
20Family (biology)Kids & Family1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vineyard Vines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vineyard Vines audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.44×
CreativityOPEN1.26×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vineyard Vines audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.00×
DIY MentalityTHRILL1.01×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vineyard Vines's target market in United States?

Vineyard Vines's target market in United States covers an estimated 4,328,899 people, concentrated in Florida and Texas.

02

What is the gender split and age of Vineyard Vines customers?

68.7% of the Vineyard Vines audience are female, 31.3% are male, with an average age of 40.0 years.

03

Which brands do Vineyard Vines fans like most?

Vineyard Vines fans show strongest brand affinity for J.Crew Factory (7.85×), Armageddon (1998 film) (14.08×), and Nordstrom rack (2.12×) over the country average.

04

Where do Vineyard Vines fans live in United States?

Vineyard Vines fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vineyard Vines fans also like?

Beyond Vineyard Vines itself, the audience over-indexes on Armageddon (1998 film) (14.08×), Nordstrom rack (2.12×), Macy's (1.72×), and Madea's Class Reunion (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vineyard Vines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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