Vineyard Vines Audience in United States

Vineyard Vines logo

Vineyard Vines has an estimated audience of 4,308,232 people in United States. 68.7% are female, 31.3% are male, average age 40.0. Top regions: Florida, New York, Texas. Top brand affinities: J.Crew Factory, Armageddon (1998 film), Nordstrom rack, Macy's, Macy's.

The average Vineyard Vines fan in United States is 40.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include J.Crew Factory, Armageddon (1998 film), Nordstrom rack, with strongest over-indexing on J.Crew Factory (7.85× the country average). Demographically, the Vineyard Vines audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Vineyard Vines fans

Demographic split for Vineyard Vines audience in United States
MetricValue
Female68.7%
Male31.3%
Average age40.0
Estimated audience size4,308,232

Audience persona

The typical Vineyard Vines fan in United States is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for J.Crew Factory.

Top regions in United States

Top regions ranked by reach for Vineyard Vines in United States
RegionReachAffinity
Florida416,4121.43×
New York353,1951.47×
Texas353,0210.95×
Massachusetts299,8523.53×
New Jersey219,8292.01×
California194,9750.41×
North Carolina189,2141.46×
Pennsylvania184,0741.27×
Virginia171,2481.63×
Connecticut163,5883.79×
Georgia155,5801.17×
Ohio142,4171.07×
Illinois135,1600.94×
South Carolina110,3971.7×
Tennessee109,1691.26×
Michigan105,7800.94×
Maryland102,2321.38×
Kentucky84,6131.57×
Missouri72,8881.05×
Indiana71,7810.91×
Alabama70,5731.17×
Minnesota41,7020.68×
Wisconsin39,2940.61×
Colorado39,1480.58×
Louisiana37,5280.68×
Mississippi36,0761.02×
Arizona31,5980.36×
Rhode Island31,1882.27×
Kansas27,2910.8×
New Hampshire26,8671.58×
Washington26,2570.3×
Oklahoma23,4140.49×
Arkansas21,3580.6×
Iowa21,2640.6×
Maine20,8731.35×
Washington, District of Columbia17,9861.39×
Delaware15,0471.27×
Nebraska14,1520.66×
West Virginia13,1250.65×
Oregon12,2170.25×
Nevada10,4350.25×
Utah10,4060.27×
Vermont8,7881.16×
Hawaii5,3690.29×
Idaho4,9460.23×
New Mexico4,4220.2×
South Dakota3,7500.38×
North Dakota2,8640.32×
Montana2,7750.23×
Alaska1,7030.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vineyard Vines audience
BrandAffinityCategory
J.Crew Factory7.85×Shopping
Armageddon (1998 film)14.08×Movies & TV
Nordstrom rack2.12×Fashion & Accessoires
Macy's1.72×Shopping
Macy's1.52×Shopping
J. C. Penney2.07×Shopping
Chico's (clothing retailer)4.63×Fashion & Accessoires
Marshalls1.67×Fashion & Accessoires
L.L.Bean2.53×Fashion & Accessoires
Brooks Brothers5.67×Fashion & Accessoires
Lands' End3.56×Fashion & Accessoires
Luke Kuechly10.22×Sports
Family (biology)1.65×Kids & Family
Preppy7.82×Business & Career
Aerie (American Eagle Outfitters)2.64×
Ralph Lauren2.88×Fashion & Accessoires
The Gilded Age1.7×Movies & TV
Season1.81×Travel & Leisure
Order (business)1.75×Business & Career
Anthropologie1.94×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vineyard Vines audience
TraitClusterScore
SustainabilityBALANCE2.19
Luxury OrientationPREMIUM1.98
Family OrientationCONSERVATISM1.87
LGBTQ+ IdentityOPEN1.83
TraditionCONSERVATISM1.5
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Vineyard Vines
CountryShare
United States83.5%
Mexico1.9%
Canada1.5%

See Vineyard Vines audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Vineyard Vines have in United States?

Vineyard Vines has an estimated audience of 4,308,232 people in United States, concentrated in Florida and New York.

What is the gender split and age of Vineyard Vines fans?

68.7% of Vineyard Vines fans are female, 31.3% are male, with an average age of 40.0 years.

Which brands do Vineyard Vines fans like most?

Vineyard Vines fans show strongest brand affinity for J.Crew Factory (7.85×), Armageddon (1998 film) (14.08×), and Nordstrom rack (2.12×) over the country average.

Where do Vineyard Vines fans live in United States?

Vineyard Vines fans in United States are most concentrated in Florida (reach 416,412), New York (reach 353,195), and Texas (reach 353,021). These three regions account for the largest share of the active audience.

What other brands do Vineyard Vines fans also like?

Beyond Vineyard Vines itself, the audience over-indexes on Armageddon (1998 film) (14.08×), Nordstrom rack (2.12×), Macy's (1.72×), and Macy's (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vineyard Vines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.