Rascasse Audience Intelligence

Preppy Audience in United States

A data profile of the people who buy, follow and care about Preppy in United States — modelled from more than twelve digital signal sources. Preppy has an estimated audience of 1,843,418 people in United States.

#6601among Topic in United States#1124in Business & Career

The average Preppy fan in United States is 42.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nordstrom rack, Hobby Lobby, Lilly Pulitzer, with strongest over-indexing on Nordstrom rack (3.49× the country average).

Demographically, the Preppy audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Preppy fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nordstrom rack.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Preppy profile in United States.

Audience size
1.8M
in United States
Gender
77.2%♀
22.8% male
Age
42.6
average years
Country rank
#15175
Topic in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Preppy fans

77.2% are female, 22.8% are male, average age 42.6.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Preppy audience in United States
MetricValue
Female77.2%
Male22.8%
Average age42.6
Estimated audience size1,843,418
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Preppy audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3925%
40-4923%
50+25%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Preppy audience comes from United States.

Worldwide audience distribution share by country for Preppy
CountryShare
United States64.8%
Japan3.0%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Preppy audience in United States is strongest.

Fig. 05

Top regions by affinity

Preppy fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K1.29×
02Texas~200K1.28×
03Alabama~30K1.20×
04New Jersey~60K1.17×
05Connecticut~20K1.16×
06Pennsylvania~70K1.14×
07Oklahoma~20K1.14×
08Georgia~60K1.13×
09Missouri~30K1.13×
10South Carolina~30K1.13×
11North Dakota~4K1.12×
12North Carolina~60K1.11×
13Indiana~40K1.11×
14Mississippi~20K1.11×
15Arkansas~20K1.10×
16Virginia~50K1.08×
17Louisiana~30K1.08×
18Kansas~20K1.08×
19South Dakota~5K1.08×
20Florida~100K1.07×
21Tennessee~40K1.06×
22Nebraska~10K1.06×
23Illinois~60K1.05×
24Arizona~40K1.04×
25West Virginia~9K1.04×
26Ohio~60K1.02×
27Massachusetts~40K1.02×
28Minnesota~30K1.02×
29Iowa~20K1.01×
30California~200K0.97×
31New York~100K0.97×
32Michigan~50K0.97×
33Rhode Island~6K0.97×
34Idaho~9K0.96×
35Washington~40K0.95×
36Maryland~30K0.95×
37Utah~20K0.95×
38Wisconsin~30K0.91×
39New Hampshire~6K0.89×
40Maine~6K0.89×
41Delaware~4K0.88×
42Alaska~3K0.88×
43Oregon~20K0.87×
44Nevada~20K0.87×
45Montana~4K0.84×
46Hawaii~7K0.83×
47New Mexico~7K0.79×
48Colorado~20K0.78×
49Vermont~3K0.78×
50Washington, District of Columbia~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Preppy, United States
0.68×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Preppy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Preppy audience
#·InterestCategoryAffinity×
01Lilly PulitzerFashion & Accessoires10.02×
02Vineyard VinesFashion & Accessoires7.82×
03Lands' EndFashion & Accessoires5.32×
04J.Crew FactoryShopping4.93×
05Kendra ScottFashion & Accessoires4.88×
06Nordstrom rackFashion & Accessoires3.49×
07Non-alcoholic beverageFood & Beverages3.28×
08Dillard'sFashion & Accessoires3.27×
09AnthropologieShopping3.25×
10Diaper bagKids & Family3.00×
11Microwave ovenHome & Garden2.91×
12Children's clothingFashion & Accessoires2.83×
13Hobby LobbyHome & Garden2.71×
14J. C. PenneyShopping2.37×
15Discount storesShopping2.36×
16MarshallsFashion & Accessoires2.23×
17IKEAHome & Garden2.08×
18Planet FitnessSports1.99×
19MSNNews1.78×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Preppy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Preppy audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.54×
Price SensitivityPREMIUM1.53×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Preppy audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Pet OwnershipJOY0.87×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Preppy have in United States?

Preppy has an estimated audience of 1,843,418 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Preppy fans?

77.2% of Preppy fans are female, 22.8% are male, with an average age of 42.6 years.

03

Which brands do Preppy fans like most?

Preppy fans show strongest brand affinity for Nordstrom rack (3.49×), Hobby Lobby (2.71×), and Lilly Pulitzer (10.02×) over the country average.

04

Where do Preppy fans live in United States?

Preppy fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Preppy fans also like?

Beyond Preppy itself, the audience over-indexes on Hobby Lobby (2.71×), Lilly Pulitzer (10.02×), Anthropologie (3.25×), and Lands' End (5.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Preppy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Preppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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