Preppy Audience in United States

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Preppy has an estimated audience of 1,843,418 people in United States. 77.2% are female, 22.8% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Kendra Scott, Diabetes mellitus awareness, Capital One, Microblogging.

The average Preppy fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Kendra Scott, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Preppy audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Preppy fans

Demographic split for Preppy audience in United States
MetricValue
Female77.2%
Male22.8%
Average age42.6
Estimated audience size1,843,418

Audience persona

The typical Preppy fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Preppy in United States
RegionReachAffinity
California208,9801.03×
Texas208,0631.31×
Florida145,1611.16×
New York102,6661×
Pennsylvania70,8391.14×
Illinois66,9101.09×
Georgia66,4801.17×
North Carolina62,4621.13×
Ohio56,6161×
New Jersey56,2911.2×
Virginia49,0661.09×
Michigan47,2290.98×
Arizona42,4081.13×
Tennessee40,5721.1×
Massachusetts38,3281.06×
Indiana37,3611.11×
Washington37,2661.01×
Missouri34,0811.15×
Maryland31,1460.98×
Alabama30,7121.19×
South Carolina30,4051.1×
Minnesota28,2911.07×
Kentucky27,4981.19×
Wisconsin25,8680.93×
Louisiana25,2951.06×
Colorado23,3840.8×
Oklahoma23,3201.14×
Connecticut21,3071.15×
Oregon19,0340.9×
Nevada16,0120.9×
Mississippi15,8951.05×
Kansas15,5631.07×
Arkansas15,5601.02×
Utah15,0720.91×
Iowa14,9360.98×
Nebraska9,5081.03×
Idaho8,8920.96×
West Virginia8,8231.03×
New Mexico6,8600.74×
Hawaii6,5490.83×
New Hampshire6,3100.87×
Maine5,7330.87×
Rhode Island5,4600.93×
South Dakota4,4101.04×
Delaware4,2270.83×
North Dakota4,0811.08×
Montana3,8020.74×
Washington, District of Columbia3,7040.67×
Alaska3,0160.76×
Vermont2,2770.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Preppy audience
BrandAffinityCategory
Autism Awareness19.03×Health
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Capital One5.71×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Diane Keaton7.15×Movies & TV
Jessica Simpson16.59×Music & Radio
Income tax13.19×Business & Career
Eddie Bauer14.79×Fashion & Accessoires
Catherine Zeta-Jones11.89×Movies & TV
Google Maps3.94×Internet & Social Media
Rent the Runway15.35×Shopping
Jennifer Garner10.83×Movies & TV
Diaper bag5.61×Kids & Family
Indeed.com3.43×Business & Career
MSN3.28×News
Google News4.75×News
Planet Fitness3.21×Sports
Elizabeth Taylor9.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Preppy audience
TraitClusterScore
Design AffinityPREMIUM1.62
DIY MentalityTHRILL1.51
CreativityOPEN1.5
Price SensitivityPREMIUM1.34
IndulgenceJOY1.32
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Preppy
CountryShare
United States64.8%
Japan3.0%
United Kingdom2.9%

See Preppy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Preppy have in United States?

Preppy has an estimated audience of 1,843,418 people in United States, concentrated in California and Texas.

What is the gender split and age of Preppy fans?

77.2% of Preppy fans are female, 22.8% are male, with an average age of 42.6 years.

Which brands do Preppy fans like most?

Preppy fans show strongest brand affinity for Autism Awareness (19.03×), Kendra Scott (20.27×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Preppy fans live in United States?

Preppy fans in United States are most concentrated in California (reach 208,980), Texas (reach 208,063), and Florida (reach 145,161). These three regions account for the largest share of the active audience.

What other brands do Preppy fans also like?

Beyond Preppy itself, the audience over-indexes on Kendra Scott (20.27×), Diabetes mellitus awareness (12.48×), Capital One (5.71×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Preppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.