Preppy Audience in United States
Preppy has an estimated audience of 1,843,418 people in United States. 77.2% are female, 22.8% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Product design, Cherish (group), Home equity, headspace, Pro-Ject.
The average Preppy fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Cherish (group), Home equity, with strongest over-indexing on Product design (4.12× the country average). Demographically, the Preppy audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Preppy fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 42.6 |
| Estimated audience size | 1,843,418 |
Audience persona
The typical Preppy fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 208,980 | 1.03× |
| Texas | 208,063 | 1.31× |
| Florida | 145,161 | 1.16× |
| New York | 102,666 | 1× |
| Pennsylvania | 70,839 | 1.14× |
| Illinois | 66,910 | 1.09× |
| Georgia | 66,480 | 1.17× |
| North Carolina | 62,462 | 1.13× |
| Ohio | 56,616 | 1× |
| New Jersey | 56,291 | 1.2× |
| Virginia | 49,066 | 1.09× |
| Michigan | 47,229 | 0.98× |
| Arizona | 42,408 | 1.13× |
| Tennessee | 40,572 | 1.1× |
| Massachusetts | 38,328 | 1.06× |
| Indiana | 37,361 | 1.11× |
| Washington | 37,266 | 1.01× |
| Missouri | 34,081 | 1.15× |
| Maryland | 31,146 | 0.98× |
| Alabama | 30,712 | 1.19× |
| South Carolina | 30,405 | 1.1× |
| Minnesota | 28,291 | 1.07× |
| Kentucky | 27,498 | 1.19× |
| Wisconsin | 25,868 | 0.93× |
| Louisiana | 25,295 | 1.06× |
| Colorado | 23,384 | 0.8× |
| Oklahoma | 23,320 | 1.14× |
| Connecticut | 21,307 | 1.15× |
| Oregon | 19,034 | 0.9× |
| Nevada | 16,012 | 0.9× |
| Mississippi | 15,895 | 1.05× |
| Kansas | 15,563 | 1.07× |
| Arkansas | 15,560 | 1.02× |
| Utah | 15,072 | 0.91× |
| Iowa | 14,936 | 0.98× |
| Nebraska | 9,508 | 1.03× |
| Idaho | 8,892 | 0.96× |
| West Virginia | 8,823 | 1.03× |
| New Mexico | 6,860 | 0.74× |
| Hawaii | 6,549 | 0.83× |
| New Hampshire | 6,310 | 0.87× |
| Maine | 5,733 | 0.87× |
| Rhode Island | 5,460 | 0.93× |
| South Dakota | 4,410 | 1.04× |
| Delaware | 4,227 | 0.83× |
| North Dakota | 4,081 | 1.08× |
| Montana | 3,802 | 0.74× |
| Washington, District of Columbia | 3,704 | 0.67× |
| Alaska | 3,016 | 0.76× |
| Vermont | 2,277 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.12× | Business & Career |
| Cherish (group) | 14.79× | Music & Radio |
| Home equity | 2.57× | Home & Garden |
| headspace | 10.83× | Health |
| Pro-Ject | 4.7× | Music & Radio |
| Fairy godmother | 7.58× | Literature |
| Governor of Michigan | 6.42× | Politics & Society |
| Iron Man (film) | 3.93× | Movies & TV |
| Goop | 4.37× | Internet & Social Media |
| Kikar HaShabbat | 13.03× | News |
| Jingoism | 1.7× | Politics & Society |
| Pillow | 1.67× | Home & Garden |
| Mothercare | 2.49× | Kids & Family |
| Jesse Plemons | 2.3× | Movies & TV |
| Hardik Pandya | 9.9× | Sports |
| Janitor | 4× | Home & Garden |
| JDSU | 1.86× | Business & Career |
| Google Home | 3.81× | Technology & Electronics |
| Saving | 1.69× | Business & Career |
| Nebraska Cornhuskers football | 2.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.51 |
| Creativity | OPEN | 1.5 |
| Price Sensitivity | PREMIUM | 1.34 |
| Indulgence | JOY | 1.32 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.8% |
| Japan | 3.0% |
| United Kingdom | 2.9% |
See Preppy audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Preppy have in United States?
Preppy has an estimated audience of 1,843,418 people in United States, concentrated in California and Texas.
What is the gender split and age of Preppy fans?
77.2% of Preppy fans are female, 22.8% are male, with an average age of 42.6 years.
Which brands do Preppy fans like most?
Preppy fans show strongest brand affinity for Product design (4.12×), Cherish (group) (14.79×), and Home equity (2.57×) over the country average.
Where do Preppy fans live in United States?
Preppy fans in United States are most concentrated in California (reach 208,980), Texas (reach 208,063), and Florida (reach 145,161). These three regions account for the largest share of the active audience.
What other brands do Preppy fans also like?
Beyond Preppy itself, the audience over-indexes on Cherish (group) (14.79×), Home equity (2.57×), headspace (10.83×), and Pro-Ject (4.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Preppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.