Luke Kuechly Audience in United States

Luke Kuechly has an estimated audience of 1,093,839 people in United States. 42.6% are female, 57.4% are male, average age 37.8. Top regions: North Carolina, Texas, California. Top brand affinities: Dennis Rodman, Sean Payton, Brett Favre, Carolina Panthers, StubHub.

The average Luke Kuechly fan in United States is 37.8 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, California. Top brand affinities include Dennis Rodman, Sean Payton, Brett Favre, with strongest over-indexing on Dennis Rodman (141.5× the country average). Demographically, the Luke Kuechly audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Luke Kuechly fans

Demographic split for Luke Kuechly audience in United States
MetricValue
Female42.6%
Male57.4%
Average age37.8
Estimated audience size1,093,839

Audience persona

The typical Luke Kuechly fan in United States is more male, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Dennis Rodman.

Top regions in United States

Top regions ranked by reach for Luke Kuechly in United States
RegionReachAffinity
North Carolina132,9504.04×
Texas83,6360.89×
California82,9800.69×
Florida58,0320.78×
New York51,4720.84×
Pennsylvania44,4131.21×
Ohio43,5541.29×
South Carolina38,2592.32×
Georgia35,3171.05×
Illinois34,7140.95×
Virginia29,7311.12×
Massachusetts29,0971.35×
Michigan26,9250.94×
New Jersey26,7610.96×
Tennessee22,6581.03×
Maryland19,9491.06×
Indiana18,0870.91×
Missouri17,2210.98×
Washington16,4650.75×
Arizona16,3570.73×
Wisconsin15,7070.95×
Louisiana15,6181.11×
Alabama15,4361.01×
Colorado15,0440.87×
Minnesota14,7940.94×
Kentucky13,3430.97×
Oklahoma10,8800.9×
Connecticut10,0880.92×
Iowa9,6301.07×
Mississippi9,3441.04×
Kansas8,5911×
Oregon7,8300.62×
Arkansas7,5740.84×
Nevada7,4660.71×
Utah6,8090.7×
Nebraska5,9451.08×
West Virginia4,7600.93×
New Hampshire3,9100.91×
Idaho3,8160.7×
Hawaii3,6030.77×
Washington, District of Columbia3,5651.08×
Rhode Island3,3250.96×
New Mexico3,2410.59×
Maine2,8480.73×
Delaware2,8210.93×
Montana2,5830.85×
South Dakota2,3610.93×
North Dakota2,2861.02×
Alaska1,3010.56×
Wyoming1,2580.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Kuechly audience
BrandAffinityCategory
Dennis Rodman141.5×Sports
Sean Payton117.56×Sports
Brett Favre74.92×Sports
Carolina Panthers31.58×Sports
StubHub25.63×Travel & Leisure
Peter Thiel20×Business & Career
YES Network56.03×Movies & TV
Jeremy Allen White20×Movies & TV
Baker Mayfield20×Sports
Florida Gators22.03×Sports
Maite Perroni54.65×Movies & TV
Arabic coffee26.85×Food & Beverages
Kia Sportage27.75×Cars & Mobility
Melanie Lynskey20×Movies & TV
Emmy Rossum15.71×Movies & TV
Vera Farmiga20.01×Movies & TV
FanDuel10.87×Sports
Autism Awareness8.5×Health
aau basketball40.44×Sports
Hudl9.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Kuechly audience
TraitClusterScore
TravellingTHRILL1.15
PatriotismCONSERVATISM1.15
Community OrientationOPEN1.14
Risk AppetiteTHRILL1.14
Convenience OrientationPREMIUM1.07
IndulgenceJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Luke Kuechly
CountryShare
United States92.3%
United Kingdom2.1%
Germany1.6%

See Luke Kuechly audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Luke Kuechly have in United States?

Luke Kuechly has an estimated audience of 1,093,839 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Luke Kuechly fans?

42.6% of Luke Kuechly fans are female, 57.4% are male, with an average age of 37.8 years.

Which brands do Luke Kuechly fans like most?

Luke Kuechly fans show strongest brand affinity for Dennis Rodman (141.5×), Sean Payton (117.56×), and Brett Favre (74.92×) over the country average.

Where do Luke Kuechly fans live in United States?

Luke Kuechly fans in United States are most concentrated in North Carolina (reach 132,950), Texas (reach 83,636), and California (reach 82,980). These three regions account for the largest share of the active audience.

What other brands do Luke Kuechly fans also like?

Beyond Luke Kuechly itself, the audience over-indexes on Sean Payton (117.56×), Brett Favre (74.92×), Carolina Panthers (31.58×), and StubHub (25.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Kuechly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.