Rascasse Audience Intelligence

Luke Kuechly Audience in United States

A data profile of the people who buy, follow and care about Luke Kuechly in United States — modelled from more than twelve digital signal sources. Luke Kuechly has an estimated audience of 1,042,696 people in United States.

#373among American football in United States#5103among Person in United States#2116in Sports

The average Luke Kuechly fan in United States is 37.8 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Sean Payton, Dennis Rodman, Brett Favre, with strongest over-indexing on Sean Payton (560.39× the country average).

Demographically, the Luke Kuechly audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luke Kuechly fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luke Kuechly profile in United States.

Audience size
1M
in United States
Gender
42.6%♀
57.4% male
Age
37.8
average years
Country rank
#23029
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luke Kuechly fans

42.6% are female, 57.4% are male, average age 37.8.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Luke Kuechly audience in United States
MetricValue
Female42.6%
Male57.4%
Average age37.8
Estimated audience size1,042,696
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Luke Kuechly audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Luke Kuechly audience comes from United States.

Worldwide audience distribution share by country for Luke Kuechly
CountryShare
United States91.9%
United Kingdom2.2%
Germany1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luke Kuechly audience in United States is strongest.

Fig. 05

Top regions by affinity

Luke Kuechly fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K4.18×
02South Carolina~40K2.29×
03Ohio~50K1.37×
04Massachusetts~30K1.28×
05Virginia~30K1.12×
06Pennsylvania~40K1.11×
07Louisiana~20K1.08×
08Maryland~20K1.05×
09Mississippi~9K1.05×
10North Dakota~2K1.04×
11Iowa~9K1.03×
12Georgia~30K1.02×
13Tennessee~20K1.02×
14Kentucky~10K1.02×
15Nebraska~6K1.02×
16Washington, District of Columbia~3K1.02×
17Alabama~20K1.01×
18Rhode Island~3K0.99×
19West Virginia~5K0.97×
20Delaware~3K0.97×
21South Dakota~2K0.97×
22Kansas~8K0.96×
23New Hampshire~4K0.93×
24New Jersey~30K0.92×
25Missouri~20K0.91×
26Wisconsin~20K0.91×
27Connecticut~10K0.91×
28Indiana~20K0.89×
29Montana~3K0.89×
30Illinois~30K0.88×
31Arkansas~8K0.88×
32Minnesota~10K0.86×
33Michigan~20K0.85×
34Texas~80K0.84×
35Oklahoma~10K0.82×
36Alaska~2K0.82×
37New York~50K0.81×
38Colorado~10K0.80×
39Hawaii~4K0.80×
40Maine~3K0.80×
41Vermont~1K0.76×
42Florida~60K0.75×
43Washington~20K0.75×
44Idaho~4K0.75×
45Arizona~20K0.74×
46Nevada~7K0.70×
47California~80K0.66×
48Utah~6K0.66×
49New Mexico~4K0.65×
50Oregon~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Luke Kuechly, United States
0.62×1.00×4.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luke Kuechly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luke Kuechly audience
#·InterestCategoryAffinity×
01Sean PaytonSports560.39×
02Dennis RodmanSports228.27×
03Brett FavreSports120.10×
04Vera FarmigaMovies & TV73.47×
05Maite PerroniMovies & TV64.56×
06Skip BaylessMovies & TV63.50×
07YES NetworkMovies & TV60.45×
08Emmy RossumMovies & TV52.18×
09Arabic coffeeFood & Beverages51.35×
10StubHubTravel & Leisure36.42×
11Jrue HolidaySports28.33×
12Florida GatorsSports26.54×
13Brooks BrothersFashion & Accessoires25.79×
14HudlSports25.54×
15Carolina PanthersSports23.19×
16Pro Football Hall of FameSports22.15×
17Peter ThielBusiness & Career20.00×
18Jeremy Allen WhiteMovies & TV20.00×
19Baker MayfieldSports20.00×
20Giannis AntetokounmpoSports8.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luke Kuechly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luke Kuechly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Career OrientationPOWER1.29×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luke Kuechly audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luke Kuechly have in United States?

Luke Kuechly has an estimated audience of 1,042,696 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Luke Kuechly fans?

42.6% of Luke Kuechly fans are female, 57.4% are male, with an average age of 37.8 years.

03

Which brands do Luke Kuechly fans like most?

Luke Kuechly fans show strongest brand affinity for Sean Payton (560.39×), Dennis Rodman (228.27×), and Brett Favre (120.1×) over the country average.

04

Where do Luke Kuechly fans live in United States?

Luke Kuechly fans in United States are most concentrated in North Carolina (reach ~100K), California (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Luke Kuechly fans also like?

Beyond Luke Kuechly itself, the audience over-indexes on Dennis Rodman (228.27×), Brett Favre (120.1×), StubHub (36.42×), and Vera Farmiga (73.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Luke Kuechly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Kuechly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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