Casual Look Audience in United States

Casual Look logo

Casual Look has an estimated audience of 1,692,330 people in United States. 74.9% are female, 25.1% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Google News, Indeed.com, Google Maps, Autism Awareness, Diabetes mellitus awareness.

The average Casual Look fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Indeed.com, Google Maps, with strongest over-indexing on Google News (19.12× the country average). Demographically, the Casual Look audience skews more female with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Casual Look fans

Demographic split for Casual Look audience in United States
MetricValue
Female74.9%
Male25.1%
Average age40.0
Estimated audience size1,692,330

Audience persona

The typical Casual Look fan in United States is more female, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Casual Look in United States
RegionReachAffinity
California153,1550.82×
Texas88,0270.61×
Florida82,7110.72×
New York75,9110.8×
Illinois41,9840.74×
Georgia40,2480.77×
New Jersey28,4420.66×
North Carolina27,0510.53×
Pennsylvania24,5130.43×
Virginia21,4910.52×
Ohio21,3290.41×
Michigan20,1150.45×
Maryland19,3470.66×
Arizona19,2680.56×
Mississippi19,0711.37×
Kentucky17,6650.83×
Alabama17,0990.72×
Louisiana16,9570.78×
Arkansas16,9421.22×
Massachusetts16,7100.5×
Oklahoma16,5690.88×
Tennessee16,2900.48×
South Carolina16,1740.64×
West Virginia15,7442×
Missouri15,2610.56×
Indiana14,5460.47×
Kansas14,5421.09×
Idaho14,5391.71×
Wisconsin14,4500.57×
Washington14,3930.42×
Hawaii13,8891.91×
Iowa13,8060.99×
Montana13,6962.92×
New Hampshire12,9731.95×
Nebraska12,7031.5×
Connecticut12,6840.75×
New Mexico12,6371.49×
Nevada12,5960.77×
Rhode Island12,5272.33×
Maine12,5192.07×
Colorado12,4390.47×
Oregon12,4350.64×
Utah12,3610.82×
Minnesota11,9180.49×
Delaware11,2182.4×
Washington, District of Columbia8,1001.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casual Look audience
BrandAffinityCategory
Google News19.12×News
Indeed.com11.32×Business & Career
Google Maps8.49×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One7.35×Business & Career
Pretty Woman28.96×Movies & TV
Jollibee17.19×Food & Beverages
Kendra Scott16.31×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car7.57×Cars & Mobility
Leather jacket24.86×Fashion & Accessoires
Anna Kendrick16.16×Movies & TV
Apple Store8.88×Shopping
Idris Elba14.75×Movies & TV
Circle K7.78×Shopping
Hair Cuttery18.11×Beauty & Wellness
Income tax13.19×Business & Career
Jessica Simpson15.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casual Look audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.47
Design AffinityPREMIUM2.03
Luxury OrientationPREMIUM1.78
Family OrientationCONSERVATISM1.68
Price SensitivityPREMIUM1.66
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Casual Look
CountryShare
United States11.1%
Italy7.6%
Brazil7.3%

See Casual Look audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Casual Look have in United States?

Casual Look has an estimated audience of 1,692,330 people in United States, concentrated in California and Texas.

What is the gender split and age of Casual Look fans?

74.9% of Casual Look fans are female, 25.1% are male, with an average age of 40.0 years.

Which brands do Casual Look fans like most?

Casual Look fans show strongest brand affinity for Google News (19.12×), Indeed.com (11.32×), and Google Maps (8.49×) over the country average.

Where do Casual Look fans live in United States?

Casual Look fans in United States are most concentrated in California (reach 153,155), Texas (reach 88,027), and Florida (reach 82,711). These three regions account for the largest share of the active audience.

What other brands do Casual Look fans also like?

Beyond Casual Look itself, the audience over-indexes on Indeed.com (11.32×), Google Maps (8.49×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casual Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.