Casual Look Audience in United States

Casual Look logo

Casual Look has an estimated audience of 1,692,330 people in United States. 74.9% are female, 25.1% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Product design, Fairy godmother, Governor of Michigan, Goop.

The average Casual Look fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Product design, Fairy godmother, with strongest over-indexing on Historic site (10.44× the country average). Demographically, the Casual Look audience skews more female with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Casual Look fans

Demographic split for Casual Look audience in United States
MetricValue
Female74.9%
Male25.1%
Average age40.0
Estimated audience size1,692,330

Audience persona

The typical Casual Look fan in United States is more female, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Casual Look in United States
RegionReachAffinity
California153,1550.82×
Texas88,0270.61×
Florida82,7110.72×
New York75,9110.8×
Illinois41,9840.74×
Georgia40,2480.77×
New Jersey28,4420.66×
North Carolina27,0510.53×
Pennsylvania24,5130.43×
Virginia21,4910.52×
Ohio21,3290.41×
Michigan20,1150.45×
Maryland19,3470.66×
Arizona19,2680.56×
Mississippi19,0711.37×
Kentucky17,6650.83×
Alabama17,0990.72×
Louisiana16,9570.78×
Arkansas16,9421.22×
Massachusetts16,7100.5×
Oklahoma16,5690.88×
Tennessee16,2900.48×
South Carolina16,1740.64×
West Virginia15,7442×
Missouri15,2610.56×
Indiana14,5460.47×
Kansas14,5421.09×
Idaho14,5391.71×
Wisconsin14,4500.57×
Washington14,3930.42×
Hawaii13,8891.91×
Iowa13,8060.99×
Montana13,6962.92×
New Hampshire12,9731.95×
Nebraska12,7031.5×
Connecticut12,6840.75×
New Mexico12,6371.49×
Nevada12,5960.77×
Rhode Island12,5272.33×
Maine12,5192.07×
Colorado12,4390.47×
Oregon12,4350.64×
Utah12,3610.82×
Minnesota11,9180.49×
Delaware11,2182.4×
Washington, District of Columbia8,1001.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casual Look audience
BrandAffinityCategory
Historic site10.44×Arts & Culture
Product design4.2×Business & Career
Fairy godmother12.98×Literature
Governor of Michigan9.68×Politics & Society
Goop6.88×Internet & Social Media
JDM Cars9.43×Cars & Mobility
Jumia20×Fashion & Accessoires
Cherish (group)12.27×Music & Radio
Hardik Pandya16.5×Sports
Harlow12.23×Travel & Leisure
Mothercare3.2×Kids & Family
Urban horticulture3.43×Home & Garden
Penn & Teller7.94×Movies & TV
Home equity1.86×Home & Garden
Kevin Murphy (screenwriter)13.62×Movies & TV
Vocal harmony3.94×Music & Radio
UK garage4.71×Music & Radio
headspace7.99×Health
Mathcore6.85×Music & Radio
Electrolyte4.02×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casual Look audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.47
Design AffinityPREMIUM2.03
Luxury OrientationPREMIUM1.78
Family OrientationCONSERVATISM1.68
Price SensitivityPREMIUM1.66
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Casual Look
CountryShare
United States11.1%
Italy7.6%
Brazil7.3%

See Casual Look audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Casual Look have in United States?

Casual Look has an estimated audience of 1,692,330 people in United States, concentrated in California and Texas.

What is the gender split and age of Casual Look fans?

74.9% of Casual Look fans are female, 25.1% are male, with an average age of 40.0 years.

Which brands do Casual Look fans like most?

Casual Look fans show strongest brand affinity for Historic site (10.44×), Product design (4.2×), and Fairy godmother (12.98×) over the country average.

Where do Casual Look fans live in United States?

Casual Look fans in United States are most concentrated in California (reach 153,155), Texas (reach 88,027), and Florida (reach 82,711). These three regions account for the largest share of the active audience.

What other brands do Casual Look fans also like?

Beyond Casual Look itself, the audience over-indexes on Product design (4.2×), Fairy godmother (12.98×), Governor of Michigan (9.68×), and Goop (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casual Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.