Rascasse Audience Intelligence

Casual Look Audience in United States

A data profile of the people who buy, follow and care about Casual Look in United States — modelled from more than twelve digital signal sources. Casual Look has an estimated audience of 1,692,330 people in United States.

#6880among Topic in United States#715in Fashion & Accessoires

The average Casual Look fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Leather jacket, Impulse purchase, with strongest over-indexing on QVC (7.98× the country average).

Demographically, the Casual Look audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casual Look fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casual Look profile in United States.

Audience size
1.7M
in United States
Gender
74.9%♀
25.1% male
Age
40.0
average years
Country rank
#16208
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casual Look fans

74.9% are female, 25.1% are male, average age 40.0.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Casual Look audience in United States
MetricValue
Female74.9%
Male25.1%
Average age40.0
Estimated audience size1,692,330
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Casual Look audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Casual Look audience comes from United States.

Worldwide audience distribution share by country for Casual Look
CountryShare
United States11.1%
Italy7.6%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casual Look audience in United States is strongest.

Fig. 05

Top regions by affinity

Casual Look fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K1.21×
02Delaware~6K1.20×
03Rhode Island~6K1.19×
04West Virginia~9K1.18×
05Maine~7K1.16×
06Hawaii~8K1.15×
07New Hampshire~7K1.11×
08Mississippi~20K1.10×
09New Mexico~9K1.10×
10Idaho~9K1.09×
11Washington, District of Columbia~6K1.09×
12Nebraska~9K1.07×
13South Dakota~4K1.07×
14Vermont~3K1.06×
15Arkansas~10K1.04×
16Kansas~10K1.04×
17Alaska~4K1.01×
18North Dakota~4K1.01×
19Oklahoma~20K1.00×
20Iowa~10K1.00×
21Louisiana~20K0.98×
22Connecticut~20K0.98×
23Alabama~20K0.97×
24Kentucky~20K0.97×
25Nevada~20K0.97×
26Utah~10K0.97×
27South Carolina~20K0.94×
28Oregon~20K0.94×
29Missouri~20K0.92×
30Wisconsin~20K0.92×
31Indiana~30K0.91×
32Maryland~30K0.91×
33Minnesota~20K0.91×
34Georgia~50K0.90×
35Tennessee~30K0.90×
36Colorado~20K0.90×
37New Jersey~40K0.89×
38Arizona~30K0.89×
39Washington~30K0.88×
40Massachusetts~30K0.88×
41Illinois~50K0.86×
42North Carolina~40K0.86×
43Michigan~40K0.86×
44Virginia~40K0.86×
45Ohio~40K0.85×
46New York~80K0.84×
47Pennsylvania~50K0.84×
48California~200K0.81×
49Florida~90K0.81×
50Texas~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Casual Look, United States
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casual Look audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casual Look audience
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics41.93×
02Impulse purchaseShopping25.45×
03Leather jacketFashion & Accessoires22.45×
04WindbreakerFashion & Accessoires19.31×
05International educationBusiness & Career9.70×
06QVCMovies & TV7.98×
07Teyana TaylorMovies & TV6.63×
08Formal wearFashion & Accessoires5.63×
09Discount storesShopping4.54×
10First class travelTravel & Leisure4.03×
11FedExBusiness & Career3.89×
12Ariana GrandeMusic & Radio3.57×
13Shopping mallsShopping3.13×
14Mortgage loansBusiness & Career2.95×
15Planet FitnessSports2.78×
16PinterestInternet & Social Media2.58×
17Nordstrom rackFashion & Accessoires2.58×
18MarshallsFashion & Accessoires2.40×
19AirbnbTravel & Leisure2.18×
20FurnitureHome & Garden1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casual Look audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casual Look audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.79×
Price SensitivityPREMIUM2.79×
Luxury OrientationPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casual Look audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casual Look have in United States?

Casual Look has an estimated audience of 1,692,330 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Casual Look fans?

74.9% of Casual Look fans are female, 25.1% are male, with an average age of 40.0 years.

03

Which brands do Casual Look fans like most?

Casual Look fans show strongest brand affinity for QVC (7.98×), Leather jacket (22.45×), and Impulse purchase (25.45×) over the country average.

04

Where do Casual Look fans live in United States?

Casual Look fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Casual Look fans also like?

Beyond Casual Look itself, the audience over-indexes on Leather jacket (22.45×), Impulse purchase (25.45×), Discount stores (4.54×), and OPPO (41.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Casual Look audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casual Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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