Casual Look Audience in Germany
Casual Look has an estimated audience of 652,058 people in Germany. 67.9% are female, 32.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Mülheim, Gil Ofarim, Dog breed, Rossmann, Home Office.
The average Casual Look fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Mülheim, Gil Ofarim, Dog breed, with strongest over-indexing on Mülheim (15.48× the country average). Demographically, the Casual Look audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Casual Look fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 39.7 |
| Estimated audience size | 652,058 |
Audience persona
The typical Casual Look fan in Germany is more female, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Mülheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,456 | 1.12× |
| Baden-Württemberg | 105,535 | 1.19× |
| Bayern | 104,579 | 1× |
| Niedersachsen | 69,471 | 1.1× |
| Hessen | 60,304 | 1.21× |
| Rheinland-Pfalz | 34,008 | 1.04× |
| Berlin | 27,855 | 0.96× |
| Schleswig-Holstein | 27,217 | 1.16× |
| Sachsen | 27,166 | 0.85× |
| Hamburg | 18,852 | 1.28× |
| Brandenburg | 17,823 | 0.88× |
| Thüringen | 16,200 | 0.98× |
| Mecklenburg-Vorpommern | 10,507 | 0.84× |
| Sachsen-Anhalt | 9,032 | 0.53× |
| Saarland | 6,623 | 0.83× |
| Bremen | 5,750 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mülheim | 15.48× | Travel & Leisure |
| Gil Ofarim | 4.91× | Music & Radio |
| Dog breed | 2.53× | Pets & Animals |
| Rossmann | 1.96× | Shopping |
| Home Office | 2.38× | Business & Career |
| Progressive rock | 2.99× | Music & Radio |
| Combat sport | 2.18× | Sports |
| Artistic inspiration | 1.95× | Arts & Culture |
| Motion Picture Association of America | 12.43× | Movies & TV |
| Time (magazine) | 2.87× | News |
| Škoda Kodiaq | 2.22× | Cars & Mobility |
| Racing | 1.68× | Cars & Mobility |
| Home Delivery | 2.44× | Food & Beverages |
| Höxter | 8.11× | Travel & Leisure |
| Rita of Cascia | 12.14× | Politics & Society |
| Winemaking | 3.66× | Food & Beverages |
| Nurse education | 1.88× | Kids & Family |
| The Hunt (2012 film) | 3.37× | Movies & TV |
| Song Jae-rim | 10.09× | Movies & TV |
| HODINKEE | 7.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.54 |
| Sports Activity | POWER | 1.4 |
| Price Sensitivity | PREMIUM | 1.34 |
| Travelling | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.1% |
| Italy | 7.6% |
| Brazil | 7.3% |
See Casual Look audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Casual Look have in Germany?
Casual Look has an estimated audience of 652,058 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Casual Look fans?
67.9% of Casual Look fans are female, 32.1% are male, with an average age of 39.7 years.
Which brands do Casual Look fans like most?
Casual Look fans show strongest brand affinity for Mülheim (15.48×), Gil Ofarim (4.91×), and Dog breed (2.53×) over the country average.
Where do Casual Look fans live in Germany?
Casual Look fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,456), Baden-Württemberg (reach 105,535), and Bayern (reach 104,579). These three regions account for the largest share of the active audience.
What other brands do Casual Look fans also like?
Beyond Casual Look itself, the audience over-indexes on Gil Ofarim (4.91×), Dog breed (2.53×), Rossmann (1.96×), and Home Office (2.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Casual Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.