Rascasse Audience Intelligence

Casual Look Audience in Germany

A data profile of the people who buy, follow and care about Casual Look in Germany — modelled from more than twelve digital signal sources. Casual Look has an estimated audience of 652,058 people in Germany.

#4027among Topic in Germany#478in Fashion & Accessoires

The average Casual Look fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Catherine O'Hara, The Nutcracker, Leather jacket, with strongest over-indexing on Catherine O'Hara (51.79× the country average).

Demographically, the Casual Look audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Casual Look fan in Germany is more female, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Catherine O'Hara.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casual Look profile in Germany.

Audience size
652K
in Germany
Gender
67.9%♀
32.1% male
Age
39.7
average years
Country rank
#9409
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casual Look fans

67.9% are female, 32.1% are male, average age 39.7.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Casual Look audience in Germany
MetricValue
Female67.9%
Male32.1%
Average age39.7
Estimated audience size652,058
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Casual Look audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Casual Look audience comes from Germany.

Worldwide audience distribution share by country for Casual Look
CountryShare
United States11.1%
Italy7.6%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casual Look audience in Germany is strongest.

Fig. 05

Top regions by affinity

Casual Look fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.17×
02Baden-Württemberg~100K1.10×
03Hessen~50K1.10×
04Niedersachsen~70K1.08×
05Schleswig-Holstein~30K1.08×
06Nordrhein-Westfalen~200K1.07×
07Bremen~6K1.03×
08Rheinland-Pfalz~30K1.00×
09Thüringen~20K1.00×
10Mecklenburg-Vorpommern~10K0.97×
11Saarland~8K0.97×
12Bayern~100K0.96×
13Brandenburg~20K0.95×
14Sachsen~30K0.92×
15Berlin~30K0.92×
16Sachsen-Anhalt~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Casual Look, Germany
0.90×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casual Look audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casual Look audience
#·InterestCategoryAffinity×
01Catherine O'HaraMovies & TV51.79×
02Leather jacketFashion & Accessoires49.65×
03The NutcrackerMusic & Radio36.01×
04WindbreakerFashion & Accessoires20.97×
05Anne HathawayMovies & TV15.81×
06Ubuntu (operating system)Technology & Electronics15.55×
07James HetfieldMusic & Radio14.01×
08Hurricane FestivalMusic & Radio13.35×
09Elle FanningMovies & TV11.64×
10Slim-fit pantsFashion & Accessoires8.38×
11Allegro (auction website)Shopping7.86×
12PandoraFashion & Accessoires7.24×
13Wacken Open AirMusic & Radio7.05×
14Disney PrincessKids & Family6.85×
15Walt Disney WorldTravel & Leisure6.06×
16IntimissimiFashion & Accessoires5.81×
17DisneylandTravel & Leisure4.05×
18Android (operating system)Technology & Electronics2.41×
19DeichmannShopping2.21×
20Harry PotterMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casual Look audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casual Look audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.72×
IndividualismJOY1.58×
ExtroversionTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casual Look audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casual Look have in Germany?

Casual Look has an estimated audience of 652,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Casual Look fans?

67.9% of Casual Look fans are female, 32.1% are male, with an average age of 39.7 years.

03

Which brands do Casual Look fans like most?

Casual Look fans show strongest brand affinity for Catherine O'Hara (51.79×), The Nutcracker (36.01×), and Leather jacket (49.65×) over the country average.

04

Where do Casual Look fans live in Germany?

Casual Look fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Casual Look fans also like?

Beyond Casual Look itself, the audience over-indexes on The Nutcracker (36.01×), Leather jacket (49.65×), Anne Hathaway (15.81×), and Elle Fanning (11.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Casual Look audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Casual Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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