Leather jacket Audience in Germany
Leather jacket has an estimated audience of 357,441 people in Germany. 70.7% are female, 29.3% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Casual Look, Slipper, Little black dress, Flip-flops, Jacket.
The average Leather jacket fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Casual Look, Slipper, Little black dress, with strongest over-indexing on Casual Look (49.65× the country average). Demographically, the Leather jacket audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Leather jacket fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 33.8 |
| Estimated audience size | 357,441 |
Audience persona
The typical Leather jacket fan in Germany is more female, around 33.8 years old, with strong Community Orientation tendencies and a notable affinity for Casual Look.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,619 | 1.25× |
| Bayern | 58,232 | 1.01× |
| Baden-Württemberg | 56,309 | 1.15× |
| Niedersachsen | 36,316 | 1.05× |
| Hessen | 28,411 | 1.04× |
| Berlin | 18,135 | 1.13× |
| Rheinland-Pfalz | 18,084 | 1.01× |
| Sachsen | 13,675 | 0.78× |
| Schleswig-Holstein | 12,381 | 0.96× |
| Hamburg | 10,668 | 1.32× |
| Brandenburg | 9,829 | 0.89× |
| Sachsen-Anhalt | 7,911 | 0.85× |
| Thüringen | 7,400 | 0.81× |
| Mecklenburg-Vorpommern | 5,285 | 0.77× |
| Saarland | 3,717 | 0.85× |
| Bremen | 3,394 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Casual Look | 49.65× | Fashion & Accessoires |
| Slipper | 22.78× | Fashion & Accessoires |
| Little black dress | 14.77× | Fashion & Accessoires |
| Flip-flops | 13.77× | Fashion & Accessoires |
| Jacket | 7.22× | Fashion & Accessoires |
| Bag | 8.23× | Fashion & Accessoires |
| Cashmere wool | 9.8× | Fashion & Accessoires |
| Gown | 6.19× | Fashion & Accessoires |
| Outerwear | 7.45× | Fashion & Accessoires |
| Men's clothing | 3.47× | Fashion & Accessoires |
| Polo | 11.06× | Sports |
| Cardigan (sweater) | 7.17× | Fashion & Accessoires |
| Employment agency | 4.8× | Business & Career |
| Menswear | 8.44× | Fashion & Accessoires |
| Panties | 5.42× | Fashion & Accessoires |
| Slim-fit pants | 9× | Fashion & Accessoires |
| Hair conditioner | 4.86× | Beauty & Wellness |
| Suit (clothing) | 5.63× | Fashion & Accessoires |
| Shorts | 4.31× | Fashion & Accessoires |
| Coat (clothing) | 4.51× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.11 |
| Early Adopter Mentality | POWER | 1.67 |
| Quality Awareness | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.42 |
| LGBTQ+ Identity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 7.3% |
| United Kingdom | 4.7% |
See Leather jacket audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Leather jacket have in Germany?
Leather jacket has an estimated audience of 357,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leather jacket fans?
70.7% of Leather jacket fans are female, 29.3% are male, with an average age of 33.8 years.
Which brands do Leather jacket fans like most?
Leather jacket fans show strongest brand affinity for Casual Look (49.65×), Slipper (22.78×), and Little black dress (14.77×) over the country average.
Where do Leather jacket fans live in Germany?
Leather jacket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,619), Bayern (reach 58,232), and Baden-Württemberg (reach 56,309). These three regions account for the largest share of the active audience.
What other brands do Leather jacket fans also like?
Beyond Leather jacket itself, the audience over-indexes on Slipper (22.78×), Little black dress (14.77×), Flip-flops (13.77×), and Jacket (7.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leather jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.