Rascasse Audience Intelligence

Leather jacket Audience in Germany

A data profile of the people who buy, follow and care about Leather jacket in Germany — modelled from more than twelve digital signal sources. Leather jacket has an estimated audience of 357,441 people in Germany.

#5617among Topic in Germany#721in Fashion & Accessoires

The average Leather jacket fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Casual Look, Slipper, Little black dress, with strongest over-indexing on Casual Look (49.65× the country average).

Demographically, the Leather jacket audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leather jacket fan in Germany is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Casual Look.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leather jacket profile in Germany.

Audience size
357K
in Germany
Gender
70.7%♀
29.3% male
Age
33.8
average years
Country rank
#15277
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leather jacket fans

70.7% are female, 29.3% are male, average age 33.8.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Leather jacket audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age33.8
Estimated audience size357,441
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Leather jacket audience in Germany
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4918%
50+10%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Leather jacket audience comes from Germany.

Worldwide audience distribution share by country for Leather jacket
CountryShare
United States16.0%
Japan7.2%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leather jacket audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leather jacket fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.28×
02Berlin~20K1.25×
03Nordrhein-Westfalen~90K1.21×
04Baden-Württemberg~50K1.12×
05Bremen~3K1.12×
06Niedersachsen~40K1.04×
07Hessen~30K1.04×
08Bayern~60K1.01×
09Rheinland-Pfalz~20K0.99×
10Schleswig-Holstein~10K0.94×
11Brandenburg~10K0.89×
12Thüringen~8K0.88×
13Saarland~4K0.88×
14Sachsen-Anhalt~8K0.86×
15Sachsen~10K0.81×
16Mecklenburg-Vorpommern~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Leather jacket, Germany
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leather jacket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leather jacket audience
#·InterestCategoryAffinity×
01Casual LookFashion & Accessoires49.65×
02SlipperFashion & Accessoires22.78×
03Little black dressFashion & Accessoires14.77×
04Flip-flopsFashion & Accessoires13.77×
05PoloSports11.06×
06Cashmere woolFashion & Accessoires9.80×
07Slim-fit pantsFashion & Accessoires9.00×
08MenswearFashion & Accessoires8.44×
09BagFashion & Accessoires8.23×
10OuterwearFashion & Accessoires7.45×
11JacketFashion & Accessoires7.22×
12Cardigan (sweater)Fashion & Accessoires7.17×
13GownFashion & Accessoires6.19×
14Suit (clothing)Fashion & Accessoires5.63×
15PantiesFashion & Accessoires5.42×
16Hair conditionerBeauty & Wellness4.86×
17Employment agencyBusiness & Career4.80×
18Coat (clothing)Fashion & Accessoires4.51×
19ShortsFashion & Accessoires4.31×
20Men's clothingFashion & Accessoires3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leather jacket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leather jacket audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.75×
Design AffinityPREMIUM1.64×
CreativityOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leather jacket audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
PatriotismCONSERVATISM0.90×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leather jacket have in Germany?

Leather jacket has an estimated audience of 357,441 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leather jacket fans?

70.7% of Leather jacket fans are female, 29.3% are male, with an average age of 33.8 years.

03

Which brands do Leather jacket fans like most?

Leather jacket fans show strongest brand affinity for Casual Look (49.65×), Slipper (22.78×), and Little black dress (14.77×) over the country average.

04

Where do Leather jacket fans live in Germany?

Leather jacket fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Leather jacket fans also like?

Beyond Leather jacket itself, the audience over-indexes on Slipper (22.78×), Little black dress (14.77×), Flip-flops (13.77×), and Jacket (7.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Leather jacket audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leather jacket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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