Slipper Audience in Germany
Slipper has an estimated audience of 772,120 people in Germany. 78.6% are female, 21.4% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deichmann, Slip-on shoe, Leather jacket, Real property, Ernsting's family.
The average Slipper fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deichmann, Slip-on shoe, Leather jacket, with strongest over-indexing on Deichmann (9.18× the country average). Demographically, the Slipper audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Slipper fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 43.5 |
| Estimated audience size | 772,120 |
Audience persona
The typical Slipper fan in Germany is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,393 | 1.14× |
| Bayern | 134,791 | 1.09× |
| Baden-Württemberg | 113,565 | 1.08× |
| Hessen | 75,420 | 1.28× |
| Niedersachsen | 71,130 | 0.95× |
| Berlin | 51,826 | 1.5× |
| Rheinland-Pfalz | 37,780 | 0.98× |
| Sachsen | 33,265 | 0.88× |
| Schleswig-Holstein | 24,667 | 0.89× |
| Hamburg | 23,161 | 1.33× |
| Brandenburg | 21,278 | 0.89× |
| Thüringen | 15,238 | 0.77× |
| Sachsen-Anhalt | 14,619 | 0.73× |
| Mecklenburg-Vorpommern | 11,492 | 0.78× |
| Saarland | 7,227 | 0.76× |
| Bremen | 6,287 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 9.18× | Shopping |
| Slip-on shoe | 17.2× | Fashion & Accessoires |
| Leather jacket | 25.83× | Fashion & Accessoires |
| Real property | 7.36× | Home & Garden |
| Ernsting's family | 5.62× | Shopping |
| The Timberland Company | 10.39× | Fashion & Accessoires |
| H&M | 3× | Shopping |
| ICloud | 6.08× | Technology & Electronics |
| Geox | 13.2× | Fashion & Accessoires |
| C&A | 3.67× | Shopping |
| Gute Zeiten, schlechte Zeiten | 3.74× | Movies & TV |
| Rosamund Pike | 13.5× | Movies & TV |
| Western Union | 4.62× | Business & Career |
| Golden Goose | 12.81× | Fashion & Accessoires |
| Sewing | 3.94× | Home & Garden |
| Spiegel Online | 2.31× | News |
| Livemusic | 3.45× | Music & Radio |
| Blanket | 6.66× | Home & Garden |
| Rossmann | 2.56× | Shopping |
| Leggings | 4.46× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.74 |
| Creativity | OPEN | 1.68 |
| Pet Ownership | JOY | 1.5 |
| DIY Mentality | THRILL | 1.48 |
| Community Orientation | OPEN | 1.39 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| United Kingdom | 5.8% |
| Taiwan | 3.7% |
See Slipper audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slipper have in Germany?
Slipper has an estimated audience of 772,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slipper fans?
78.6% of Slipper fans are female, 21.4% are male, with an average age of 43.5 years.
Which brands do Slipper fans like most?
Slipper fans show strongest brand affinity for Deichmann (9.18×), Slip-on shoe (17.2×), and Leather jacket (25.83×) over the country average.
Where do Slipper fans live in Germany?
Slipper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,393), Bayern (reach 134,791), and Baden-Württemberg (reach 113,565). These three regions account for the largest share of the active audience.
What other brands do Slipper fans also like?
Beyond Slipper itself, the audience over-indexes on Slip-on shoe (17.2×), Leather jacket (25.83×), Real property (7.36×), and Ernsting's family (5.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.