Slipper Audience in Germany
Slipper has an estimated audience of 772,120 people in Germany. 78.6% are female, 21.4% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Emil Nolde, Škoda Kodiaq, Saving.
The average Slipper fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Emil Nolde, with strongest over-indexing on Home Office (3.74× the country average). Demographically, the Slipper audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Slipper fans
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 43.5 |
| Estimated audience size | 772,120 |
Audience persona
The typical Slipper fan in Germany is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,393 | 1.14× |
| Bayern | 134,791 | 1.09× |
| Baden-Württemberg | 113,565 | 1.08× |
| Hessen | 75,420 | 1.28× |
| Niedersachsen | 71,130 | 0.95× |
| Berlin | 51,826 | 1.5× |
| Rheinland-Pfalz | 37,780 | 0.98× |
| Sachsen | 33,265 | 0.88× |
| Schleswig-Holstein | 24,667 | 0.89× |
| Hamburg | 23,161 | 1.33× |
| Brandenburg | 21,278 | 0.89× |
| Thüringen | 15,238 | 0.77× |
| Sachsen-Anhalt | 14,619 | 0.73× |
| Mecklenburg-Vorpommern | 11,492 | 0.78× |
| Saarland | 7,227 | 0.76× |
| Bremen | 6,287 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.74× | Business & Career |
| Rossmann | 2.25× | Shopping |
| Emil Nolde | 14.03× | Arts & Culture |
| Škoda Kodiaq | 3.47× | Cars & Mobility |
| Saving | 1.97× | Business & Career |
| Food allergy | 9.18× | Health |
| Erkrath | 10.39× | Travel & Leisure |
| Stamp collecting | 6.73× | Home & Garden |
| Stradivarius | 1.9× | Shopping |
| The Hunt (2012 film) | 4.86× | Movies & TV |
| Preacher (comics) | 6.57× | Literature |
| Mothercare | 1.88× | Kids & Family |
| Time (magazine) | 1.7× | News |
| Isometric exercise | 6.81× | Sports |
| Cachorro | 2.71× | Pets & Animals |
| Corfu (regional unit) | 2.38× | Travel & Leisure |
| Ipekyol | 2.86× | Shopping |
| Philippe Jaroussky | 11.02× | Music & Radio |
| Headhunters (film) | 3.11× | Movies & TV |
| Bank account | 1.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.74 |
| Creativity | OPEN | 1.68 |
| Pet Ownership | JOY | 1.5 |
| DIY Mentality | THRILL | 1.48 |
| Community Orientation | OPEN | 1.39 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| United Kingdom | 5.8% |
| Taiwan | 3.7% |
See Slipper audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Slipper have in Germany?
Slipper has an estimated audience of 772,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Slipper fans?
78.6% of Slipper fans are female, 21.4% are male, with an average age of 43.5 years.
Which brands do Slipper fans like most?
Slipper fans show strongest brand affinity for Home Office (3.74×), Rossmann (2.25×), and Emil Nolde (14.03×) over the country average.
Where do Slipper fans live in Germany?
Slipper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,393), Bayern (reach 134,791), and Baden-Württemberg (reach 113,565). These three regions account for the largest share of the active audience.
What other brands do Slipper fans also like?
Beyond Slipper itself, the audience over-indexes on Rossmann (2.25×), Emil Nolde (14.03×), Škoda Kodiaq (3.47×), and Saving (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.