Moccasin Audience in Germany
Moccasin has an estimated audience of 263,139 people in Germany. 65.2% are female, 34.8% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Birkenstock, Slip-on shoe, Woolworths, Heel (shoe), Dr. Martens.
The average Moccasin fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Birkenstock, Slip-on shoe, Woolworths, with strongest over-indexing on Birkenstock (20× the country average). Demographically, the Moccasin audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Moccasin fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 37.9 |
| Estimated audience size | 263,139 |
Audience persona
The typical Moccasin fan in Germany is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Birkenstock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,137 | 1.15× |
| Bayern | 50,503 | 1.19× |
| Baden-Württemberg | 44,590 | 1.24× |
| Hessen | 26,263 | 1.31× |
| Niedersachsen | 25,658 | 1× |
| Berlin | 18,172 | 1.54× |
| Rheinland-Pfalz | 13,990 | 1.06× |
| Sachsen | 9,755 | 0.76× |
| Hamburg | 8,607 | 1.45× |
| Schleswig-Holstein | 8,259 | 0.87× |
| Brandenburg | 6,098 | 0.75× |
| Sachsen-Anhalt | 4,320 | 0.63× |
| Thüringen | 4,167 | 0.62× |
| Mecklenburg-Vorpommern | 3,341 | 0.66× |
| Saarland | 2,540 | 0.79× |
| Bremen | 2,173 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birkenstock | 20× | Fashion & Accessoires |
| Slip-on shoe | 36.8× | Fashion & Accessoires |
| Woolworths | 10.07× | Shopping |
| Heel (shoe) | 66.86× | Fashion & Accessoires |
| Dr. Martens | 18.21× | Fashion & Accessoires |
| OLX | 18.5× | Shopping |
| Ugg boots | 20× | Fashion & Accessoires |
| The Timberland Company | 18.32× | Fashion & Accessoires |
| Flip-flops | 17.5× | Fashion & Accessoires |
| Nine West | 51.16× | Fashion & Accessoires |
| Steve Madden | 20× | Fashion & Accessoires |
| Slipper | 20× | Fashion & Accessoires |
| Geox | 20× | Fashion & Accessoires |
| Rieker Shoes | 20× | Fashion & Accessoires |
| Le Coq Sportif | 53.3× | Fashion & Accessoires |
| Netto Marken-Discount | 3.91× | Shopping |
| Superga (brand) | 42.15× | Fashion & Accessoires |
| Hush Puppies | 53.29× | Fashion & Accessoires |
| Reiss (brand) | 20× | Fashion & Accessoires |
| Sonnenklar.TV | 8.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.78 |
| DIY Mentality | THRILL | 1.44 |
| Pet Ownership | JOY | 1.41 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Creativity | OPEN | 1.32 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.2% |
| Brazil | 6.1% |
| Romania | 5.2% |
See Moccasin audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Moccasin have in Germany?
Moccasin has an estimated audience of 263,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moccasin fans?
65.2% of Moccasin fans are female, 34.8% are male, with an average age of 37.9 years.
Which brands do Moccasin fans like most?
Moccasin fans show strongest brand affinity for Birkenstock (20×), Slip-on shoe (36.8×), and Woolworths (10.07×) over the country average.
Where do Moccasin fans live in Germany?
Moccasin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,137), Bayern (reach 50,503), and Baden-Württemberg (reach 44,590). These three regions account for the largest share of the active audience.
What other brands do Moccasin fans also like?
Beyond Moccasin itself, the audience over-indexes on Slip-on shoe (36.8×), Woolworths (10.07×), Heel (shoe) (66.86×), and Dr. Martens (18.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moccasin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.