Rascasse Audience Intelligence

Moccasin Audience in Germany

A data profile of the people who buy, follow and care about Moccasin in Germany — modelled from more than twelve digital signal sources. Moccasin has an estimated audience of 263,139 people in Germany.

#6578among Topic in Germany#872in Fashion & Accessoires

The average Moccasin fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Birkenstock, Slip-on shoe, Woolworths, with strongest over-indexing on Birkenstock (20× the country average).

Demographically, the Moccasin audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moccasin fan in Germany is more female, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Birkenstock.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moccasin profile in Germany.

Audience size
263K
in Germany
Gender
65.2%♀
34.8% male
Age
37.9
average years
Country rank
#19006
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moccasin fans

65.2% are female, 34.8% are male, average age 37.9.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Moccasin audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age37.9
Estimated audience size263,139
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Moccasin audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Moccasin audience comes from Germany.

Worldwide audience distribution share by country for Moccasin
CountryShare
United States10.2%
Brazil6.0%
Romania5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moccasin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moccasin fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.43×
02Hamburg~8K1.37×
03Baden-Württemberg~50K1.26×
04Hessen~20K1.23×
05Bayern~50K1.15×
06Nordrhein-Westfalen~60K1.10×
07Sachsen~10K1.10×
08Rheinland-Pfalz~10K1.04×
09Bremen~2K0.99×
10Niedersachsen~20K0.98×
11Schleswig-Holstein~9K0.90×
12Saarland~3K0.90×
13Brandenburg~7K0.80×
14Mecklenburg-Vorpommern~4K0.79×
15Thüringen~5K0.76×
16Sachsen-Anhalt~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Moccasin, Germany
0.72×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moccasin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moccasin audience
#·InterestCategoryAffinity×
01Heel (shoe)Fashion & Accessoires66.86×
02Le Coq SportifFashion & Accessoires53.30×
03Hush PuppiesFashion & Accessoires53.29×
04Nine WestFashion & Accessoires51.16×
05Superga (brand)Fashion & Accessoires42.15×
06Slip-on shoeFashion & Accessoires36.80×
07BirkenstockFashion & Accessoires20.00×
08Ugg bootsFashion & Accessoires20.00×
09Steve MaddenFashion & Accessoires20.00×
10SlipperFashion & Accessoires20.00×
11GeoxFashion & Accessoires20.00×
12Rieker ShoesFashion & Accessoires20.00×
13Reiss (brand)Fashion & Accessoires20.00×
14OLXShopping18.50×
15The Timberland CompanyFashion & Accessoires18.32×
16Dr. MartensFashion & Accessoires18.21×
17Flip-flopsFashion & Accessoires17.50×
18WoolworthsShopping10.07×
19Sonnenklar.TVTravel & Leisure8.63×
20Netto Marken-DiscountShopping3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moccasin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moccasin audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
Quality AwarenessPREMIUM1.57×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moccasin audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.59×
TraditionCONSERVATISM0.59×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moccasin have in Germany?

Moccasin has an estimated audience of 263,139 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moccasin fans?

65.2% of Moccasin fans are female, 34.8% are male, with an average age of 37.9 years.

03

Which brands do Moccasin fans like most?

Moccasin fans show strongest brand affinity for Birkenstock (20×), Slip-on shoe (36.8×), and Woolworths (10.07×) over the country average.

04

Where do Moccasin fans live in Germany?

Moccasin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Moccasin fans also like?

Beyond Moccasin itself, the audience over-indexes on Slip-on shoe (36.8×), Woolworths (10.07×), Heel (shoe) (66.86×), and Dr. Martens (18.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Moccasin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moccasin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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