Moccasin Audience in United States

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Moccasin has an estimated audience of 1,236,078 people in United States. 70.3% are female, 29.7% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Ballet flat, Real Canadian Superstore, La Sportiva, Minnetonka, Minnesota, Child.

The average Moccasin fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ballet flat, Real Canadian Superstore, La Sportiva, with strongest over-indexing on Ballet flat (27.87× the country average). Demographically, the Moccasin audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Moccasin fans

Demographic split for Moccasin audience in United States
MetricValue
Female70.3%
Male29.7%
Average age39.6
Estimated audience size1,236,078

Audience persona

The typical Moccasin fan in United States is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Ballet flat.

Top regions in United States

Top regions ranked by reach for Moccasin in United States
RegionReachAffinity
California151,7111.12×
Texas94,1690.89×
New York76,3111.1×
Florida72,0180.86×
Pennsylvania44,7551.08×
Illinois41,7181.01×
Georgia36,2040.95×
Ohio34,3100.9×
North Carolina33,0840.89×
Michigan31,8330.98×
New Jersey31,0470.99×
Virginia29,9500.99×
Massachusetts28,0001.15×
Arizona27,2491.08×
Washington26,5021.07×
Tennessee24,0860.97×
Indiana21,7890.96×
Maryland20,1540.95×
Wisconsin19,5371.05×
Minnesota19,1761.08×
Colorado18,8890.97×
Missouri17,1370.86×
Louisiana15,5870.98×
Connecticut15,4481.25×
Oregon15,0371.06×
Oklahoma14,7771.08×
South Carolina14,5750.78×
Kentucky13,8480.89×
Alabama13,6660.79×
Utah10,9880.99×
Nevada10,1420.85×
Iowa9,7920.96×
New Mexico9,6741.56×
Kansas9,0550.93×
Arkansas8,6670.85×
Mississippi7,4720.73×
Idaho6,2421.01×
Nebraska6,0220.97×
West Virginia5,1800.9×
New Hampshire5,0451.04×
Montana4,5851.34×
Rhode Island4,1941.07×
Maine4,1910.95×
Hawaii4,1390.78×
South Dakota3,6681.28×
Washington, District of Columbia3,4190.92×
Alaska3,2541.23×
North Dakota2,9731.17×
Delaware2,7440.8×
Vermont1,9560.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moccasin audience
BrandAffinityCategory
Ballet flat27.87×Music & Radio
Real Canadian Superstore45.8×Shopping
La Sportiva32.67×Fashion & Accessoires
Minnetonka, Minnesota24.64×Travel & Leisure
Child2.08×Kids & Family
Happiness2.1×Health
Gift2.12×Shopping
Fitness and wellness1.57×Sports
Infant clothing3.91×Kids & Family
Sales promotion2.17×Shopping
Footwear2.24×Fashion & Accessoires
Beverages1.74×Food & Beverages
L.L.Bean4.3×Fashion & Accessoires
Diaper bag3.83×Kids & Family
Platform shoe17.25×Fashion & Accessoires
Restaurants1.55×Food & Beverages
Skechers4.78×Fashion & Accessoires
Espadrille17.49×Fashion & Accessoires
Shoes (American band)4.7×Music & Radio
Canadian Tire12.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moccasin audience
TraitClusterScore
CreativityOPEN1.48
Price SensitivityPREMIUM1.37
Luxury OrientationPREMIUM1.34
SustainabilityBALANCE1.33
Design AffinityPREMIUM1.26
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Moccasin
CountryShare
United States10.2%
Brazil6.1%
Romania5.2%

See Moccasin audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Moccasin have in United States?

Moccasin has an estimated audience of 1,236,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Moccasin fans?

70.3% of Moccasin fans are female, 29.7% are male, with an average age of 39.6 years.

Which brands do Moccasin fans like most?

Moccasin fans show strongest brand affinity for Ballet flat (27.87×), Real Canadian Superstore (45.8×), and La Sportiva (32.67×) over the country average.

Where do Moccasin fans live in United States?

Moccasin fans in United States are most concentrated in California (reach 151,711), Texas (reach 94,169), and New York (reach 76,311). These three regions account for the largest share of the active audience.

What other brands do Moccasin fans also like?

Beyond Moccasin itself, the audience over-indexes on Real Canadian Superstore (45.8×), La Sportiva (32.67×), Minnetonka, Minnesota (24.64×), and Child (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moccasin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.