Canadian Tire Audience in United States

Canadian Tire logo

Canadian Tire has an estimated audience of 1,709,204 people in United States. 45.7% are female, 54.3% are male, average age 34.6. Top regions: New York, California, Florida. Top brand affinities: spicy food, Real Canadian Superstore, Sobeys, Best in Show, Bob Evans.

The average Canadian Tire fan in United States is 34.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include spicy food, Real Canadian Superstore, Sobeys, with strongest over-indexing on spicy food (9.06× the country average). Demographically, the Canadian Tire audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

Demographics of Canadian Tire fans

Demographic split for Canadian Tire audience in United States
MetricValue
Female45.7%
Male54.3%
Average age34.6
Estimated audience size1,709,204

Audience persona

The typical Canadian Tire fan in United States is balanced, around 34.6 years old, with strong DIY Mentality tendencies and a notable affinity for spicy food.

Top regions in United States

Top regions ranked by reach for Canadian Tire in United States
RegionReachAffinity
New York180,8521.89×
California173,7160.92×
Florida122,1161.06×
Michigan107,1182.4×
Texas102,8200.7×
Washington81,7802.39×
Illinois47,4370.83×
Virginia46,1491.11×
Maine34,7545.68×
Ohio34,1890.65×
Pennsylvania32,3080.56×
Georgia28,7180.55×
New Jersey28,6350.66×
North Carolina27,4630.53×
Massachusetts27,1520.81×
Minnesota25,1351.03×
Arizona23,9590.69×
Oregon19,7191.01×
Washington, District of Columbia18,8683.67×
Tennessee18,0760.53×
Colorado17,2140.64×
Wisconsin16,6120.65×
Indiana15,6830.5×
South Carolina14,9800.58×
Missouri14,3290.52×
Maryland12,1650.41×
Nevada10,7060.65×
Vermont10,5933.53×
Connecticut10,5310.61×
Kentucky8,7580.41×
Montana8,7041.84×
Utah8,6580.57×
North Dakota8,1832.33×
New Hampshire7,9121.17×
Alabama7,7640.33×
Kansas6,4950.48×
Alaska6,4301.76×
Oklahoma6,4220.34×
Louisiana6,1720.28×
Iowa6,0030.43×
Arkansas5,9670.42×
Idaho5,9210.69×
Hawaii5,7380.78×
Nebraska4,3740.51×
Mississippi3,7150.26×
West Virginia3,2210.4×
New Mexico2,6850.31×
Rhode Island2,5630.47×
South Dakota2,2340.57×
Wyoming1,5030.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canadian Tire audience
BrandAffinityCategory
spicy food9.06×Food & Beverages
Real Canadian Superstore38.34×Shopping
Sobeys40.03×Food & Beverages
Best in Show22.59×Movies & TV
Bob Evans10.38×Food & Beverages
Ace Frehley8.1×Music & Radio
Kijiji Canada39.01×Shopping
Harry Potter2.13×Movies & TV
JoJo Siwa7.27×Movies & TV
NFL1.56×Sports
Blues music1.91×Music & Radio
EuroTrip13.79×Movies & TV
Target Corporation1.78×Shopping
Basketball1.59×Sports
NBA1.65×Sports
American football1.67×Sports
Rhythm and blues music1.69×Music & Radio
Revenge (TV series)8.31×Movies & TV
Alternative rock1.97×Music & Radio
Exodus (American band)12.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canadian Tire audience
TraitClusterScore
DIY MentalityTHRILL1.96
TravellingTHRILL1.89
Quality AwarenessPREMIUM1.67
Luxury OrientationPREMIUM1.44
Design AffinityPREMIUM1.4
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Canadian Tire
CountryShare
Canada65.9%
United States23.8%
China3.0%

See Canadian Tire audiences in other countries

More Tires audiences in United States

Frequently asked questions

How many fans does Canadian Tire have in United States?

Canadian Tire has an estimated audience of 1,709,204 people in United States, concentrated in New York and California.

What is the gender split and age of Canadian Tire fans?

45.7% of Canadian Tire fans are female, 54.3% are male, with an average age of 34.6 years.

Which brands do Canadian Tire fans like most?

Canadian Tire fans show strongest brand affinity for spicy food (9.06×), Real Canadian Superstore (38.34×), and Sobeys (40.03×) over the country average.

Where do Canadian Tire fans live in United States?

Canadian Tire fans in United States are most concentrated in New York (reach 180,852), California (reach 173,716), and Florida (reach 122,116). These three regions account for the largest share of the active audience.

What other brands do Canadian Tire fans also like?

Beyond Canadian Tire itself, the audience over-indexes on Real Canadian Superstore (38.34×), Sobeys (40.03×), Best in Show (22.59×), and Bob Evans (10.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.