Rascasse Audience Intelligence

Canadian Tire Target Market in United States

A data profile of the people who buy, follow and care about Canadian Tire in United States — modelled from more than twelve digital signal sources. Canadian Tire has an estimated audience of 1,735,701 people in United States.

#3among Tires in United States#1635among Brand in United States#535in Cars & Mobility

The average Canadian Tire fan in United States is 34.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include spicy food, Real Canadian Superstore, Sobeys, with strongest over-indexing on spicy food (9.06× the country average).

Demographically, the Canadian Tire audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canadian Tire fan in United States is balanced, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for spicy food.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canadian Tire profile in United States.

Audience size
1.7M
in United States
Gender
45.7%♀
54.3% male
Age
34.6
average years
Country rank
#15885
Brand in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canadian Tire

45.7% are female, 54.3% are male, average age 34.6.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Canadian Tire audience in United States
MetricValue
Female45.7%
Male54.3%
Average age34.6
Estimated audience size1,735,701
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Canadian Tire audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Canadian Tire audience comes from United States.

Worldwide audience distribution share by country for Canadian Tire
CountryShare
Canada65.7%
United States24.1%
China3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canadian Tire audience in United States is strongest.

Fig. 05

Top regions by affinity

Canadian Tire customers by region in United States
#RegionReachAffinity×
01Maine~30K4.52×
02Vermont~9K3.09×
03Washington, District of Columbia~10K2.90×
04Wyoming~6K2.47×
05Washington~70K2.13×
06Michigan~90K2.02×
07North Dakota~7K1.98×
08New York~200K1.77×
09Alaska~6K1.64×
10Montana~8K1.61×
11New Hampshire~8K1.19×
12Kansas~10K1.11×
13Florida~100K1.07×
14Virginia~40K1.06×
15Minnesota~20K0.94×
16Oregon~20K0.92×
17California~200K0.87×
18Illinois~50K0.85×
19Massachusetts~30K0.81×
20Idaho~7K0.80×
21New Jersey~30K0.77×
22Hawaii~6K0.77×
23Connecticut~10K0.75×
24Colorado~20K0.74×
25Texas~100K0.71×
26Ohio~40K0.70×
27Tennessee~20K0.70×
28Georgia~40K0.69×
29Wisconsin~20K0.68×
30South Carolina~20K0.68×
31Rhode Island~4K0.68×
32Arizona~20K0.67×
33Pennsylvania~40K0.65×
34Nevada~10K0.65×
35West Virginia~5K0.65×
36Delaware~3K0.64×
37Nebraska~5K0.63×
38North Carolina~30K0.62×
39Kentucky~10K0.62×
40Utah~9K0.62×
41Indiana~20K0.60×
42New Mexico~5K0.59×
43Mississippi~8K0.58×
44Arkansas~8K0.58×
45Missouri~20K0.57×
46Iowa~8K0.57×
47Maryland~20K0.56×
48Alabama~10K0.53×
49Oklahoma~10K0.52×
50Louisiana~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Canadian Tire, United States
0.47×1.00×4.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canadian Tire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canadian Tire audience
#·InterestCategoryAffinity×
01SobeysFood & Beverages40.03×
02Kijiji CanadaShopping39.01×
03Real Canadian SuperstoreShopping38.34×
04Best in ShowMovies & TV22.59×
05Exodus (American band)Music & Radio12.78×
06Bob EvansFood & Beverages10.38×
07spicy foodFood & Beverages9.06×
08Revenge (TV series)Movies & TV8.31×
09Ace FrehleyMusic & Radio8.10×
10WE FashionFashion & Accessoires7.76×
11JoJo SiwaMovies & TV7.27×
12Harry PotterMovies & TV2.13×
13Alternative rockMusic & Radio1.97×
14Blues musicMusic & Radio1.91×
15Target CorporationShopping1.78×
16Rhythm and blues musicMusic & Radio1.69×
17American footballSports1.67×
18NBASports1.65×
19BasketballSports1.59×
20NFLSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canadian Tire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canadian Tire audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
Healthy LifestyleBALANCE1.56×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canadian Tire audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
TraditionCONSERVATISM0.73×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canadian Tire's target market in United States?

Canadian Tire's target market in United States covers an estimated 1,735,701 people, concentrated in New York and California.

02

What is the gender split and age of Canadian Tire customers?

45.7% of the Canadian Tire audience are female, 54.3% are male, with an average age of 34.6 years.

03

Which brands do Canadian Tire fans like most?

Canadian Tire fans show strongest brand affinity for spicy food (9.06×), Real Canadian Superstore (38.34×), and Sobeys (40.03×) over the country average.

04

Where do Canadian Tire fans live in United States?

Canadian Tire fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Canadian Tire fans also like?

Beyond Canadian Tire itself, the audience over-indexes on Real Canadian Superstore (38.34×), Sobeys (40.03×), Best in Show (22.59×), and Bob Evans (10.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tires audiences in United States

See Canadian Tire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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