Sobeys Audience in United States

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Sobeys has an estimated audience of 314,211 people in United States. 45.7% are female, 54.3% are male, average age 30.6. Top regions: California, New York, Florida. Top brand affinities: Air Canada, Scooby-Doo, Real Canadian Superstore, Kia Sportage, Changing Habits.

The average Sobeys fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Air Canada, Scooby-Doo, Real Canadian Superstore, with strongest over-indexing on Air Canada (20× the country average). Demographically, the Sobeys audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Sobeys fans

Demographic split for Sobeys audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.6
Estimated audience size314,211

Audience persona

The typical Sobeys fan in United States is balanced, around 30.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Air Canada.

Top regions in United States

Top regions ranked by reach for Sobeys in United States
RegionReachAffinity
California34,2510.99×
New York32,8231.87×
Florida25,9421.22×
Texas23,7640.88×
Illinois12,2981.17×
Michigan12,2391.49×
Ohio9,3440.97×
Washington9,3181.48×
Pennsylvania9,1430.86×
South Carolina9,0841.92×
Georgia8,8980.92×
Virginia8,8551.16×
New Jersey8,3071.04×
North Carolina8,0240.85×
Massachusetts8,0021.29×
Maryland5,0560.94×
Arizona4,7680.74×
Maine4,4943.99×
Tennessee4,4830.71×
Colorado4,3660.88×
Minnesota4,2060.93×
Indiana4,0710.71×
Wisconsin3,9770.84×
Missouri3,7290.74×
Oregon3,7071.03×
Kentucky3,3240.84×
Connecticut3,0870.98×
Arkansas2,6291.02×
Washington, District of Columbia2,4152.56×
Alabama2,3050.53×
Nevada2,2990.76×
Louisiana1,9090.47×
Utah1,8430.65×
Kansas1,7250.7×
Oklahoma1,5120.43×
Mississippi1,2760.49×
New Hampshire1,2631.02×
Iowa1,2600.49×
North Dakota1,0811.67×
Idaho1,0620.67×
Montana1,0421.19×
Hawaii8870.66×
West Virginia7660.52×
Nebraska7340.47×
Rhode Island6480.65×
Vermont6371.16×
New Mexico5770.37×
Alaska5740.85×
South Dakota4940.68×
Delaware4780.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sobeys audience
BrandAffinityCategory
Air Canada20×Travel & Leisure
Scooby-Doo6.4×Movies & TV
Real Canadian Superstore53.83×Shopping
Kia Sportage20×Cars & Mobility
Changing Habits18.31×Health
Rechargeable battery10.13×Home & Garden
Canadian Tire19×Cars & Mobility
Jewish cuisine22.7×Food & Beverages
Jean Paul Gaultier12.42×Fashion & Accessoires
Sharon Osbourne8.52×Movies & TV
Le Creuset11.16×Home & Garden
FlightAware7.03×Travel & Leisure
Taco Bell2.33×Food & Beverages
Pudding11×Food & Beverages
Dental insurance10.51×Business & Career
Honda HR-V12.74×Cars & Mobility
Porter Airlines20×Travel & Leisure
Weleda20×Beauty & Wellness
WestJet17×Travel & Leisure
Kérastase8.58×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sobeys audience
TraitClusterScore
Healthy LifestyleBALANCE2.01
IndulgenceJOY1.76
Design AffinityPREMIUM1.47
Luxury OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.31
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Sobeys
CountryShare
Canada85.4%
United States7.6%
China1.2%

See Sobeys audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sobeys have in United States?

Sobeys has an estimated audience of 314,211 people in United States, concentrated in California and New York.

What is the gender split and age of Sobeys fans?

45.7% of Sobeys fans are female, 54.3% are male, with an average age of 30.6 years.

Which brands do Sobeys fans like most?

Sobeys fans show strongest brand affinity for Air Canada (20×), Scooby-Doo (6.4×), and Real Canadian Superstore (53.83×) over the country average.

Where do Sobeys fans live in United States?

Sobeys fans in United States are most concentrated in California (reach 34,251), New York (reach 32,823), and Florida (reach 25,942). These three regions account for the largest share of the active audience.

What other brands do Sobeys fans also like?

Beyond Sobeys itself, the audience over-indexes on Scooby-Doo (6.4×), Real Canadian Superstore (53.83×), Kia Sportage (20×), and Changing Habits (18.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sobeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.