Rascasse Audience Intelligence

Sobeys Target Market in United States

A data profile of the people who buy, follow and care about Sobeys in United States — modelled from more than twelve digital signal sources. Sobeys has an estimated audience of 317,018 people in United States.

#4855among Brand in United States#2429in Food & Beverages

The average Sobeys fan in United States is 30.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Real Canadian Superstore, WestJet, Canadian Tire, with strongest over-indexing on Real Canadian Superstore (112.52× the country average).

Demographically, the Sobeys audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sobeys fan in United States is balanced, around 30.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Real Canadian Superstore.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sobeys profile in United States.

Audience size
317K
in United States
Gender
45.7%♀
54.3% male
Age
30.6
average years
Country rank
#46991
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sobeys

45.7% are female, 54.3% are male, average age 30.6.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Sobeys audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.6
Estimated audience size317,018
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Sobeys audience in United States
Age bracketShare%
16-1941%
20-2926%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Sobeys audience comes from United States.

Worldwide audience distribution share by country for Sobeys
CountryShare
Canada85.0%
United States7.9%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sobeys audience in United States is strongest.

Fig. 05

Top regions by affinity

Sobeys customers by region in United States
#RegionReachAffinity×
01Maine~3K2.60×
02South Carolina~9K1.86×
03Washington, District of Columbia~2K1.71×
04New York~30K1.68×
05Washington~9K1.46×
06Michigan~10K1.35×
07Wyoming<1K1.25×
08North Dakota<1K1.20×
09Florida~20K1.16×
10Massachusetts~7K1.15×
11New Hampshire~1K1.10×
12Illinois~10K1.09×
13Virginia~8K1.05×
14Wisconsin~5K1.05×
15Montana<1K1.05×
16Oregon~4K1.00×
17Arkansas~3K1.00×
18Alaska<1K0.99×
19New Jersey~8K0.98×
20California~30K0.97×
21Colorado~5K0.97×
22Connecticut~3K0.96×
23South Dakota<1K0.95×
24Ohio~9K0.94×
25Georgia~9K0.94×
26Maryland~5K0.94×
27Idaho~1K0.94×
28Minnesota~4K0.93×
29Rhode Island<1K0.92×
30North Carolina~9K0.91×
31West Virginia~1K0.90×
32Hawaii~1K0.90×
33Delaware<1K0.90×
34Kentucky~4K0.89×
35Kansas~2K0.88×
36New Mexico~1K0.87×
37Texas~20K0.86×
38Nevada~3K0.86×
39Tennessee~5K0.85×
40Utah~2K0.85×
41Mississippi~2K0.85×
42Nebraska~1K0.85×
43Pennsylvania~9K0.83×
44Arizona~5K0.82×
45Indiana~5K0.82×
46Missouri~4K0.82×
47Iowa~2K0.82×
48Alabama~3K0.79×
49Louisiana~3K0.79×
50Oklahoma~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Sobeys, United States
0.79×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sobeys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sobeys audience
#·InterestCategoryAffinity×
01Real Canadian SuperstoreShopping112.52×
02WestJetTravel & Leisure72.25×
03Canadian TireCars & Mobility40.03×
04Jewish cuisineFood & Beverages25.30×
05Air CanadaTravel & Leisure20.00×
06Josh DuhamelFashion & Accessoires18.27×
07Le CreusetHome & Garden13.46×
08Changing HabitsHealth13.42×
09HomeSenseHome & Garden12.51×
10SolitaireGames11.96×
11Luke PerryMovies & TV11.56×
12Seth GreenMovies & TV10.93×
13avatar last airbenderMovies & TV10.04×
14Alvin and the ChipmunksMusic & Radio8.93×
15FlightAwareTravel & Leisure8.75×
16Rechargeable batteryHome & Garden8.12×
17Sharon OsbourneMovies & TV8.12×
18Scooby-DooMovies & TV6.53×
19BJ's Wholesale ClubShopping5.29×
20Discount TireShopping4.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sobeys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sobeys audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.89×
IndulgenceJOY2.26×
Family OrientationCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sobeys audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
PatriotismCONSERVATISM0.92×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sobeys's target market in United States?

Sobeys's target market in United States covers an estimated 317,018 people, concentrated in California and New York.

02

What is the gender split and age of Sobeys customers?

45.7% of the Sobeys audience are female, 54.3% are male, with an average age of 30.6 years.

03

Which brands do Sobeys fans like most?

Sobeys fans show strongest brand affinity for Real Canadian Superstore (112.52×), WestJet (72.25×), and Canadian Tire (40.03×) over the country average.

04

Where do Sobeys fans live in United States?

Sobeys fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sobeys fans also like?

Beyond Sobeys itself, the audience over-indexes on WestJet (72.25×), Canadian Tire (40.03×), Solitaire (11.96×), and Air Canada (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Sobeys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sobeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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