Sobeys Audience in United States
Sobeys has an estimated audience of 314,211 people in United States. 45.7% are female, 54.3% are male, average age 30.6. Top regions: California, New York, Florida. Top brand affinities: Product design, Staycation, Elsword, JDSU, Regional styles of Mexican music.
The average Sobeys fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Product design, Staycation, Elsword, with strongest over-indexing on Product design (3.3× the country average). Demographically, the Sobeys audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Sobeys fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 30.6 |
| Estimated audience size | 314,211 |
Audience persona
The typical Sobeys fan in United States is balanced, around 30.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,251 | 0.99× |
| New York | 32,823 | 1.87× |
| Florida | 25,942 | 1.22× |
| Texas | 23,764 | 0.88× |
| Illinois | 12,298 | 1.17× |
| Michigan | 12,239 | 1.49× |
| Ohio | 9,344 | 0.97× |
| Washington | 9,318 | 1.48× |
| Pennsylvania | 9,143 | 0.86× |
| South Carolina | 9,084 | 1.92× |
| Georgia | 8,898 | 0.92× |
| Virginia | 8,855 | 1.16× |
| New Jersey | 8,307 | 1.04× |
| North Carolina | 8,024 | 0.85× |
| Massachusetts | 8,002 | 1.29× |
| Maryland | 5,056 | 0.94× |
| Arizona | 4,768 | 0.74× |
| Maine | 4,494 | 3.99× |
| Tennessee | 4,483 | 0.71× |
| Colorado | 4,366 | 0.88× |
| Minnesota | 4,206 | 0.93× |
| Indiana | 4,071 | 0.71× |
| Wisconsin | 3,977 | 0.84× |
| Missouri | 3,729 | 0.74× |
| Oregon | 3,707 | 1.03× |
| Kentucky | 3,324 | 0.84× |
| Connecticut | 3,087 | 0.98× |
| Arkansas | 2,629 | 1.02× |
| Washington, District of Columbia | 2,415 | 2.56× |
| Alabama | 2,305 | 0.53× |
| Nevada | 2,299 | 0.76× |
| Louisiana | 1,909 | 0.47× |
| Utah | 1,843 | 0.65× |
| Kansas | 1,725 | 0.7× |
| Oklahoma | 1,512 | 0.43× |
| Mississippi | 1,276 | 0.49× |
| New Hampshire | 1,263 | 1.02× |
| Iowa | 1,260 | 0.49× |
| North Dakota | 1,081 | 1.67× |
| Idaho | 1,062 | 0.67× |
| Montana | 1,042 | 1.19× |
| Hawaii | 887 | 0.66× |
| West Virginia | 766 | 0.52× |
| Nebraska | 734 | 0.47× |
| Rhode Island | 648 | 0.65× |
| Vermont | 637 | 1.16× |
| New Mexico | 577 | 0.37× |
| Alaska | 574 | 0.85× |
| South Dakota | 494 | 0.68× |
| Delaware | 478 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.3× | Business & Career |
| Staycation | 4.28× | Home & Garden |
| Elsword | 20× | Games |
| JDSU | 2.93× | Business & Career |
| Regional styles of Mexican music | 2.68× | Music & Radio |
| Community engagement | 11.16× | Politics & Society |
| Mothercare | 2.75× | Kids & Family |
| Bugatti Chiron | 8.58× | Cars & Mobility |
| UK garage | 4.2× | Music & Radio |
| Picnic | 4.73× | Kids & Family |
| Janitor | 4.22× | Home & Garden |
| Liberace | 5.07× | Music & Radio |
| Stamp collecting | 2.85× | Home & Garden |
| Clovis, New Mexico | 10.1× | Travel & Leisure |
| Monogram | 2.26× | Home & Garden |
| Home staging | 2.98× | Home & Garden |
| MK | 1.96× | Music & Radio |
| Personalised Gifts | 1.99× | Home & Garden |
| Halsey, Oregon | 3.63× | Travel & Leisure |
| Endless Space | 9.51× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.01 |
| Indulgence | JOY | 1.76 |
| Design Affinity | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.39 |
| Family Orientation | CONSERVATISM | 1.31 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 85.4% |
| United States | 7.6% |
| China | 1.2% |
See Sobeys audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Sobeys have in United States?
Sobeys has an estimated audience of 314,211 people in United States, concentrated in California and New York.
What is the gender split and age of Sobeys fans?
45.7% of Sobeys fans are female, 54.3% are male, with an average age of 30.6 years.
Which brands do Sobeys fans like most?
Sobeys fans show strongest brand affinity for Product design (3.3×), Staycation (4.28×), and Elsword (20×) over the country average.
Where do Sobeys fans live in United States?
Sobeys fans in United States are most concentrated in California (reach 34,251), New York (reach 32,823), and Florida (reach 25,942). These three regions account for the largest share of the active audience.
What other brands do Sobeys fans also like?
Beyond Sobeys itself, the audience over-indexes on Staycation (4.28×), Elsword (20×), JDSU (2.93×), and Regional styles of Mexican music (2.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sobeys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.