Rascasse Audience Intelligence

Canadian Tire Target Market in Canada

A data profile of the people who buy, follow and care about Canadian Tire in Canada — modelled from more than twelve digital signal sources. Canadian Tire has an estimated audience of 4,729,649 people in Canada.

#1among Tires in Canada#56among Brand in Canada#14in Cars & Mobility

The average Canadian Tire fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario.

The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canadian Tire profile in Canada.

Audience size
4.7M
in Canada
Gender
51.5%♀
48.5% male
Age
41.9
average years
Country rank
#522
Brand in Canada
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canadian Tire

51.5% are female, 48.5% are male, average age 41.9.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Canadian Tire audience in Canada
MetricValue
Female51.5%
Male48.5%
Average age41.9
Estimated audience size4,729,649
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Canadian Tire audience in Canada
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Canadian Tire audience comes from Canada.

Worldwide audience distribution share by country for Canadian Tire
CountryShare
Canada65.7%
United States24.1%
China3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canadian Tire audience in Canada is strongest.

Fig. 05

Top regions by affinity

Canadian Tire customers by region in Canada
#RegionReachAffinity×
01Newfoundland and Labrador~90K1.25×
02New Brunswick~100K1.17×
03Nova Scotia~200K1.12×
04Quebec~1M1.07×
05Alberta~600K0.98×
06Ontario~2M0.96×
07Manitoba~200K0.94×
08Saskatchewan~100K0.91×
09British Columbia~600K0.83×
10Prince Edward Island~20K0.77×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tires audiences in Canada

See Canadian Tire audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Canadian Tire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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