Best in Show Audience in United States

Best in Show logo

Best in Show has an estimated audience of 924,989 people in United States. 74.4% are female, 25.6% are male, average age 29.5. Top regions: California, New York, Texas. Top brand affinities: Collectable, JDSU, Sussex County, New Jersey, Necktie, Charlamagne Tha God.

The average Best in Show fan in United States is 29.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Collectable, JDSU, Sussex County, New Jersey, with strongest over-indexing on Collectable (1.64× the country average). Demographically, the Best in Show audience skews more female with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Best in Show fans

Demographic split for Best in Show audience in United States
MetricValue
Female74.4%
Male25.6%
Average age29.5
Estimated audience size924,989

Audience persona

The typical Best in Show fan in United States is more female, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Best in Show in United States
RegionReachAffinity
California113,1631.11×
New York68,8311.33×
Texas57,7780.73×
Florida43,1260.69×
Illinois35,5341.15×
Pennsylvania32,1291.03×
Washington28,7381.55×
Ohio27,6680.97×
Massachusetts26,8331.47×
North Carolina25,0140.9×
Colorado22,7381.56×
Michigan21,9470.91×
Georgia20,8590.73×
Oregon20,7581.96×
Virginia20,4000.91×
New Jersey19,6500.84×
Minnesota19,4071.46×
Tennessee15,6760.84×
Missouri15,5861.05×
Wisconsin15,5211.12×
Arizona15,0110.79×
Indiana13,5930.8×
Maryland13,3590.84×
Connecticut11,1781.2×
South Carolina10,7140.77×
Kentucky9,7280.84×
Utah9,6901.17×
Louisiana8,4360.71×
Oklahoma8,1490.79×
Alabama7,0390.54×
Kansas6,9380.95×
Nevada6,8340.76×
Iowa6,5300.86×
Arkansas5,2960.69×
Maine5,2141.57×
Idaho4,8301.04×
New Hampshire4,5651.25×
Washington, District of Columbia4,0961.47×
New Mexico4,0330.87×
Nebraska3,8570.83×
Montana3,4181.33×
Rhode Island3,4131.16×
Mississippi3,3550.44×
Vermont2,9841.84×
Hawaii2,8750.72×
West Virginia2,5250.59×
Alaska1,9931.01×
Delaware1,9460.76×
South Dakota1,4270.67×
Wyoming1,1880.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Best in Show audience
BrandAffinityCategory
Collectable1.64×Kids & Family
JDSU2.24×Business & Career
Sussex County, New Jersey6.84×Travel & Leisure
Necktie3.2×Fashion & Accessoires
Charlamagne Tha God5.86×Movies & TV
WESH 2 News2.14×Movies & TV
WFTS-TV2.51×Movies & TV
On the Border Mexican Grill & Cantina2.82×Food & Beverages
Chanticleer (ensemble)5.38×Music & Radio
Seattle Hempfest12.44×Travel & Leisure
The Rain5.83×Movies & TV
Handmade Gifts1.76×Kids & Family
Fox 13 News1.79×Movies & TV
Tulare County, California2.87×Travel & Leisure
Jeju Province5.75×Travel & Leisure
Durban University of Technology3.01×Business & Career
Mariel Hemingway2.42×Fashion & Accessoires
Berks County, Pennsylvania2.8×Travel & Leisure
Moe Howard2.14×Movies & TV
Vicky Kaushal3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Best in Show audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
Pet OwnershipJOY1.25
CreativityOPEN1.15
Community OrientationOPEN1.15
Design AffinityPREMIUM1.1
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Best in Show
CountryShare
United States81.8%
United Kingdom5.3%
India4.7%

See Best in Show audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Best in Show have in United States?

Best in Show has an estimated audience of 924,989 people in United States, concentrated in California and New York.

What is the gender split and age of Best in Show fans?

74.4% of Best in Show fans are female, 25.6% are male, with an average age of 29.5 years.

Which brands do Best in Show fans like most?

Best in Show fans show strongest brand affinity for Collectable (1.64×), JDSU (2.24×), and Sussex County, New Jersey (6.84×) over the country average.

Where do Best in Show fans live in United States?

Best in Show fans in United States are most concentrated in California (reach 113,163), New York (reach 68,831), and Texas (reach 57,778). These three regions account for the largest share of the active audience.

What other brands do Best in Show fans also like?

Beyond Best in Show itself, the audience over-indexes on JDSU (2.24×), Sussex County, New Jersey (6.84×), Necktie (3.2×), and Charlamagne Tha God (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Best in Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.