Rascasse Audience Intelligence

Best in Show Audience in United States

A data profile of the people who buy, follow and care about Best in Show in United States — modelled from more than twelve digital signal sources. Best in Show has an estimated audience of 903,481 people in United States.

#79among Comedy in United States#2046among Movie / TV Show / Series in United States#4660in Movies & TV

The average Best in Show fan in United States is 29.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Dog agility, Canadian Tire, Veterinary medicine, with strongest over-indexing on Dog agility (17.33× the country average).

Demographically, the Best in Show audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Best in Show fan in United States is more female, around 29.5 years old, with strong Spirituality tendencies and a notable affinity for Dog agility.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Best in Show profile in United States.

Audience size
903K
in United States
Gender
74.4%♀
25.6% male
Age
29.5
average years
Country rank
#25334
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Best in Show viewers

74.4% are female, 25.6% are male, average age 29.5.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Best in Show audience in United States
MetricValue
Female74.4%
Male25.6%
Average age29.5
Estimated audience size903,481
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Best in Show audience in United States
Age bracketShare%
16-1951%
20-2917%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

80.5%

of the worldwide Best in Show audience comes from United States.

Worldwide audience distribution share by country for Best in Show
CountryShare
United States80.5%
United Kingdom5.5%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Best in Show audience in United States is strongest.

Fig. 05

Top regions by affinity

Best in Show fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.82×
02Vermont~3K1.81×
03Maine~5K1.60×
04Colorado~20K1.45×
05Washington~30K1.44×
06Minnesota~20K1.44×
07Massachusetts~30K1.43×
08Washington, District of Columbia~4K1.33×
09Montana~3K1.32×
10New Hampshire~5K1.28×
11Rhode Island~4K1.20×
12New York~60K1.18×
13Connecticut~10K1.18×
14Wisconsin~20K1.16×
15Illinois~40K1.15×
16Utah~9K1.08×
17Pennsylvania~30K1.06×
18Missouri~20K1.05×
19Idaho~5K1.05×
20Alaska~2K1.02×
21California~100K0.99×
22Ohio~30K0.98×
23Michigan~20K0.98×
24Kansas~7K0.98×
25Virginia~20K0.91×
26Iowa~7K0.91×
27Nebraska~4K0.91×
28Maryland~10K0.89×
29New Mexico~4K0.88×
30North Carolina~20K0.86×
31New Jersey~20K0.86×
32Arizona~20K0.86×
33Tennessee~20K0.85×
34Indiana~10K0.85×
35Kentucky~10K0.85×
36Delaware~2K0.85×
37South Dakota~2K0.83×
38Oklahoma~8K0.80×
39South Carolina~10K0.79×
40Hawaii~3K0.77×
41North Dakota~1K0.76×
42Nevada~7K0.73×
43Arkansas~6K0.73×
44West Virginia~3K0.72×
45Georgia~20K0.71×
46Louisiana~8K0.69×
47Florida~40K0.67×
48Texas~50K0.64×
49Alabama~8K0.60×
50Mississippi~4K0.52×
Fig. 06

Affinity by region

Affinity by region — Best in Show, United States
0.52×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Best in Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Best in Show audience
#·InterestCategoryAffinity×
01Canadian TireCars & Mobility22.59×
02Dog agilityPets & Animals17.33×
03Rachel McAdamsMovies & TV7.45×
04Pet sittingPets & Animals4.82×
05Veterinary medicineBusiness & Career3.89×
06FandomLiterature3.69×
07Nonprofit organizationPolitics & Society2.50×
08Planet FitnessSports2.49×
09RedditInternet & Social Media2.41×
10VeganismFood & Beverages2.33×
11WineFood & Beverages2.26×
12CNNMovies & TV2.18×
13Alcoholic beveragesFood & Beverages2.11×
14CoffeeFood & Beverages2.08×
15PinterestInternet & Social Media1.97×
16CookingFood & Beverages1.92×
17RecipesFood & Beverages1.92×
18Home improvementHome & Garden1.78×
19Donald TrumpPolitics & Society1.75×
20XInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Best in Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Best in Show audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.86×
IndulgenceJOY1.62×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Best in Show audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.67×
ExtroversionTHRILL0.70×
TravellingTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Best in Show have in United States?

Best in Show has an estimated audience of 903,481 people in United States, concentrated in California and New York.

02

What is the gender split and age of Best in Show viewers?

74.4% of Best in Show fans are female, 25.6% are male, with an average age of 29.5 years.

03

Which brands do Best in Show fans like most?

Best in Show fans show strongest brand affinity for Dog agility (17.33×), Canadian Tire (22.59×), and Veterinary medicine (3.89×) over the country average.

04

Where do Best in Show fans live in United States?

Best in Show fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Best in Show fans also like?

Beyond Best in Show itself, the audience over-indexes on Canadian Tire (22.59×), Veterinary medicine (3.89×), Alcoholic beverages (2.11×), and Cooking (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in United States

See Best in Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Best in Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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