Minnetonka, Minnesota Audience in United States

Minnetonka, Minnesota logo

Minnetonka, Minnesota has an estimated audience of 1,140,605 people in United States. 69.1% are female, 30.9% are male, average age 48.0. Top regions: Minnesota, California, Texas. Top brand affinities: Autism Awareness, MSN, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Minnetonka, Minnesota fan in United States is 48.0 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Autism Awareness, MSN, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Minnetonka, Minnesota audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Minnetonka, Minnesota fans

Demographic split for Minnetonka, Minnesota audience in United States
MetricValue
Female69.1%
Male30.9%
Average age48.0
Estimated audience size1,140,605

Audience persona

The typical Minnetonka, Minnesota fan in United States is more female, around 48.0 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Minnetonka, Minnesota in United States
RegionReachAffinity
Minnesota241,96414.81×
California75,8860.6×
Texas50,5980.52×
New York44,4670.7×
Florida33,9260.44×
Illinois32,4850.85×
Pennsylvania28,2750.74×
Michigan25,3220.85×
Wisconsin25,2261.47×
Ohio24,2800.69×
North Carolina20,6360.6×
Georgia20,2110.58×
Virginia18,5910.67×
New Jersey17,3710.6×
Massachusetts16,3200.73×
Colorado16,0230.89×
Arizona15,2450.65×
Tennessee15,1090.66×
Washington14,8920.65×
Indiana14,7240.71×
Missouri12,9250.7×
Maryland11,0660.56×
Kentucky10,1590.71×
Iowa10,0511.07×
Oklahoma9,7340.77×
Oregon9,1090.7×
Connecticut9,0470.79×
South Carolina8,6160.5×
Alabama8,4320.53×
Utah6,6030.65×
Arkansas5,9920.64×
Louisiana5,9220.4×
Nevada5,7040.52×
Kansas5,6600.63×
Nebraska4,5120.79×
North Dakota4,2661.82×
Mississippi4,0640.43×
New Mexico3,9460.69×
Idaho3,8510.67×
New Hampshire3,8200.85×
South Dakota3,6011.37×
Montana3,1621×
West Virginia3,1220.59×
Maine3,0010.73×
Rhode Island2,4100.66×
Washington, District of Columbia2,3010.67×
Alaska1,6970.7×
Vermont1,6770.84×
Hawaii1,6440.34×
Delaware1,5600.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minnetonka, Minnesota audience
BrandAffinityCategory
Autism Awareness19.03×Health
MSN7.53×News
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Great Clips6.82×Beauty & Wellness
Income tax13.19×Business & Career
Moccasin28.17×Fashion & Accessoires
Xcel Energy15.48×Home & Garden
Staples (Canada)4.57×Business & Career
Alicia Silverstone12.41×Movies & TV
Sam Elliott7.29×Movies & TV
Rob Schneider11.13×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Catherine O'Hara4.84×Movies & TV
FaceTime11.18×Technology & Electronics
Roche Bobois17.01×Home & Garden
Dollar General2.42×Shopping
Chuck Norris3.87×Movies & TV
Google Flights3.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minnetonka, Minnesota audience
TraitClusterScore
Community OrientationOPEN1.61
TravellingTHRILL1.58
Family OrientationCONSERVATISM1.5
CreativityOPEN1.38
DIY MentalityTHRILL1.36
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Minnetonka, Minnesota
CountryShare
United States65.9%
Japan3.8%
Brazil2.4%

See Minnetonka, Minnesota audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Minnetonka, Minnesota have in United States?

Minnetonka, Minnesota has an estimated audience of 1,140,605 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Minnetonka, Minnesota fans?

69.1% of Minnetonka, Minnesota fans are female, 30.9% are male, with an average age of 48.0 years.

Which brands do Minnetonka, Minnesota fans like most?

Minnetonka, Minnesota fans show strongest brand affinity for Autism Awareness (19.03×), MSN (7.53×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Minnetonka, Minnesota fans live in United States?

Minnetonka, Minnesota fans in United States are most concentrated in Minnesota (reach 241,964), California (reach 75,886), and Texas (reach 50,598). These three regions account for the largest share of the active audience.

What other brands do Minnetonka, Minnesota fans also like?

Beyond Minnetonka, Minnesota itself, the audience over-indexes on MSN (7.53×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minnetonka, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.