Rascasse Audience Intelligence

Minnetonka, Minnesota Audience in United States

A data profile of the people who buy, follow and care about Minnetonka, Minnesota in United States — modelled from more than twelve digital signal sources. Minnetonka, Minnesota has an estimated audience of 1,140,605 people in United States.

#68among Department store in United States#1887among POI in United States#1620in Travel & Leisure

The average Minnetonka, Minnesota fan in United States is 48.0 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include QVC, Moccasin, Discount stores, with strongest over-indexing on QVC (6.9× the country average).

Demographically, the Minnetonka, Minnesota audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minnetonka, Minnesota fan in United States is more female, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnetonka, Minnesota profile in United States.

Audience size
1.1M
in United States
Gender
69.1%♀
30.9% male
Age
48.0
average years
Country rank
#21636
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnetonka, Minnesota fans

69.1% are female, 30.9% are male, average age 48.0.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Minnetonka, Minnesota audience in United States
MetricValue
Female69.1%
Male30.9%
Average age48.0
Estimated audience size1,140,605
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Minnetonka, Minnesota audience in United States
Age bracketShare%
16-196%
20-2911%
30-3916%
40-4922%
50+46%
Fig. 04

Worldwide distribution

65.9%

of the worldwide Minnetonka, Minnesota audience comes from United States.

Worldwide audience distribution share by country for Minnetonka, Minnesota
CountryShare
United States65.9%
Japan3.8%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnetonka, Minnesota audience in United States is strongest.

Fig. 05

Top regions by affinity

Minnetonka, Minnesota fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K15.99×
02North Dakota~4K1.87×
03Wisconsin~20K1.44×
04Iowa~10K1.33×
05South Dakota~4K1.33×
06Montana~3K1.01×
07Nebraska~6K0.96×
08Vermont~2K0.93×
09New Hampshire~4K0.90×
10Alaska~2K0.88×
11Colorado~20K0.86×
12Illinois~30K0.82×
13Maine~3K0.82×
14Michigan~20K0.81×
15Connecticut~9K0.80×
16Rhode Island~3K0.80×
17Oklahoma~10K0.78×
18New Mexico~4K0.78×
19Idaho~4K0.78×
20Washington, District of Columbia~3K0.78×
21West Virginia~4K0.76×
22Kentucky~10K0.74×
23Delaware~2K0.74×
24Missouri~10K0.72×
25Oregon~9K0.72×
26Arkansas~7K0.72×
27Kansas~6K0.72×
28Pennsylvania~30K0.71×
29Massachusetts~20K0.71×
30Indiana~10K0.70×
31Utah~7K0.70×
32Hawaii~3K0.68×
33Ohio~20K0.67×
34Tennessee~20K0.67×
35Arizona~20K0.66×
36New York~40K0.65×
37Virginia~20K0.65×
38Washington~10K0.65×
39Mississippi~6K0.65×
40Alabama~10K0.61×
41Nevada~7K0.61×
42New Jersey~20K0.60×
43Maryland~10K0.60×
44North Carolina~20K0.59×
45Georgia~20K0.57×
46South Carolina~10K0.57×
47California~70K0.56×
48Louisiana~8K0.56×
49Texas~50K0.49×
50Florida~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Minnetonka, Minnesota, United States
0.45×1.00×15.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnetonka, Minnesota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnetonka, Minnesota audience
#·InterestCategoryAffinity×
01MoccasinFashion & Accessoires24.64×
02Xcel EnergyHome & Garden9.87×
03Elderly careHealth8.47×
04QVCMovies & TV6.90×
05Garden centreHome & Garden5.66×
06LotteryGames4.89×
07Weather forecastingHome & Garden4.72×
08Sustainable energyHome & Garden4.51×
09Renewable energyBusiness & Career4.32×
10FedExBusiness & Career4.14×
11Discount storesShopping4.00×
12Mortgage loansBusiness & Career3.09×
13Shopping mallsShopping2.79×
14PinterestInternet & Social Media2.57×
15SubwayFood & Beverages2.32×
16Pizza HutFood & Beverages2.14×
17IKEAHome & Garden2.13×
18AirbnbTravel & Leisure2.11×
19MSNNews1.98×
20FurnitureHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnetonka, Minnesota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnetonka, Minnesota audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.54×
Convenience OrientationPREMIUM2.17×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnetonka, Minnesota audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnetonka, Minnesota have in United States?

Minnetonka, Minnesota has an estimated audience of 1,140,605 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Minnetonka, Minnesota fans?

69.1% of Minnetonka, Minnesota fans are female, 30.9% are male, with an average age of 48.0 years.

03

Which brands do Minnetonka, Minnesota fans like most?

Minnetonka, Minnesota fans show strongest brand affinity for QVC (6.9×), Moccasin (24.64×), and Discount stores (4×) over the country average.

04

Where do Minnetonka, Minnesota fans live in United States?

Minnetonka, Minnesota fans in United States are most concentrated in Minnesota (reach ~300K), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Minnetonka, Minnesota fans also like?

Beyond Minnetonka, Minnesota itself, the audience over-indexes on Moccasin (24.64×), Discount stores (4×), FedEx (4.14×), and Pinterest (2.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Minnetonka, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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