Little black dress Audience in Germany
Little black dress has an estimated audience of 1,456,730 people in Germany. 89.3% are female, 10.7% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Formal wear, Real property, Kitchen garden, Western Union, High School DxD.
The average Little black dress fan in Germany is 40.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Formal wear, Real property, Kitchen garden, with strongest over-indexing on Formal wear (13.61× the country average). Demographically, the Little black dress audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Singer-songwriter
Demographics of Little black dress fans
| Metric | Value |
|---|---|
| Female | 89.3% |
| Male | 10.7% |
| Average age | 40.5 |
| Estimated audience size | 1,456,730 |
Audience persona
The typical Little black dress fan in Germany is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 346,095 | 1.48× |
| Nordrhein-Westfalen | 324,428 | 1.02× |
| Baden-Württemberg | 212,669 | 1.07× |
| Niedersachsen | 140,305 | 0.99× |
| Hessen | 116,722 | 1.05× |
| Rheinland-Pfalz | 83,464 | 1.14× |
| Berlin | 76,751 | 1.18× |
| Sachsen | 65,597 | 0.92× |
| Schleswig-Holstein | 51,019 | 0.98× |
| Hamburg | 44,953 | 1.37× |
| Brandenburg | 35,538 | 0.79× |
| Thüringen | 31,150 | 0.84× |
| Sachsen-Anhalt | 26,383 | 0.7× |
| Mecklenburg-Vorpommern | 22,585 | 0.81× |
| Saarland | 14,763 | 0.83× |
| Bremen | 10,564 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Formal wear | 13.61× | Fashion & Accessoires |
| Real property | 6.9× | Home & Garden |
| Kitchen garden | 17.58× | Home & Garden |
| Western Union | 5.02× | Business & Career |
| High School DxD | 20× | Movies & TV |
| Fanatik | 6.58× | News |
| Airbnb | 2.64× | Travel & Leisure |
| Rossmann | 2.72× | Shopping |
| Pets | 1.96× | Pets & Animals |
| H&M | 2.41× | Shopping |
| Pillow | 4.95× | Home & Garden |
| Blanket | 6.26× | Home & Garden |
| C&A | 2.92× | Shopping |
| PARFUMDREAMS | 7.59× | Shopping |
| Vagabond (manga) | 12.67× | Literature |
| Secret Escapes | 5.25× | Travel & Leisure |
| Deichmann | 2.34× | Shopping |
| Spiegel Online | 1.91× | News |
| Cyber Monday | 3.57× | Shopping |
| Primark | 2.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.81 |
| Creativity | OPEN | 1.49 |
| Design Affinity | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Sustainability | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| Italy | 8.1% |
| Germany | 5.2% |
See Little black dress audiences in other countries
More Singer-songwriter audiences in Germany
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- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Little black dress have in Germany?
Little black dress has an estimated audience of 1,456,730 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Little black dress fans?
89.3% of Little black dress fans are female, 10.7% are male, with an average age of 40.5 years.
Which brands do Little black dress fans like most?
Little black dress fans show strongest brand affinity for Formal wear (13.61×), Real property (6.9×), and Kitchen garden (17.58×) over the country average.
Where do Little black dress fans live in Germany?
Little black dress fans in Germany are most concentrated in Bayern (reach 346,095), Nordrhein-Westfalen (reach 324,428), and Baden-Württemberg (reach 212,669). These three regions account for the largest share of the active audience.
What other brands do Little black dress fans also like?
Beyond Little black dress itself, the audience over-indexes on Real property (6.9×), Kitchen garden (17.58×), Western Union (5.02×), and High School DxD (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Little black dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.