Little black dress Audience in United States

Little black dress has an estimated audience of 2,479,055 people in United States. 91.0% are female, 9.0% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Strapless dress, Formal wear, Kia Sportage, Autism Awareness, Diabetes mellitus awareness.

The average Little black dress fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Strapless dress, Formal wear, Kia Sportage, with strongest over-indexing on Strapless dress (58× the country average). Demographically, the Little black dress audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Singer-songwriter

Demographics of Little black dress fans

Demographic split for Little black dress audience in United States
MetricValue
Female91.0%
Male9.0%
Average age40.6
Estimated audience size2,479,055

Audience persona

The typical Little black dress fan in United States is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Strapless dress.

Top regions in United States

Top regions ranked by reach for Little black dress in United States
RegionReachAffinity
California312,4171.15×
Texas221,5141.04×
New York191,7181.38×
Florida174,7831.04×
Illinois101,3811.23×
Pennsylvania92,6481.11×
Georgia90,3501.18×
New Jersey80,7821.28×
Ohio73,3700.96×
North Carolina72,9430.98×
Virginia68,8661.14×
Michigan66,9231.03×
Massachusetts60,7631.24×
Tennessee51,8031.04×
Washington50,0471.01×
Maryland47,4061.11×
Arizona47,1480.93×
Louisiana46,4511.45×
Missouri40,9721.03×
Alabama39,5541.14×
Indiana39,5360.87×
Colorado38,1390.98×
South Carolina37,1321×
Wisconsin34,0710.91×
Minnesota33,7340.95×
Kentucky30,1880.97×
Connecticut29,7091.19×
Oklahoma26,7180.97×
Oregon25,8570.91×
Iowa22,2991.09×
Mississippi21,2351.04×
Utah21,1260.95×
Arkansas20,3200.99×
Nevada20,1080.84×
Kansas18,6110.95×
Nebraska11,0430.89×
Washington, District of Columbia10,7791.45×
Idaho10,4930.84×
New Hampshire9,4320.97×
West Virginia8,8710.77×
Rhode Island8,5031.08×
New Mexico8,4760.68×
Maine7,7930.88×
Hawaii6,8940.65×
Delaware6,4410.94×
Montana5,9530.87×
South Dakota4,1350.72×
Vermont4,0000.92×
Alaska3,9630.75×
North Dakota3,9200.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little black dress audience
BrandAffinityCategory
Strapless dress58×Fashion & Accessoires
Formal wear14.48×Fashion & Accessoires
Kia Sportage30.75×Cars & Mobility
Autism Awareness13.08×Health
Diabetes mellitus awareness8.72×Health
Singer-songwriter4.1×Music & Radio
Microblogging8.87×Technology & Electronics
Honda HR-V21×Cars & Mobility
Income tax9.23×Business & Career
Key Food15.01×Shopping
Pre-school playgroup22.91×Kids & Family
Google Maps2.44×Internet & Social Media
Designer clothing4.22×Fashion & Accessoires
Tory Burch4.57×Fashion & Accessoires
Urban Outfitters4×Shopping
Nordstrom2.49×Shopping
ULTA Beauty3.08×Beauty & Wellness
Jumpsuit5.95×Fashion & Accessoires
Gremlins7.91×Movies & TV
Jeep Grand Cherokee5.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little black dress audience
TraitClusterScore
SustainabilityBALANCE2
Design AffinityPREMIUM1.95
Price SensitivityPREMIUM1.86
Luxury OrientationPREMIUM1.75
Quality AwarenessPREMIUM1.63
CreativityOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Little black dress
CountryShare
United States8.9%
Italy8.1%
Germany5.2%

See Little black dress audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Little black dress have in United States?

Little black dress has an estimated audience of 2,479,055 people in United States, concentrated in California and Texas.

What is the gender split and age of Little black dress fans?

91.0% of Little black dress fans are female, 9.0% are male, with an average age of 40.6 years.

Which brands do Little black dress fans like most?

Little black dress fans show strongest brand affinity for Strapless dress (58×), Formal wear (14.48×), and Kia Sportage (30.75×) over the country average.

Where do Little black dress fans live in United States?

Little black dress fans in United States are most concentrated in California (reach 312,417), Texas (reach 221,514), and New York (reach 191,718). These three regions account for the largest share of the active audience.

What other brands do Little black dress fans also like?

Beyond Little black dress itself, the audience over-indexes on Formal wear (14.48×), Kia Sportage (30.75×), Autism Awareness (13.08×), and Diabetes mellitus awareness (8.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little black dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.