Rascasse Audience Intelligence

Suit (clothing) Audience in Germany

A data profile of the people who buy, follow and care about Suit (clothing) in Germany — modelled from more than twelve digital signal sources. Suit (clothing) has an estimated audience of 2,853,197 people in Germany.

#1367among Topic in Germany#125in Fashion & Accessoires

The average Suit (clothing) fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Men's clothing, Jacket, Trousers, with strongest over-indexing on Men's clothing (2.01× the country average).

Demographically, the Suit (clothing) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Suit (clothing) fan in Germany is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Men's clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suit (clothing) profile in Germany.

Audience size
2.9M
in Germany
Gender
59.0%♀
41.0% male
Age
37.8
average years
Country rank
#2260
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suit (clothing) fans

59.0% are female, 41.0% are male, average age 37.8.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Suit (clothing) audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age37.8
Estimated audience size2,853,197
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Suit (clothing) audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Suit (clothing) audience comes from Germany.

Worldwide audience distribution share by country for Suit (clothing)
CountryShare
United States15.6%
India9.3%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suit (clothing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Suit (clothing) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.14×
02Hessen~200K1.14×
03Niedersachsen~300K1.08×
04Schleswig-Holstein~100K1.07×
05Rheinland-Pfalz~100K1.05×
06Berlin~100K1.01×
07Hamburg~60K1.01×
08Bayern~500K1.00×
09Baden-Württemberg~400K0.99×
10Brandenburg~90K0.99×
11Sachsen-Anhalt~70K0.97×
12Bremen~20K0.97×
13Sachsen~100K0.96×
14Thüringen~70K0.92×
15Mecklenburg-Vorpommern~50K0.92×
16Saarland~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Suit (clothing), Germany
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suit (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suit (clothing) audience
#·InterestCategoryAffinity×
01Indian wedding clothesFashion & Accessoires3.54×
02WorkwearFashion & Accessoires3.25×
03WalbuschShopping3.25×
04JacketFashion & Accessoires2.83×
05TuxedoFashion & Accessoires2.52×
06LinenFashion & Accessoires2.51×
07NiceTravel & Leisure2.18×
08TrousersFashion & Accessoires2.05×
09Men's clothingFashion & Accessoires2.01×
10GownFashion & Accessoires1.91×
11Coat (clothing)Fashion & Accessoires1.91×
12Sewing machineHome & Garden1.73×
13BreuningerFashion & Accessoires1.70×
14BlouseFashion & Accessoires1.66×
15SwimsuitFashion & Accessoires1.66×
16SkirtFashion & Accessoires1.59×
17BonprixShopping1.58×
18JeansFashion & Accessoires1.56×
19TchiboShopping1.53×
20DeichmannShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suit (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suit (clothing) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.22×
Price SensitivityPREMIUM1.17×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suit (clothing) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Social Media UsageJOY0.90×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suit (clothing) have in Germany?

Suit (clothing) has an estimated audience of 2,853,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Suit (clothing) fans?

59.0% of Suit (clothing) fans are female, 41.0% are male, with an average age of 37.8 years.

03

Which brands do Suit (clothing) fans like most?

Suit (clothing) fans show strongest brand affinity for Men's clothing (2.01×), Jacket (2.83×), and Trousers (2.05×) over the country average.

04

Where do Suit (clothing) fans live in Germany?

Suit (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Suit (clothing) fans also like?

Beyond Suit (clothing) itself, the audience over-indexes on Jacket (2.83×), Trousers (2.05×), Deichmann (1.5×), and Nice (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Suit (clothing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Suit (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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