Suit (clothing) Audience in Germany
Suit (clothing) has an estimated audience of 2,853,197 people in Germany. 59.0% are female, 41.0% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Men's clothing, Jacket, Trousers, Deichmann, Nice.
The average Suit (clothing) fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Men's clothing, Jacket, Trousers, with strongest over-indexing on Men's clothing (2.01× the country average). Demographically, the Suit (clothing) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Suit (clothing) fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.8 |
| Estimated audience size | 2,853,197 |
Audience persona
The typical Suit (clothing) fan in Germany is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Men's clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 759,084 | 1.22× |
| Bayern | 480,894 | 1.05× |
| Baden-Württemberg | 403,658 | 1.04× |
| Niedersachsen | 312,659 | 1.13× |
| Hessen | 275,201 | 1.27× |
| Rheinland-Pfalz | 155,109 | 1.09× |
| Berlin | 134,014 | 1.05× |
| Sachsen | 122,149 | 0.87× |
| Schleswig-Holstein | 108,570 | 1.06× |
| Brandenburg | 78,376 | 0.89× |
| Hamburg | 68,424 | 1.06× |
| Sachsen-Anhalt | 58,785 | 0.8× |
| Thüringen | 58,367 | 0.8× |
| Mecklenburg-Vorpommern | 44,316 | 0.81× |
| Saarland | 31,144 | 0.89× |
| Bremen | 24,138 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Men's clothing | 2.01× | Fashion & Accessoires |
| Jacket | 2.83× | Fashion & Accessoires |
| Trousers | 2.05× | Fashion & Accessoires |
| Deichmann | 1.5× | Shopping |
| Nice | 2.18× | Travel & Leisure |
| Breuninger | 1.7× | Fashion & Accessoires |
| Workwear | 3.25× | Fashion & Accessoires |
| Bonprix | 1.58× | Shopping |
| Tchibo | 1.53× | Shopping |
| Skirt | 1.59× | Fashion & Accessoires |
| Tuxedo | 2.52× | Fashion & Accessoires |
| Jeans | 1.56× | Fashion & Accessoires |
| Blouse | 1.66× | Fashion & Accessoires |
| Walbusch | 3.25× | Shopping |
| Gown | 1.91× | Fashion & Accessoires |
| Indian wedding clothes | 3.54× | Fashion & Accessoires |
| Coat (clothing) | 1.91× | Fashion & Accessoires |
| Linen | 2.51× | Fashion & Accessoires |
| Sewing machine | 1.73× | Home & Garden |
| Swimsuit | 1.66× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.75 |
| Design Affinity | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.47 |
| Early Adopter Mentality | POWER | 1.47 |
| Sustainability | BALANCE | 1.44 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 9.3% |
| China | 7.1% |
See Suit (clothing) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Suit (clothing) have in Germany?
Suit (clothing) has an estimated audience of 2,853,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Suit (clothing) fans?
59.0% of Suit (clothing) fans are female, 41.0% are male, with an average age of 37.8 years.
Which brands do Suit (clothing) fans like most?
Suit (clothing) fans show strongest brand affinity for Men's clothing (2.01×), Jacket (2.83×), and Trousers (2.05×) over the country average.
Where do Suit (clothing) fans live in Germany?
Suit (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 759,084), Bayern (reach 480,894), and Baden-Württemberg (reach 403,658). These three regions account for the largest share of the active audience.
What other brands do Suit (clothing) fans also like?
Beyond Suit (clothing) itself, the audience over-indexes on Jacket (2.83×), Trousers (2.05×), Deichmann (1.5×), and Nice (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suit (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.