Walbusch Audience in Germany
Walbusch has an estimated audience of 1,093,926 people in Germany. 55.9% are female, 44.1% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Commercial mortgage, Emil Nolde, Home Delivery, KLIX (AM).
The average Walbusch fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Commercial mortgage, Emil Nolde, with strongest over-indexing on Progressive rock (2.39× the country average). Demographically, the Walbusch audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Walbusch fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 36.8 |
| Estimated audience size | 1,093,926 |
Audience persona
The typical Walbusch fan in Germany is more female, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 486,047 | 1.5× |
| Bayern | 234,889 | 0.98× |
| Niedersachsen | 189,748 | 1.32× |
| Baden-Württemberg | 185,984 | 0.92× |
| Hessen | 105,605 | 0.93× |
| Rheinland-Pfalz | 96,196 | 1.29× |
| Schleswig-Holstein | 70,354 | 1.32× |
| Sachsen | 68,406 | 0.94× |
| Berlin | 48,680 | 0.73× |
| Brandenburg | 44,258 | 0.96× |
| Sachsen-Anhalt | 36,227 | 0.94× |
| Thüringen | 33,967 | 0.9× |
| Hamburg | 24,448 | 0.73× |
| Mecklenburg-Vorpommern | 22,853 | 0.81× |
| Saarland | 16,621 | 0.91× |
| Bremen | 10,482 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.39× | Music & Radio |
| Commercial mortgage | 1.51× | Business & Career |
| Emil Nolde | 3.79× | Arts & Culture |
| Home Delivery | 1.84× | Food & Beverages |
| KLIX (AM) | 1.55× | Music & Radio |
| Business English | 1.6× | Business & Career |
| Kloten | 7.36× | Travel & Leisure |
| Ich + Ich | 7.79× | Music & Radio |
| Ireen Sheer | 1.58× | Music & Radio |
| Novi Pazar | 5.12× | Travel & Leisure |
| Fantasy Earth: Zero | 3.39× | Games |
| The Hunt (2012 film) | 2.3× | Movies & TV |
| Cachorro | 1.76× | Pets & Animals |
| Corfu (regional unit) | 1.51× | Travel & Leisure |
| Indigenous Australian art | 2.7× | Arts & Culture |
| Figure painting (hobby) | 1.84× | Arts & Culture |
| Stamp collecting | 2.32× | Home & Garden |
| Liberace | 2.7× | Music & Radio |
| Kieser Training | 1.75× | Sports |
| Picnic | 1.57× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.47 |
| Early Adopter Mentality | POWER | 1.45 |
| Design Affinity | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.43 |
| Luxury Orientation | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.3% |
| Austria | 6.2% |
| Switzerland | 4.3% |
See Walbusch audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Walbusch have in Germany?
Walbusch has an estimated audience of 1,093,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Walbusch fans?
55.9% of Walbusch fans are female, 44.1% are male, with an average age of 36.8 years.
Which brands do Walbusch fans like most?
Walbusch fans show strongest brand affinity for Progressive rock (2.39×), Commercial mortgage (1.51×), and Emil Nolde (3.79×) over the country average.
Where do Walbusch fans live in Germany?
Walbusch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 486,047), Bayern (reach 234,889), and Niedersachsen (reach 189,748). These three regions account for the largest share of the active audience.
What other brands do Walbusch fans also like?
Beyond Walbusch itself, the audience over-indexes on Commercial mortgage (1.51×), Emil Nolde (3.79×), Home Delivery (1.84×), and KLIX (AM) (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Walbusch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.