Taller Audience in United States

Taller logo

Taller has an estimated audience of 964,858 people in United States. 32.4% are female, 67.6% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Cillian Murphy, Indeed.com, Capital One, CarGurus.

The average Taller fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Cillian Murphy, Indeed.com, with strongest over-indexing on Google Maps (13.6× the country average). Demographically, the Taller audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Taller fans

Demographic split for Taller audience in United States
MetricValue
Female32.4%
Male67.6%
Average age41.6
Estimated audience size964,858

Audience persona

The typical Taller fan in United States is more male, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Taller in United States
RegionReachAffinity
California171,0121.61×
Texas143,9551.74×
New York118,7842.2×
Florida98,8361.51×
Illinois35,2011.1×
Georgia33,7731.14×
Virginia33,6531.43×
North Carolina31,9091.1×
Pennsylvania30,9990.95×
New Jersey30,1601.23×
Arizona26,3311.34×
Ohio23,1560.78×
Michigan20,9300.83×
Maryland20,6531.24×
Washington20,4551.06×
Tennessee19,1430.99×
Massachusetts18,8340.99×
Minnesota17,6581.28×
Indiana16,9490.96×
Colorado16,8471.11×
Missouri13,2730.85×
Kentucky11,9630.99×
Oregon11,7161.06×
Louisiana11,7080.94×
Wisconsin11,6080.8×
Alabama11,5800.86×
South Carolina11,4900.79×
Oklahoma11,2021.05×
Nevada9,7841.05×
Connecticut8,9400.92×
Utah8,3570.97×
Kansas7,7401.02×
Iowa6,7520.85×
Mississippi6,4470.81×
Arkansas6,3370.8×
New Mexico5,8171.2×
Nebraska4,9341.02×
Washington, District of Columbia3,9611.37×
Idaho3,5550.73×
West Virginia3,0570.68×
Hawaii2,7970.67×
Rhode Island2,6130.85×
New Hampshire2,3330.61×
Montana2,0690.77×
Maine1,8910.55×
Delaware1,8560.7×
North Dakota1,4200.72×
Alaska1,3560.66×
South Dakota1,2640.57×
Vermont1,2410.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taller audience
BrandAffinityCategory
Google Maps13.6×Internet & Social Media
Cillian Murphy32.29×Movies & TV
Indeed.com9.11×Business & Career
Capital One8.78×Business & Career
CarGurus10.31×Cars & Mobility
Dakota Johnson15.72×Movies & TV
Enterprise Rent-A-Car8.61×Cars & Mobility
Armie Hammer28.08×Movies & TV
Circle K9.36×Shopping
Staples (Canada)6.78×Business & Career
Sarah Jessica Parker17.43×Movies & TV
Apple Store9.93×Shopping
Khan Academy10.44×Business & Career
Jeff Bezos13.92×Business & Career
DeviantArt8.74×Internet & Social Media
Pollo Campero16.34×Food & Beverages
Billy Bob Thornton9.76×Movies & TV
Google Earth10.9×Internet & Social Media
Benny Blanco14.8×Music & Radio
Pierce Brosnan13.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taller audience
TraitClusterScore
Urban LifestyleOPEN1.62
PatriotismCONSERVATISM1.62
ExtroversionTHRILL1.57
Need for SecurityCONSERVATISM1.55
Risk AppetiteTHRILL1.45
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Taller
CountryShare
Spain30.4%
Mexico29.2%
United States12.9%

See Taller audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Taller have in United States?

Taller has an estimated audience of 964,858 people in United States, concentrated in California and Texas.

What is the gender split and age of Taller fans?

32.4% of Taller fans are female, 67.6% are male, with an average age of 41.6 years.

Which brands do Taller fans like most?

Taller fans show strongest brand affinity for Google Maps (13.6×), Cillian Murphy (32.29×), and Indeed.com (9.11×) over the country average.

Where do Taller fans live in United States?

Taller fans in United States are most concentrated in California (reach 171,012), Texas (reach 143,955), and New York (reach 118,784). These three regions account for the largest share of the active audience.

What other brands do Taller fans also like?

Beyond Taller itself, the audience over-indexes on Cillian Murphy (32.29×), Indeed.com (9.11×), Capital One (8.78×), and CarGurus (10.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.