A data profile of the people who buy, follow and care about Taller in Spain — modelled from more than twelve digital signal sources. Taller has an estimated audience of 2,274,851 people in Spain.
Taller has an estimated audience of 2,274,851 people in Spain. 46.1% are female, 53.9% are male, average age 49.4. Top brand affinities: Rim (wheel), Dakar Rally, Car rentals, Bicycle helmet, Carcare.
Top brand affinities include Rim (wheel), Dakar Rally, Car rentals, with strongest over-indexing on Rim (wheel) (18.95× the country average).
Demographically, the Taller audience skews balanced with an average age of 49.4, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
The typical Taller fan in Spain is balanced, around 49.4 years old, with strong Risk Appetite tendencies and a notable affinity for Rim (wheel).
The key figures that characterise the Taller profile in Spain.
46.1% are female, 53.9% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 49.4 |
| Estimated audience size | 2,274,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 42% |
of the worldwide Taller audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 30.4% |
| Mexico | 29.1% |
| United States | 12.9% |
The strongest cross-interests of the Taller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rim (wheel) | Cars & Mobility | 18.95× | ||
| 02 | Dakar Rally | Sports | 10.06× | ||
| 03 | Hot Wheels | Kids & Family | 7.78× | ||
| 04 | Bicycle helmet | Cars & Mobility | 7.73× | ||
| 05 | Remittance | Business & Career | 6.75× | ||
| 06 | Kart racing | Sports | 5.99× | ||
| 07 | Auto detailing | Cars & Mobility | 5.89× | ||
| 08 | Motor oil | Cars & Mobility | 5.73× | ||
| 09 | Auto show | Cars & Mobility | 5.72× | ||
| 10 | Carcare | Cars & Mobility | 5.45× | ||
| 11 | Car rentals | Cars & Mobility | 4.07× | ||
| 12 | Cruiser (motorcycle) | Cars & Mobility | 3.85× | ||
| 13 | Solar energy | Home & Garden | 3.01× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 2.89× | ||
| 15 | Custom motorcycle | Cars & Mobility | 2.71× | ||
| 16 | MotoGP | Sports | 2.13× | ||
| 17 | IBEX 35 | Business & Career | 1.84× | ||
| 18 | Caixabank | Business & Career | 1.71× | ||
| 19 | Movistar+ | Movies & TV | 1.63× | ||
| 20 | Sabadell | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.60× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.83× | |
| Spirituality | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Taller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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