Rascasse Audience Intelligence

Suitcase Audience in United States

A data profile of the people who buy, follow and care about Suitcase in United States — modelled from more than twelve digital signal sources. Suitcase has an estimated audience of 1,629,272 people in United States.

#7006among Topic in United States#734in Fashion & Accessoires

The average Suitcase fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Samsonite, Caggioni Travel Luggage, Briefcase, with strongest over-indexing on Samsonite (62.6× the country average).

Demographically, the Suitcase audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suitcase fan in United States is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Samsonite.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suitcase profile in United States.

Audience size
1.6M
in United States
Gender
70.9%♀
29.1% male
Age
41.3
average years
Country rank
#16671
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suitcase fans

70.9% are female, 29.1% are male, average age 41.3.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Suitcase audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.3
Estimated audience size1,629,272
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Suitcase audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Suitcase audience comes from United States.

Worldwide audience distribution share by country for Suitcase
CountryShare
United States13.4%
Japan8.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suitcase audience in United States is strongest.

Fig. 05

Top regions by affinity

Suitcase fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.37×
02Georgia~60K1.25×
03Mississippi~20K1.22×
04Texas~200K1.20×
05Louisiana~30K1.20×
06Hawaii~8K1.19×
07Massachusetts~40K1.15×
08Florida~100K1.14×
09New Jersey~50K1.14×
10Connecticut~20K1.14×
11California~200K1.11×
12Alabama~30K1.11×
13Illinois~60K1.08×
14Maryland~30K1.08×
15South Carolina~30K1.08×
16North Carolina~50K1.06×
17Pennsylvania~60K1.04×
18Virginia~40K1.04×
19Washington, District of Columbia~5K1.03×
20Alaska~4K1.02×
21Tennessee~30K1.01×
22Nevada~20K1.01×
23Arkansas~10K1.00×
24Nebraska~8K1.00×
25Rhode Island~5K0.99×
26North Dakota~3K0.99×
27Arizona~30K0.98×
28Indiana~30K0.98×
29Minnesota~20K0.98×
30Kentucky~20K0.98×
31Delaware~4K0.98×
32Kansas~10K0.96×
33Washington~30K0.95×
34Michigan~40K0.94×
35Missouri~20K0.94×
36Oklahoma~20K0.94×
37New Mexico~7K0.92×
38West Virginia~7K0.92×
39Ohio~50K0.91×
40Maine~5K0.90×
41Colorado~20K0.89×
42Oregon~20K0.89×
43Idaho~7K0.87×
44Wisconsin~20K0.86×
45Iowa~10K0.86×
46New Hampshire~6K0.86×
47South Dakota~3K0.86×
48Utah~10K0.85×
49Montana~4K0.82×
50Vermont~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Suitcase, United States
0.77×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suitcase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suitcase audience
#·InterestCategoryAffinity×
01BriefcaseFashion & Accessoires78.20×
02Luggage lockTravel & Leisure64.04×
03Caggioni Travel LuggageTopic63.79×
04Antler LuggageFashion & Accessoires63.79×
05SamsoniteFashion & Accessoires62.60×
06Trunk (luggage)Fashion & Accessoires55.40×
07TauckTravel & Leisure50.35×
08Hand luggageFashion & Accessoires30.34×
09OyshoFashion & Accessoires20.03×
10Cole SprouseMovies & TV11.24×
11BaggageFashion & Accessoires9.26×
12Hailee SteinfeldMovies & TV4.55×
13Nordstrom rackFashion & Accessoires3.60×
14American AirlinesTravel & Leisure2.03×
15ShoesFashion & Accessoires1.97×
16BeautyBeauty & Wellness1.75×
17BeveragesFood & Beverages1.61×
18HappinessHealth1.60×
19RestaurantsFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suitcase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suitcase audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.80×
TravellingTHRILL1.69×
IndividualismJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suitcase audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
ExtroversionTHRILL0.95×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suitcase have in United States?

Suitcase has an estimated audience of 1,629,272 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Suitcase fans?

70.9% of Suitcase fans are female, 29.1% are male, with an average age of 41.3 years.

03

Which brands do Suitcase fans like most?

Suitcase fans show strongest brand affinity for Samsonite (62.6×), Caggioni Travel Luggage (63.79×), and Briefcase (78.2×) over the country average.

04

Where do Suitcase fans live in United States?

Suitcase fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Suitcase fans also like?

Beyond Suitcase itself, the audience over-indexes on Caggioni Travel Luggage (63.79×), Briefcase (78.2×), Luggage lock (64.04×), and Baggage (9.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Suitcase audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suitcase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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