Suitcase Audience in United States

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Suitcase has an estimated audience of 1,629,272 people in United States. 70.9% are female, 29.1% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Samsonite, Caggioni Travel Luggage, Briefcase, Luggage lock, Baggage.

The average Suitcase fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Samsonite, Caggioni Travel Luggage, Briefcase, with strongest over-indexing on Samsonite (62.6× the country average). Demographically, the Suitcase audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Suitcase fans

Demographic split for Suitcase audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.3
Estimated audience size1,629,272

Audience persona

The typical Suitcase fan in United States is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Samsonite.

Top regions in United States

Top regions ranked by reach for Suitcase in United States
RegionReachAffinity
California208,8731.17×
Texas171,0101.22×
New York134,6941.48×
Florida132,0361.2×
Georgia62,9881.25×
Illinois61,0181.12×
Pennsylvania57,3051.04×
North Carolina54,6441.11×
New Jersey49,3211.19×
Ohio47,4960.95×
Virginia42,5481.07×
Michigan41,2070.97×
Massachusetts38,0501.19×
Tennessee34,1491.04×
Arizona33,6541.01×
Washington32,2100.99×
Maryland31,1151.11×
Indiana29,5620.99×
South Carolina26,6851.09×
Louisiana25,5341.22×
Alabama25,3141.11×
Missouri24,8350.95×
Colorado23,8270.93×
Minnesota23,4901.01×
Wisconsin20,1670.82×
Kentucky19,9630.98×
Connecticut19,3321.18×
Oregon17,2030.92×
Oklahoma17,0390.94×
Mississippi16,2501.21×
Nevada15,9601.01×
Arkansas13,3791×
Kansas12,1240.94×
Utah11,5760.79×
Iowa11,2560.84×
Hawaii8,0421.15×
Nebraska7,7290.95×
New Mexico7,0000.86×
Idaho6,6300.81×
West Virginia6,5440.86×
New Hampshire5,4080.84×
Washington, District of Columbia5,1071.04×
Maine5,0190.86×
Rhode Island4,9690.96×
Delaware4,2370.94×
Montana3,4960.77×
Alaska3,2700.94×
North Dakota3,0300.91×
South Dakota2,7060.72×
Vermont2,0060.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suitcase audience
BrandAffinityCategory
Samsonite62.6×Fashion & Accessoires
Caggioni Travel Luggage63.79×
Briefcase78.2×Fashion & Accessoires
Luggage lock64.04×Travel & Leisure
Baggage9.26×Fashion & Accessoires
Tauck50.35×Travel & Leisure
Antler Luggage63.79×Fashion & Accessoires
Hand luggage30.34×Fashion & Accessoires
Nordstrom rack3.6×Fashion & Accessoires
Trunk (luggage)55.4×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Oysho20.03×Fashion & Accessoires
Movies1.51×Movies & TV
Hailee Steinfeld4.55×Movies & TV
Beverages1.61×Food & Beverages
Restaurants1.55×Food & Beverages
American Airlines2.03×Travel & Leisure
Cole Sprouse11.24×Movies & TV
Happiness1.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suitcase audience
TraitClusterScore
Quality AwarenessPREMIUM5.61
Design AffinityPREMIUM2.07
Luxury OrientationPREMIUM1.85
SustainabilityBALANCE1.83
TravellingTHRILL1.81
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Suitcase
CountryShare
United States13.4%
Japan8.7%
China5.1%

See Suitcase audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Suitcase have in United States?

Suitcase has an estimated audience of 1,629,272 people in United States, concentrated in California and Texas.

What is the gender split and age of Suitcase fans?

70.9% of Suitcase fans are female, 29.1% are male, with an average age of 41.3 years.

Which brands do Suitcase fans like most?

Suitcase fans show strongest brand affinity for Samsonite (62.6×), Caggioni Travel Luggage (63.79×), and Briefcase (78.2×) over the country average.

Where do Suitcase fans live in United States?

Suitcase fans in United States are most concentrated in California (reach 208,873), Texas (reach 171,010), and New York (reach 134,694). These three regions account for the largest share of the active audience.

What other brands do Suitcase fans also like?

Beyond Suitcase itself, the audience over-indexes on Caggioni Travel Luggage (63.79×), Briefcase (78.2×), Luggage lock (64.04×), and Baggage (9.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suitcase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.