Hand luggage Audience in United States

Hand luggage logo

Hand luggage has an estimated audience of 1,163,872 people in United States. 75.8% are female, 24.2% are male, average age 43.7. Top regions: Florida, California, Texas. Top brand affinities: Kia Sportage, Photo sharing, Honda HR-V, Suitcase, Autism Awareness.

The average Hand luggage fan in United States is 43.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Kia Sportage, Photo sharing, Honda HR-V, with strongest over-indexing on Kia Sportage (35× the country average). Demographically, the Hand luggage audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Hand luggage fans

Demographic split for Hand luggage audience in United States
MetricValue
Female75.8%
Male24.2%
Average age43.7
Estimated audience size1,163,872

Audience persona

The typical Hand luggage fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Hand luggage in United States
RegionReachAffinity
Florida200,8902.55×
California157,5061.23×
Texas118,7771.19×
New York107,7171.66×
New Jersey49,0481.66×
Illinois46,0601.19×
Georgia38,2511.07×
Pennsylvania34,9930.89×
Virginia33,5081.18×
North Carolina32,6540.93×
Arizona31,5051.33×
Massachusetts29,7421.3×
Ohio27,4630.77×
Maryland26,1291.31×
Washington25,9451.11×
Michigan22,0970.73×
Colorado18,3041×
Indiana17,1690.81×
Tennessee17,0570.73×
South Carolina17,0490.97×
Nevada15,7361.4×
Connecticut15,5541.33×
Minnesota14,6140.88×
Missouri14,4680.77×
Wisconsin13,8010.79×
Oregon12,0080.9×
Louisiana10,2670.68×
Hawaii10,2192.04×
Utah9,9470.95×
Kentucky9,4980.65×
Alabama9,0730.56×
Oklahoma8,3810.65×
Kansas7,1330.78×
Iowa6,4540.67×
Arkansas5,5840.58×
New Mexico5,4240.93×
Idaho5,3490.92×
New Hampshire4,4740.98×
Mississippi4,2390.44×
Rhode Island3,9361.06×
Nebraska3,8940.67×
Washington, District of Columbia3,3520.96×
Delaware3,2671.02×
Maine3,2620.78×
Alaska3,0101.21×
West Virginia2,8960.53×
Montana2,6240.81×
South Dakota2,1760.81×
North Dakota1,9170.8×
Wyoming1,8551.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hand luggage audience
BrandAffinityCategory
Kia Sportage35×Cars & Mobility
Photo sharing47.19×Internet & Social Media
Honda HR-V24×Cars & Mobility
Suitcase22.17×Fashion & Accessoires
Autism Awareness8.2×Health
Diabetes mellitus awareness5.56×Health
Pre-school playgroup26.08×Kids & Family
Livemusic3.84×Music & Radio
Key Food14.16×Shopping
Singer-songwriter2.76×Music & Radio
Office supplies8.51×Business & Career
Microblogging5.65×Technology & Electronics
Jeep Grand Cherokee6.67×Cars & Mobility
Property finder3.49×Home & Garden
Nordstrom2.37×Shopping
Handbags2.37×Fashion & Accessoires
Child development3.84×Business & Career
Non-fiction books3.81×Literature
Tory Burch3.78×Fashion & Accessoires
Massively multiplayer online games3.93×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hand luggage audience
TraitClusterScore
Quality AwarenessPREMIUM2.37
Design AffinityPREMIUM1.88
TravellingTHRILL1.86
Luxury OrientationPREMIUM1.48
CreativityOPEN1.43
IndulgenceJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Hand luggage
CountryShare
United States24.0%
United Kingdom10.0%
Japan5.4%

See Hand luggage audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hand luggage have in United States?

Hand luggage has an estimated audience of 1,163,872 people in United States, concentrated in Florida and California.

What is the gender split and age of Hand luggage fans?

75.8% of Hand luggage fans are female, 24.2% are male, with an average age of 43.7 years.

Which brands do Hand luggage fans like most?

Hand luggage fans show strongest brand affinity for Kia Sportage (35×), Photo sharing (47.19×), and Honda HR-V (24×) over the country average.

Where do Hand luggage fans live in United States?

Hand luggage fans in United States are most concentrated in Florida (reach 200,890), California (reach 157,506), and Texas (reach 118,777). These three regions account for the largest share of the active audience.

What other brands do Hand luggage fans also like?

Beyond Hand luggage itself, the audience over-indexes on Photo sharing (47.19×), Honda HR-V (24×), Suitcase (22.17×), and Autism Awareness (8.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand luggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.