Rascasse Audience Intelligence

Hand luggage Audience in United States

A data profile of the people who buy, follow and care about Hand luggage in United States — modelled from more than twelve digital signal sources. Hand luggage has an estimated audience of 1,163,872 people in United States.

#8161among Topic in United States#884in Fashion & Accessoires

The average Hand luggage fan in United States is 43.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Suitcase, Photo sharing, TransUnion, with strongest over-indexing on Suitcase (30.34× the country average).

Demographically, the Hand luggage audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hand luggage fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Suitcase.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hand luggage profile in United States.

Audience size
1.2M
in United States
Gender
75.8%♀
24.2% male
Age
43.7
average years
Country rank
#21323
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hand luggage fans

75.8% are female, 24.2% are male, average age 43.7.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Hand luggage audience in United States
MetricValue
Female75.8%
Male24.2%
Average age43.7
Estimated audience size1,163,872
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Hand luggage audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4925%
50+30%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Hand luggage audience comes from United States.

Worldwide audience distribution share by country for Hand luggage
CountryShare
United States24.0%
United Kingdom10.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hand luggage audience in United States is strongest.

Fig. 05

Top regions by affinity

Hand luggage fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K2.25×
02New York~100K1.57×
03Hawaii~8K1.51×
04New Jersey~40K1.48×
05Maryland~20K1.23×
06Arizona~30K1.21×
07Massachusetts~30K1.21×
08Nevada~10K1.20×
09Connecticut~10K1.18×
10Texas~100K1.17×
11California~100K1.13×
12Virginia~30K1.12×
13Alaska~3K1.11×
14Illinois~40K1.10×
15Washington, District of Columbia~4K1.05×
16Washington~20K1.04×
17Rhode Island~4K1.04×
18Delaware~3K1.03×
19Georgia~40K1.02×
20Vermont~2K1.02×
21New Hampshire~5K1.01×
22South Dakota~3K1.00×
23North Dakota~2K1.00×
24New Mexico~6K0.97×
25Montana~3K0.97×
26South Carolina~20K0.96×
27Idaho~6K0.96×
28Maine~4K0.96×
29Colorado~20K0.95×
30North Carolina~30K0.94×
31Utah~10K0.94×
32Pennsylvania~40K0.91×
33Oregon~10K0.91×
34West Virginia~5K0.90×
35Minnesota~10K0.89×
36Kansas~8K0.89×
37Nebraska~5K0.89×
38Iowa~8K0.87×
39Mississippi~8K0.86×
40Arkansas~8K0.86×
41Oklahoma~10K0.85×
42Indiana~20K0.84×
43Missouri~20K0.84×
44Wisconsin~10K0.84×
45Louisiana~10K0.84×
46Tennessee~20K0.83×
47Kentucky~10K0.83×
48Ohio~30K0.81×
49Michigan~20K0.80×
50Alabama~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Hand luggage, United States
0.79×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hand luggage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hand luggage audience
#·InterestCategoryAffinity×
01Photo sharingInternet & Social Media36.52×
02SuitcaseFashion & Accessoires30.34×
03Paperless PostShopping20.00×
04CDWTechnology & Electronics20.00×
05Anjelica HustonMovies & TV17.42×
06Key FoodShopping16.63×
07Stanley SteemerHome & Garden16.08×
08The A-TeamMovies & TV15.04×
09George SorosBusiness & Career13.06×
10AsurionBusiness & Career12.27×
11TransUnionTechnology & Electronics11.91×
12Copa AirlinesTravel & Leisure11.46×
13Jon FavreauMovies & TV10.22×
14Office suppliesBusiness & Career7.14×
15Massively multiplayer online gamesGames4.52×
16QVCMovies & TV3.68×
17IKEAHome & Garden2.36×
18Trader Joe'sShopping2.16×
19AirbnbTravel & Leisure2.04×
20PinterestInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hand luggage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hand luggage audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.65×
TravellingTHRILL2.08×
Design AffinityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hand luggage audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
SpiritualityBALANCE0.94×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hand luggage have in United States?

Hand luggage has an estimated audience of 1,163,872 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Hand luggage fans?

75.8% of Hand luggage fans are female, 24.2% are male, with an average age of 43.7 years.

03

Which brands do Hand luggage fans like most?

Hand luggage fans show strongest brand affinity for Suitcase (30.34×), Photo sharing (36.52×), and TransUnion (11.91×) over the country average.

04

Where do Hand luggage fans live in United States?

Hand luggage fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hand luggage fans also like?

Beyond Hand luggage itself, the audience over-indexes on Photo sharing (36.52×), TransUnion (11.91×), Paperless Post (20×), and Key Food (16.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Hand luggage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand luggage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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