Rascasse Audience Intelligence

Briefcase Audience in United States

A data profile of the people who buy, follow and care about Briefcase in United States — modelled from more than twelve digital signal sources. Briefcase has an estimated audience of 643,859 people in United States.

#10378among Topic in United States#1187in Fashion & Accessoires

The average Briefcase fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Suitcase, Massively multiplayer online games, paul smith, with strongest over-indexing on Suitcase (78.2× the country average).

Demographically, the Briefcase audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Briefcase fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Suitcase.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Briefcase profile in United States.

Audience size
644K
in United States
Gender
71.2%♀
28.8% male
Age
42.5
average years
Country rank
#31479
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Briefcase fans

71.2% are female, 28.8% are male, average age 42.5.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Briefcase audience in United States
MetricValue
Female71.2%
Male28.8%
Average age42.5
Estimated audience size643,859
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Briefcase audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Briefcase audience comes from United States.

Worldwide audience distribution share by country for Briefcase
CountryShare
United States18.5%
Japan8.8%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Briefcase audience in United States is strongest.

Fig. 05

Top regions by affinity

Briefcase fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K1.32×
02California~90K1.24×
03New York~40K1.23×
04Washington, District of Columbia~2K1.23×
05Texas~60K1.13×
06Louisiana~9K1.12×
07Georgia~20K1.11×
08Massachusetts~10K1.09×
09Tennessee~10K1.07×
10Maryland~10K1.07×
11Alabama~10K1.07×
12Mississippi~6K1.07×
13Illinois~20K1.06×
14Connecticut~7K1.06×
15New Jersey~20K1.05×
16Florida~50K1.04×
17Virginia~20K1.03×
18Nevada~6K1.03×
19Arkansas~5K1.03×
20Kansas~5K1.02×
21Washington~10K1.01×
22Kentucky~8K1.01×
23Indiana~10K1.00×
24Hawaii~3K1.00×
25Utah~6K0.99×
26North Dakota~1K0.99×
27Michigan~20K0.98×
28Missouri~10K0.98×
29South Dakota~1K0.98×
30Pennsylvania~20K0.97×
31Arizona~10K0.97×
32New Mexico~3K0.97×
33Alaska~1K0.97×
34North Carolina~20K0.96×
35Oregon~7K0.96×
36Rhode Island~2K0.96×
37South Carolina~9K0.95×
38Nebraska~3K0.94×
39Montana~2K0.94×
40Colorado~9K0.92×
41Minnesota~8K0.92×
42Idaho~3K0.92×
43New Hampshire~2K0.92×
44Delaware~2K0.92×
45Maine~2K0.91×
46Ohio~20K0.90×
47Iowa~5K0.90×
48West Virginia~3K0.90×
49Vermont~1K0.90×
50Wisconsin~8K0.88×
Fig. 06

Affinity by region

Affinity by region — Briefcase, United States
0.88×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Briefcase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Briefcase audience
#·InterestCategoryAffinity×
01SuitcaseFashion & Accessoires78.20×
02paul smithFashion & Accessoires20.00×
03EVA AirTravel & Leisure20.00×
04China AirlinesTravel & Leisure20.00×
05Porter AirlinesTravel & Leisure20.00×
06Korean AirTravel & Leisure12.75×
07Home OfficeBusiness & Career7.59×
08Massively multiplayer online gamesGames7.51×
09Office suppliesBusiness & Career6.91×
10FlightAwareTravel & Leisure6.90×
11Kitchen knifeHome & Garden4.69×
12Real-time strategyGames3.88×
13Child developmentBusiness & Career3.77×
14Adventure gameGames2.99×
15Nordstrom rackFashion & Accessoires2.89×
16Game consolesTechnology & Electronics2.41×
17Discount storesShopping2.26×
18IKEAHome & Garden2.15×
19ApartmentBusiness & Career1.91×
20NordstromShopping1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Briefcase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Briefcase audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.27×
Luxury OrientationPREMIUM2.17×
Price SensitivityPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Briefcase audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Social Media UsageJOY0.95×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Briefcase have in United States?

Briefcase has an estimated audience of 643,859 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Briefcase fans?

71.2% of Briefcase fans are female, 28.8% are male, with an average age of 42.5 years.

03

Which brands do Briefcase fans like most?

Briefcase fans show strongest brand affinity for Suitcase (78.2×), Massively multiplayer online games (7.51×), and paul smith (20×) over the country average.

04

Where do Briefcase fans live in United States?

Briefcase fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Briefcase fans also like?

Beyond Briefcase itself, the audience over-indexes on Massively multiplayer online games (7.51×), paul smith (20×), EVA Air (20×), and FlightAware (6.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Briefcase audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Briefcase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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