Rascasse Audience Intelligence

Paper Mate Target Market in United States

A data profile of the people who buy, follow and care about Paper Mate in United States — modelled from more than twelve digital signal sources. Paper Mate has an estimated audience of 304,923 people in United States.

#2among Pens in United States#4960among Brand in United States#2958in Business & Career

The average Paper Mate fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Key Food, Real Salt Lake, Taron Egerton, with strongest over-indexing on Key Food (51.94× the country average).

Demographically, the Paper Mate audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paper Mate fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Key Food.

Category: Business & Career · Type: Brand · Subtype: Pens

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paper Mate profile in United States.

Audience size
305K
in United States
Gender
69.0%♀
31.0% male
Age
42.8
average years
Country rank
#47957
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paper Mate

69.0% are female, 31.0% are male, average age 42.8.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Paper Mate audience in United States
MetricValue
Female69.0%
Male31.0%
Average age42.8
Estimated audience size304,923
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Paper Mate audience in United States
Age bracketShare%
16-196%
20-2919%
30-3926%
40-4928%
50+21%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Paper Mate audience comes from United States.

Worldwide audience distribution share by country for Paper Mate
CountryShare
United States59.2%
Mexico9.6%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paper Mate audience in United States is strongest.

Fig. 05

Top regions by affinity

Paper Mate customers by region in United States
#RegionReachAffinity×
01Texas~40K1.39×
02California~40K1.22×
03Illinois~10K1.20×
04Georgia~10K1.18×
05New York~20K1.16×
06North Carolina~10K1.14×
07Virginia~8K1.12×
08Louisiana~4K1.12×
09Michigan~9K1.10×
10Wisconsin~5K1.10×
11Mississippi~3K1.09×
12Nebraska~2K1.09×
13Tennessee~7K1.08×
14Alabama~5K1.08×
15Iowa~3K1.07×
16Kansas~3K1.07×
17Indiana~6K1.05×
18South Dakota<1K1.05×
19Kentucky~4K1.03×
20New Jersey~8K1.02×
21Maryland~5K1.02×
22Minnesota~4K1.01×
23Arkansas~3K1.01×
24North Dakota<1K1.01×
25Ohio~9K1.00×
26Arizona~6K1.00×
27Oklahoma~3K0.99×
28Washington~6K0.98×
29Massachusetts~6K0.98×
30South Carolina~5K0.98×
31Connecticut~3K0.98×
32Florida~20K0.97×
33Pennsylvania~10K0.97×
34Missouri~5K0.97×
35West Virginia~1K0.97×
36Idaho~1K0.96×
37Alaska<1K0.96×
38Vermont<1K0.96×
39Oregon~3K0.94×
40Utah~3K0.94×
41New Hampshire~1K0.94×
42Rhode Island<1K0.94×
43Washington, District of Columbia<1K0.94×
44Nevada~3K0.93×
45Montana<1K0.93×
46Delaware<1K0.93×
47New Mexico~1K0.92×
48Colorado~4K0.91×
49Hawaii~1K0.91×
50Maine<1K0.91×
Fig. 06

Affinity by region

Affinity by region — Paper Mate, United States
0.91×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paper Mate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paper Mate audience
#·InterestCategoryAffinity×
01Real Salt LakeSports76.80×
02RackspaceTechnology & Electronics55.09×
03Key FoodShopping51.94×
04Abt ElectronicsShopping47.01×
05Fannie MaeBusiness & Career43.44×
06ZipcarCars & Mobility27.37×
07Soylent GreenMovies & TV26.52×
08TwilioTechnology & Electronics24.67×
09Taron EgertonMovies & TV22.34×
10AsurionBusiness & Career21.10×
11Torchy's TacosFood & Beverages14.41×
12The Container StoreShopping14.32×
13Kendra ScottFashion & Accessoires13.78×
14Jennifer GarnerMovies & TV9.96×
15FedExBusiness & Career4.61×
16Discount storesShopping4.21×
17Mortgage loansBusiness & Career3.71×
18Pizza HutFood & Beverages3.66×
19McDonald'sFood & Beverages3.18×
20PinterestInternet & Social Media2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paper Mate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paper Mate audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.85×
Convenience OrientationPREMIUM2.23×
Family OrientationCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paper Mate audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Luxury OrientationPREMIUM0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paper Mate's target market in United States?

Paper Mate's target market in United States covers an estimated 304,923 people, concentrated in California and Texas.

02

What is the gender split and age of Paper Mate customers?

69.0% of the Paper Mate audience are female, 31.0% are male, with an average age of 42.8 years.

03

Which brands do Paper Mate fans like most?

Paper Mate fans show strongest brand affinity for Key Food (51.94×), Real Salt Lake (76.8×), and Taron Egerton (22.34×) over the country average.

04

Where do Paper Mate fans live in United States?

Paper Mate fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Paper Mate fans also like?

Beyond Paper Mate itself, the audience over-indexes on Real Salt Lake (76.8×), Taron Egerton (22.34×), Kendra Scott (13.78×), and Fannie Mae (43.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paper Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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