Paper Mate Audience in United States

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Paper Mate has an estimated audience of 305,094 people in United States. 69.0% are female, 31.0% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Saving, Khaadi, Jesse Plemons, Elsword.

The average Paper Mate fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Saving, Khaadi, with strongest over-indexing on Mothercare (13.91× the country average). Demographically, the Paper Mate audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Pens

Demographics of Paper Mate fans

Demographic split for Paper Mate audience in United States
MetricValue
Female69.0%
Male31.0%
Average age42.8
Estimated audience size305,094

Audience persona

The typical Paper Mate fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Paper Mate in United States
RegionReachAffinity
California43,9771.31×
Texas38,2931.46×
New York21,6571.27×
Florida20,6771×
Illinois12,8071.26×
Georgia11,8431.26×
North Carolina10,3551.13×
Pennsylvania9,8250.96×
Michigan9,5331.19×
Ohio9,1910.98×
Virginia8,2831.11×
New Jersey7,8091.01×
Tennessee6,9311.13×
Washington6,1771.01×
Massachusetts6,1431.02×
Indiana6,0231.08×
Arizona5,8540.94×
Maryland5,3771.03×
Wisconsin5,2451.14×
Colorado4,6340.96×
Missouri4,5860.93×
Minnesota4,5311.04×
Alabama4,5211.06×
South Carolina4,4320.97×
Louisiana4,4161.12×
Kentucky3,9071.02×
Oklahoma3,2790.97×
Oregon3,2700.94×
Connecticut3,0390.99×
Mississippi2,9301.17×
Iowa2,7321.09×
Arkansas2,6911.07×
Kansas2,5751.07×
Nevada2,5580.87×
Utah2,4460.9×
Nebraska1,6871.1×
Idaho1,2870.84×
West Virginia1,2710.89×
New Mexico1,2500.82×
Hawaii1,0130.77×
New Hampshire9800.81×
Rhode Island8480.87×
Maine8150.75×
Washington, District of Columbia8010.87×
South Dakota7741.1×
Montana6420.76×
North Dakota6170.98×
Delaware5260.62×
Alaska4910.75×
Wyoming3980.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paper Mate audience
BrandAffinityCategory
Mothercare13.91×Kids & Family
Saving11.26×Business & Career
Khaadi13.4×Fashion & Accessoires
Jesse Plemons5.72×Movies & TV
Elsword26.92×Games
headspace11.54×Health
Fábio Porchat51.26×Movies & TV
Nationality1.52×Politics & Society
Jorja Fox11.38×Movies & TV
Sub Zero (Official)6.77×Literature
Allama Iqbal Open University27.89×Business & Career
Lulu 黃路梓茵1.74×Movies & TV
Certified diabetes educator8.63×Business & Career
Business English3.6×Business & Career
Assassin's Creed II4.32×Games
Governor of Michigan4.15×Politics & Society
Príncipe6.45×Travel & Leisure
CAC 402.77×Business & Career
Club chair6.21×Home & Garden
Women's empowerment1.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paper Mate audience
TraitClusterScore
IndulgenceJOY2.41
Design AffinityPREMIUM2.28
ExtroversionTHRILL1.49
DIY MentalityTHRILL1.47
Family OrientationCONSERVATISM1.39
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Paper Mate
CountryShare
United States59.4%
Mexico9.3%
France6.2%

See Paper Mate audiences in other countries

More Pens audiences in United States

Frequently asked questions

How many fans does Paper Mate have in United States?

Paper Mate has an estimated audience of 305,094 people in United States, concentrated in California and Texas.

What is the gender split and age of Paper Mate fans?

69.0% of Paper Mate fans are female, 31.0% are male, with an average age of 42.8 years.

Which brands do Paper Mate fans like most?

Paper Mate fans show strongest brand affinity for Mothercare (13.91×), Saving (11.26×), and Khaadi (13.4×) over the country average.

Where do Paper Mate fans live in United States?

Paper Mate fans in United States are most concentrated in California (reach 43,977), Texas (reach 38,293), and New York (reach 21,657). These three regions account for the largest share of the active audience.

What other brands do Paper Mate fans also like?

Beyond Paper Mate itself, the audience over-indexes on Saving (11.26×), Khaadi (13.4×), Jesse Plemons (5.72×), and Elsword (26.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paper Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.