Faber-Castell Audience in United States
Faber-Castell has an estimated audience of 332,922 people in United States. 78.9% are female, 21.1% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Pilot (pen company), Tombow, Pentel, Hobby Lobby, Winsor & Newton.
The average Faber-Castell fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pilot (pen company), Tombow, Pentel, with strongest over-indexing on Pilot (pen company) (25.11× the country average). Demographically, the Faber-Castell audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Pens
Demographics of Faber-Castell fans
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 40.2 |
| Estimated audience size | 332,922 |
Audience persona
The typical Faber-Castell fan in United States is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Pilot (pen company).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,027 | 1.45× |
| Texas | 34,008 | 1.19× |
| New York | 26,108 | 1.4× |
| Florida | 24,680 | 1.09× |
| Illinois | 13,236 | 1.19× |
| Ohio | 13,055 | 1.27× |
| Pennsylvania | 10,656 | 0.95× |
| New Jersey | 10,565 | 1.25× |
| Georgia | 10,513 | 1.03× |
| Virginia | 10,016 | 1.24× |
| North Carolina | 9,755 | 0.97× |
| Washington | 9,685 | 1.45× |
| Massachusetts | 9,262 | 1.41× |
| Michigan | 8,514 | 0.98× |
| Arizona | 7,067 | 1.04× |
| Maryland | 6,155 | 1.08× |
| Tennessee | 5,940 | 0.89× |
| Colorado | 5,729 | 1.09× |
| Indiana | 5,699 | 0.94× |
| Oregon | 5,051 | 1.32× |
| Missouri | 5,001 | 0.93× |
| Minnesota | 4,822 | 1.01× |
| Wisconsin | 4,757 | 0.95× |
| South Carolina | 4,465 | 0.89× |
| Connecticut | 3,793 | 1.14× |
| Alabama | 3,610 | 0.78× |
| Utah | 3,519 | 1.18× |
| Kentucky | 3,468 | 0.83× |
| Oklahoma | 3,365 | 0.91× |
| Louisiana | 2,983 | 0.69× |
| Nevada | 2,880 | 0.89× |
| Kansas | 2,326 | 0.89× |
| Iowa | 2,252 | 0.82× |
| Arkansas | 2,168 | 0.79× |
| Idaho | 1,697 | 1.02× |
| New Mexico | 1,637 | 0.98× |
| Mississippi | 1,494 | 0.54× |
| Maine | 1,361 | 1.14× |
| New Hampshire | 1,328 | 1.01× |
| Washington, District of Columbia | 1,243 | 1.24× |
| Hawaii | 1,222 | 0.85× |
| Nebraska | 1,219 | 0.73× |
| West Virginia | 1,209 | 0.78× |
| Rhode Island | 982 | 0.93× |
| Alaska | 704 | 0.99× |
| Delaware | 682 | 0.74× |
| Montana | 679 | 0.74× |
| Vermont | 650 | 1.11× |
| South Dakota | 584 | 0.76× |
| North Dakota | 547 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pilot (pen company) | 25.11× | Kids & Family |
| Tombow | 106.21× | Business & Career |
| Pentel | 77.24× | Business & Career |
| Hobby Lobby | 3.48× | Home & Garden |
| Winsor & Newton | 43.19× | Home & Garden |
| Crayola | 15.75× | Kids & Family |
| Eraser | 14.64× | Movies & TV |
| Graphics tablet | 13.43× | Technology & Electronics |
| Creativity | 2.54× | Home & Garden |
| Drawing | 2.9× | Home & Garden |
| Learning | 2.14× | Business & Career |
| Psychology | 2.03× | Business & Career |
| 2.04× | Internet & Social Media | |
| Conceptual art | 4.28× | Arts & Culture |
| Rembrandt | 18.05× | Arts & Culture |
| Child | 1.74× | Kids & Family |
| Five Below | 3.21× | Shopping |
| Painting | 2.08× | Arts & Culture |
| Knowledge | 2.01× | Business & Career |
| Friendship | 2.03× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.29 |
| LGBTQ+ Identity | OPEN | 1.91 |
| Indulgence | JOY | 1.87 |
| Pet Ownership | JOY | 1.78 |
| Community Orientation | OPEN | 1.77 |
| Individualism | JOY | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| Germany | 10.9% |
| United States | 8.8% |
See Faber-Castell audiences in other countries
More Pens audiences in United States
- Paper Mate (305,095)
- Lamy (147,318)
- Pentel (139,741)
- Sheaffer (103,236)
- Pelikan (66,930)
Frequently asked questions
How many fans does Faber-Castell have in United States?
Faber-Castell has an estimated audience of 332,922 people in United States, concentrated in California and Texas.
What is the gender split and age of Faber-Castell fans?
78.9% of Faber-Castell fans are female, 21.1% are male, with an average age of 40.2 years.
Which brands do Faber-Castell fans like most?
Faber-Castell fans show strongest brand affinity for Pilot (pen company) (25.11×), Tombow (106.21×), and Pentel (77.24×) over the country average.
Where do Faber-Castell fans live in United States?
Faber-Castell fans in United States are most concentrated in California (reach 53,027), Texas (reach 34,008), and New York (reach 26,108). These three regions account for the largest share of the active audience.
What other brands do Faber-Castell fans also like?
Beyond Faber-Castell itself, the audience over-indexes on Tombow (106.21×), Pentel (77.24×), Hobby Lobby (3.48×), and Winsor & Newton (43.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Faber-Castell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.