Rascasse Audience Intelligence

Faber-Castell Target Market in United States

A data profile of the people who buy, follow and care about Faber-Castell in United States — modelled from more than twelve digital signal sources. Faber-Castell has an estimated audience of 334,676 people in United States.

#1among Pens in United States#4723among Brand in United States#2798in Business & Career

The average Faber-Castell fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pilot (pen company), Tombow, Highlights for Children, with strongest over-indexing on Pilot (pen company) (25.11× the country average).

Demographically, the Faber-Castell audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Faber-Castell fan in United States is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Pilot (pen company).

Category: Business & Career · Type: Brand · Subtype: Pens

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Faber-Castell profile in United States.

Audience size
335K
in United States
Gender
78.9%♀
21.1% male
Age
40.2
average years
Country rank
#45690
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Faber-Castell

78.9% are female, 21.1% are male, average age 40.2.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Faber-Castell audience in United States
MetricValue
Female78.9%
Male21.1%
Average age40.2
Estimated audience size334,676
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Faber-Castell audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3918%
40-4918%
50+26%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Faber-Castell audience comes from United States.

Worldwide audience distribution share by country for Faber-Castell
CountryShare
Brazil14.8%
Germany10.7%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Faber-Castell audience in United States is strongest.

Fig. 05

Top regions by affinity

Faber-Castell customers by region in United States
#RegionReachAffinity×
01California~50K1.35×
02Washington~9K1.32×
03New York~20K1.30×
04Massachusetts~8K1.24×
05Ohio~10K1.21×
06New Jersey~10K1.21×
07Oregon~4K1.18×
08Virginia~9K1.16×
09Utah~3K1.14×
10Texas~30K1.13×
11Illinois~10K1.13×
12Connecticut~4K1.11×
13Maryland~6K1.07×
14Maine~1K1.07×
15Alaska<1K1.06×
16Florida~20K1.05×
17Washington, District of Columbia~1K1.05×
18Vermont<1K1.05×
19Colorado~5K1.04×
20New Hampshire~1K1.04×
21Minnesota~5K1.03×
22Idaho~2K1.00×
23Arizona~7K0.99×
24North Carolina~10K0.98×
25Georgia~10K0.97×
26Kansas~3K0.97×
27Hawaii~1K0.97×
28Rhode Island~1K0.97×
29Pennsylvania~10K0.96×
30Michigan~8K0.96×
31Indiana~6K0.96×
32New Mexico~2K0.96×
33South Dakota<1K0.96×
34Wisconsin~5K0.95×
35Nevada~3K0.95×
36West Virginia~1K0.95×
37Montana<1K0.95×
38Delaware<1K0.95×
39North Dakota<1K0.95×
40Oklahoma~3K0.94×
41Arkansas~3K0.94×
42Nebraska~2K0.94×
43Tennessee~6K0.91×
44Kentucky~4K0.91×
45Missouri~5K0.90×
46Alabama~4K0.90×
47Iowa~2K0.90×
48South Carolina~4K0.89×
49Mississippi~2K0.86×
50Louisiana~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Faber-Castell, United States
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Faber-Castell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Faber-Castell audience
#·InterestCategoryAffinity×
01TombowBusiness & Career106.21×
02PentelBusiness & Career77.24×
03Winsor & NewtonHome & Garden43.19×
04Pilot (pen company)Kids & Family25.11×
05Highlights for ChildrenKids & Family18.12×
06RembrandtArts & Culture18.05×
07CrayolaKids & Family15.75×
08EraserMovies & TV14.64×
09Graphics tabletTechnology & Electronics13.43×
10Conceptual artArts & Culture4.28×
11Hobby LobbyHome & Garden3.48×
12Five BelowShopping3.21×
13DrawingHome & Garden2.90×
14CreativityHome & Garden2.54×
15LearningBusiness & Career2.14×
16PaintingArts & Culture2.08×
17PinterestInternet & Social Media2.04×
18PsychologyBusiness & Career2.03×
19KnowledgeBusiness & Career2.01×
20ChildKids & Family1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Faber-Castell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Faber-Castell audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.05×
Community OrientationOPEN1.88×
Convenience OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Faber-Castell audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Risk AppetiteTHRILL0.87×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Faber-Castell's target market in United States?

Faber-Castell's target market in United States covers an estimated 334,676 people, concentrated in California and Texas.

02

What is the gender split and age of Faber-Castell customers?

78.9% of the Faber-Castell audience are female, 21.1% are male, with an average age of 40.2 years.

03

Which brands do Faber-Castell fans like most?

Faber-Castell fans show strongest brand affinity for Pilot (pen company) (25.11×), Tombow (106.21×), and Highlights for Children (18.12×) over the country average.

04

Where do Faber-Castell fans live in United States?

Faber-Castell fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Faber-Castell fans also like?

Beyond Faber-Castell itself, the audience over-indexes on Tombow (106.21×), Highlights for Children (18.12×), Pentel (77.24×), and Hobby Lobby (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Faber-Castell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Faber-Castell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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