Rascasse Audience Intelligence

Eraser Audience in United States

A data profile of the people who buy, follow and care about Eraser in United States — modelled from more than twelve digital signal sources. Eraser has an estimated audience of 2,049,423 people in United States.

The average Eraser fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drawing, Denver Nuggets, Catherine O'Hara, with strongest over-indexing on Drawing (3.71× the country average).

Demographically, the Eraser audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eraser fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Drawing.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eraser profile in United States.

Audience size
2M
in United States
Gender
70.5%
29.5% male
Age
40.7
average years
Country rank
#13954
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eraser viewers

70.5% are female, 29.5% are male, average age 40.7.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Eraser audience in United States
MetricValue
Female70.5%
Male29.5%
Average age40.7
Estimated audience size2,049,423
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Eraser audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Eraser audience comes from United States.

Worldwide audience distribution share by country for Eraser
CountryShare
United States23.5%
India9.8%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eraser audience in United States is strongest.

Fig. 05

Top regions by affinity

Eraser fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.36×
02Hawaii~10K1.28×
03Texas~200K1.25×
04New Jersey~60K1.24×
05Virginia~50K1.10×
06Kansas~20K1.10×
07Georgia~70K1.09×
08Indiana~40K1.09×
09Oklahoma~20K1.09×
10Nebraska~10K1.09×
11Louisiana~30K1.08×
12New York~100K1.07×
13Arizona~40K1.07×
14Maryland~40K1.07×
15Pennsylvania~70K1.06×
16Washington~40K1.06×
17North Carolina~60K1.05×
18Oregon~20K1.05×
19Arkansas~20K1.04×
20Connecticut~20K1.03×
21Florida~100K1.02×
22Illinois~70K1.02×
23Nevada~20K1.02×
24Missouri~30K1.01×
25Wisconsin~30K1.00×
26South Carolina~30K1.00×
27Iowa~20K1.00×
28Alabama~30K0.99×
29Kentucky~30K0.99×
30Mississippi~20K0.99×
31Michigan~50K0.98×
32Utah~20K0.98×
33New Mexico~10K0.98×
34North Dakota~4K0.98×
35Ohio~60K0.96×
36Massachusetts~40K0.96×
37South Dakota~5K0.96×
38Rhode Island~6K0.95×
39Minnesota~30K0.94×
40Idaho~10K0.94×
41Alaska~4K0.94×
42West Virginia~9K0.93×
43Delaware~5K0.92×
44Maine~7K0.91×
45Tennessee~40K0.89×
46Vermont~3K0.87×
47Colorado~30K0.85×
48New Hampshire~7K0.85×
49Washington, District of Columbia~5K0.85×
50Montana~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Eraser, United States
0.84×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eraser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eraser audience
#·InterestCategoryAffinity×
01Pencil caseKids & Family34.18×
02Eugene LevyMovies & TV8.72×
03Tattoo removalFashion & Accessoires7.43×
04Torchy's TacosFood & Beverages5.76×
05Denver NuggetsSports4.49×
06Catherine O'HaraMovies & TV3.79×
07DrawingHome & Garden3.71×
08DiaryKids & Family3.59×
09Public transportCars & Mobility3.52×
10Sun tanningBeauty & Wellness3.31×
11Ancient EgyptPolitics & Society2.64×
12Microwave ovenHome & Garden2.49×
13ZooKids & Family2.41×
14Diaper bagKids & Family2.35×
15Hardware storeHome & Garden1.98×
16Planet FitnessSports1.68×
17Nordstrom rackFashion & Accessoires1.67×
18IKEAHome & Garden1.58×
19ESPNMovies & TV1.51×
20WalgreensShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eraser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Eraser audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
DIY MentalityTHRILL1.43×
Price SensitivityPREMIUM1.34×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Eraser audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Eraser have in United States?

Eraser has an estimated audience of 2,049,423 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eraser viewers?

70.5% of Eraser fans are female, 29.5% are male, with an average age of 40.7 years.

03

Which brands do Eraser fans like most?

Eraser fans show strongest brand affinity for Drawing (3.71×), Denver Nuggets (4.49×), and Catherine O'Hara (3.79×) over the country average.

04

Where do Eraser fans live in United States?

Eraser fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eraser fans also like?

Beyond Eraser itself, the audience over-indexes on Denver Nuggets (4.49×), Catherine O'Hara (3.79×), Diary (3.59×), and Public transport (3.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eraser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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