A data profile of the people who buy, follow and care about Eraser in United States — modelled from more than twelve digital signal sources. Eraser has an estimated audience of 2,049,423 people in United States.
The average Eraser fan in United States is 40.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Drawing, Denver Nuggets, Catherine O'Hara, with strongest over-indexing on Drawing (3.71× the country average).
Demographically, the Eraser audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Eraser fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Drawing.
The key figures that characterise the Eraser profile in United States.
70.5% are female, 29.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.7 |
| Estimated audience size | 2,049,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the Eraser audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~300K | 1.36× | |
| 02 | Hawaii | ~10K | 1.28× | |
| 03 | Texas | ~200K | 1.25× | |
| 04 | New Jersey | ~60K | 1.24× | |
| 05 | Virginia | ~50K | 1.10× | |
| 06 | Kansas | ~20K | 1.10× | |
| 07 | Georgia | ~70K | 1.09× | |
| 08 | Indiana | ~40K | 1.09× | |
| 09 | Oklahoma | ~20K | 1.09× | |
| 10 | Nebraska | ~10K | 1.09× | |
| 11 | Louisiana | ~30K | 1.08× | |
| 12 | New York | ~100K | 1.07× | |
| 13 | Arizona | ~40K | 1.07× | |
| 14 | Maryland | ~40K | 1.07× | |
| 15 | Pennsylvania | ~70K | 1.06× | |
| 16 | Washington | ~40K | 1.06× | |
| 17 | North Carolina | ~60K | 1.05× | |
| 18 | Oregon | ~20K | 1.05× | |
| 19 | Arkansas | ~20K | 1.04× | |
| 20 | Connecticut | ~20K | 1.03× | |
| 21 | Florida | ~100K | 1.02× | |
| 22 | Illinois | ~70K | 1.02× | |
| 23 | Nevada | ~20K | 1.02× | |
| 24 | Missouri | ~30K | 1.01× | |
| 25 | Wisconsin | ~30K | 1.00× | |
| 26 | South Carolina | ~30K | 1.00× | |
| 27 | Iowa | ~20K | 1.00× | |
| 28 | Alabama | ~30K | 0.99× | |
| 29 | Kentucky | ~30K | 0.99× | |
| 30 | Mississippi | ~20K | 0.99× | |
| 31 | Michigan | ~50K | 0.98× | |
| 32 | Utah | ~20K | 0.98× | |
| 33 | New Mexico | ~10K | 0.98× | |
| 34 | North Dakota | ~4K | 0.98× | |
| 35 | Ohio | ~60K | 0.96× | |
| 36 | Massachusetts | ~40K | 0.96× | |
| 37 | South Dakota | ~5K | 0.96× | |
| 38 | Rhode Island | ~6K | 0.95× | |
| 39 | Minnesota | ~30K | 0.94× | |
| 40 | Idaho | ~10K | 0.94× | |
| 41 | Alaska | ~4K | 0.94× | |
| 42 | West Virginia | ~9K | 0.93× | |
| 43 | Delaware | ~5K | 0.92× | |
| 44 | Maine | ~7K | 0.91× | |
| 45 | Tennessee | ~40K | 0.89× | |
| 46 | Vermont | ~3K | 0.87× | |
| 47 | Colorado | ~30K | 0.85× | |
| 48 | New Hampshire | ~7K | 0.85× | |
| 49 | Washington, District of Columbia | ~5K | 0.85× | |
| 50 | Montana | ~5K | 0.84× |
The strongest cross-interests of the Eraser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pencil case | Kids & Family | 34.18× | ||
| 02 | Eugene Levy | Movies & TV | 8.72× | ||
| 03 | Tattoo removal | Fashion & Accessoires | 7.43× | ||
| 04 | Torchy's Tacos | Food & Beverages | 5.76× | ||
| 05 | Denver Nuggets | Sports | 4.49× | ||
| 06 | Catherine O'Hara | Movies & TV | 3.79× | ||
| 07 | Drawing | Home & Garden | 3.71× | ||
| 08 | Diary | Kids & Family | 3.59× | ||
| 09 | Public transport | Cars & Mobility | 3.52× | ||
| 10 | Sun tanning | Beauty & Wellness | 3.31× | ||
| 11 | Ancient Egypt | Politics & Society | 2.64× | ||
| 12 | Microwave oven | Home & Garden | 2.49× | ||
| 13 | Zoo | Kids & Family | 2.41× | ||
| 14 | Diaper bag | Kids & Family | 2.35× | ||
| 15 | Hardware store | Home & Garden | 1.98× | ||
| 16 | Planet Fitness | Sports | 1.68× | ||
| 17 | Nordstrom rack | Fashion & Accessoires | 1.67× | ||
| 18 | IKEA | Home & Garden | 1.58× | ||
| 19 | ESPN | Movies & TV | 1.51× | ||
| 20 | Walgreens | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.70× | |
| DIY Mentality | THRILL | 1.43× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.85× |
Eraser has an estimated audience of 2,049,423 people in United States, concentrated in California and Texas.
70.5% of Eraser fans are female, 29.5% are male, with an average age of 40.7 years.
Eraser fans show strongest brand affinity for Drawing (3.71×), Denver Nuggets (4.49×), and Catherine O'Hara (3.79×) over the country average.
Eraser fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Eraser itself, the audience over-indexes on Denver Nuggets (4.49×), Catherine O'Hara (3.79×), Diary (3.59×), and Public transport (3.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Eraser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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