Rascasse Audience Intelligence

Winsor & Newton Target Market in United States

A data profile of the people who buy, follow and care about Winsor & Newton in United States — modelled from more than twelve digital signal sources. Winsor & Newton has an estimated audience of 288,641 people in United States.

#5110among Brand in United States#1704in Home & Garden

The average Winsor & Newton fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rembrandt, Giant Food, Frida Kahlo, with strongest over-indexing on Rembrandt (52.54× the country average).

Demographically, the Winsor & Newton audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winsor & Newton fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Rembrandt.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winsor & Newton profile in United States.

Audience size
289K
in United States
Gender
82.6%♀
17.4% male
Age
40.5
average years
Country rank
#49306
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Winsor & Newton

82.6% are female, 17.4% are male, average age 40.5.

Fig. 02

Gender split

82.6%
Female
17.4%
Male
Demographic split for Winsor & Newton audience in United States
MetricValue
Female82.6%
Male17.4%
Average age40.5
Estimated audience size288,641
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Winsor & Newton audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3914%
40-4915%
50+30%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Winsor & Newton audience comes from United States.

Worldwide audience distribution share by country for Winsor & Newton
CountryShare
United States34.6%
United Kingdom15.7%
Spain5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winsor & Newton audience in United States is strongest.

Fig. 05

Top regions by affinity

Winsor & Newton customers by region in United States
#RegionReachAffinity×
01Oregon~5K1.41×
02Washington~8K1.34×
03Vermont<1K1.30×
04Utah~3K1.29×
05Maine~1K1.24×
06New Hampshire~1K1.11×
07Alaska<1K1.09×
08California~30K1.08×
09Colorado~5K1.07×
10Idaho~2K1.07×
11Montana<1K1.07×
12Connecticut~3K1.06×
13Virginia~7K1.05×
14New York~20K1.03×
15Massachusetts~6K1.02×
16Rhode Island<1K1.01×
17Arizona~6K0.99×
18Minnesota~4K0.99×
19New Mexico~1K0.99×
20West Virginia~1K0.99×
21Kentucky~3K0.97×
22Hawaii~1K0.97×
23North Dakota<1K0.97×
24Michigan~7K0.96×
25Tennessee~6K0.96×
26Indiana~5K0.96×
27Maryland~5K0.96×
28Pennsylvania~9K0.95×
29North Carolina~8K0.95×
30New Jersey~7K0.95×
31Wisconsin~4K0.95×
32Kansas~2K0.95×
33Washington, District of Columbia<1K0.95×
34Delaware<1K0.95×
35Florida~20K0.94×
36South Dakota<1K0.94×
37Arkansas~2K0.93×
38Oklahoma~3K0.91×
39Nebraska~1K0.91×
40Illinois~9K0.90×
41Missouri~4K0.90×
42Mississippi~2K0.90×
43Georgia~8K0.89×
44Alabama~4K0.89×
45South Carolina~4K0.88×
46Iowa~2K0.88×
47Texas~20K0.87×
48Ohio~8K0.87×
49Nevada~2K0.87×
50Louisiana~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Winsor & Newton, United States
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winsor & Newton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winsor & Newton audience
#·InterestCategoryAffinity×
01Gerhard RichterArts & Culture56.87×
02RembrandtArts & Culture52.54×
03Faber-CastellBusiness & Career43.19×
04Claude MonetArts & Culture21.38×
05Debbie HarryMusic & Radio20.00×
06Roche BoboisHome & Garden20.00×
07Art dealerArts & Culture17.00×
08Giant FoodFood & Beverages16.71×
09Frida KahloArts & Culture14.48×
10DiaryKids & Family5.84×
11Plastic artsArts & Culture5.41×
12Sherwin-WilliamsBusiness & Career5.39×
13Watercolor paintingArts & Culture4.89×
14Digital artArts & Culture4.64×
15EtsyFashion & Accessoires4.34×
16Contemporary artArts & Culture3.43×
17DrawingHome & Garden2.95×
18Hobby LobbyHome & Garden2.83×
19NordstromShopping2.71×
20CookingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winsor & Newton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winsor & Newton audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.62×
IndulgenceJOY2.38×
Price SensitivityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winsor & Newton audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Risk AppetiteTHRILL0.86×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Winsor & Newton's target market in United States?

Winsor & Newton's target market in United States covers an estimated 288,641 people, concentrated in California and Texas.

02

What is the gender split and age of Winsor & Newton customers?

82.6% of the Winsor & Newton audience are female, 17.4% are male, with an average age of 40.5 years.

03

Which brands do Winsor & Newton fans like most?

Winsor & Newton fans show strongest brand affinity for Rembrandt (52.54×), Giant Food (16.71×), and Frida Kahlo (14.48×) over the country average.

04

Where do Winsor & Newton fans live in United States?

Winsor & Newton fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Winsor & Newton fans also like?

Beyond Winsor & Newton itself, the audience over-indexes on Giant Food (16.71×), Frida Kahlo (14.48×), Etsy (4.34×), and Diary (5.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Winsor & Newton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winsor & Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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