Winsor & Newton Audience in United States

Winsor & Newton logo

Winsor & Newton has an estimated audience of 286,939 people in United States. 82.6% are female, 17.4% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Steampunk, headspace, Fairy godmother, Vocal harmony, Nationality.

The average Winsor & Newton fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Steampunk, headspace, Fairy godmother, with strongest over-indexing on Steampunk (63.73× the country average). Demographically, the Winsor & Newton audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Winsor & Newton fans

Demographic split for Winsor & Newton audience in United States
MetricValue
Female82.6%
Male17.4%
Average age40.5
Estimated audience size286,939

Audience persona

The typical Winsor & Newton fan in United States is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Winsor & Newton in United States
RegionReachAffinity
California36,5121.16×
Texas23,3260.95×
Florida19,8571.02×
New York17,5961.1×
Pennsylvania9,0040.93×
Illinois8,8320.92×
Washington8,4771.47×
North Carolina8,3830.97×
Ohio8,1150.92×
Georgia8,0820.91×
Virginia7,7631.11×
New Jersey7,1310.98×
Michigan7,1140.95×
Arizona6,3051.08×
Massachusetts5,8771.04×
Tennessee5,6660.98×
Indiana5,3011.01×
Oregon5,2101.58×
Colorado5,0381.11×
Maryland4,8160.98×
Minnesota4,1071×
Wisconsin3,9350.91×
Missouri3,8760.84×
South Carolina3,7010.86×
Kentucky3,6381.01×
Utah3,3711.31×
Alabama3,2090.8×
Connecticut3,0181.05×
Oklahoma2,7110.85×
Louisiana2,5640.69×
Nevada2,1860.79×
Arkansas2,1000.89×
Kansas2,0910.92×
Iowa1,8140.77×
Mississippi1,7970.76×
Idaho1,5861.1×
New Mexico1,3780.96×
Maine1,3661.33×
New Hampshire1,2541.11×
West Virginia1,1320.85×
Nebraska1,0710.74×
Hawaii1,0670.87×
Montana9511.19×
Rhode Island8380.92×
Alaska7791.27×
Vermont7641.52×
Washington, District of Columbia7630.88×
Delaware7230.91×
Wyoming5051.19×
North Dakota4890.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winsor & Newton audience
BrandAffinityCategory
Steampunk63.73×Fashion & Accessoires
headspace19.87×Health
Fairy godmother14.77×Literature
Vocal harmony8.56×Music & Radio
Nationality3.49×Politics & Society
Governor of Michigan10.9×Politics & Society
Hibachi10.25×Food & Beverages
Goop6.98×Internet & Social Media
Cherish (group)13.46×Music & Radio
Israel2.47×Travel & Leisure
Product design2.29×Business & Career
Grace Slick9.64×Music & Radio
Wok7.09×Food & Beverages
Google Home6.87×Technology & Electronics
Cryptic crossword15.63×Technology & Electronics
Combat sport1.61×Sports
Bank account2.38×Business & Career
Ira Glass16.38×Music & Radio
Home equity1.76×Home & Garden
Jaipur Rugs14.77×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winsor & Newton audience
TraitClusterScore
SustainabilityBALANCE2.28
Design AffinityPREMIUM1.99
LGBTQ+ IdentityOPEN1.92
MindfulnessBALANCE1.76
Early Adopter MentalityPOWER1.56
Luxury OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Winsor & Newton
CountryShare
United States35.3%
United Kingdom15.7%
Spain5.6%

See Winsor & Newton audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Winsor & Newton have in United States?

Winsor & Newton has an estimated audience of 286,939 people in United States, concentrated in California and Texas.

What is the gender split and age of Winsor & Newton fans?

82.6% of Winsor & Newton fans are female, 17.4% are male, with an average age of 40.5 years.

Which brands do Winsor & Newton fans like most?

Winsor & Newton fans show strongest brand affinity for Steampunk (63.73×), headspace (19.87×), and Fairy godmother (14.77×) over the country average.

Where do Winsor & Newton fans live in United States?

Winsor & Newton fans in United States are most concentrated in California (reach 36,512), Texas (reach 23,326), and Florida (reach 19,857). These three regions account for the largest share of the active audience.

What other brands do Winsor & Newton fans also like?

Beyond Winsor & Newton itself, the audience over-indexes on headspace (19.87×), Fairy godmother (14.77×), Vocal harmony (8.56×), and Nationality (3.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winsor & Newton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.