Crayola Audience in United States

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Crayola has an estimated audience of 2,106,096 people in United States. 77.8% are female, 22.2% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Sofia the First, Hobby Lobby, Kohl's, Dollar Tree, Dollar General.

The average Crayola fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sofia the First, Hobby Lobby, Kohl's, with strongest over-indexing on Sofia the First (15.49× the country average). Demographically, the Crayola audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Crayola fans

Demographic split for Crayola audience in United States
MetricValue
Female77.8%
Male22.2%
Average age40.4
Estimated audience size2,106,096

Audience persona

The typical Crayola fan in United States is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Sofia the First.

Top regions in United States

Top regions ranked by reach for Crayola in United States
RegionReachAffinity
California252,8921.09×
Texas247,9511.37×
Florida203,3591.43×
New York140,0931.19×
Pennsylvania138,0661.95×
New Jersey78,7071.47×
Illinois72,2491.03×
Ohio66,0081.02×
North Carolina64,8971.02×
Georgia61,6310.95×
Michigan52,3630.95×
Virginia50,7740.99×
Arizona49,1751.14×
Tennessee40,6790.96×
Maryland39,4801.09×
Washington39,3180.93×
Massachusetts38,6520.93×
Indiana38,4601×
Minnesota34,8561.16×
Missouri32,8970.97×
Wisconsin31,5911×
Alabama30,1721.03×
South Carolina29,0340.92×
Louisiana28,9081.06×
Kentucky28,7151.09×
Oklahoma26,4711.13×
Colorado23,8830.72×
Connecticut23,4691.11×
Oregon21,4850.89×
Arkansas20,1061.16×
Mississippi18,3491.06×
Iowa17,2650.99×
Kansas16,9981.02×
Utah16,4990.87×
Nevada16,2020.8×
West Virginia11,0901.13×
Nebraska10,6341.01×
New Mexico9,6430.91×
Idaho8,6460.82×
New Hampshire7,2840.88×
Maine6,1660.82×
Delaware5,6400.97×
Hawaii5,5650.61×
Rhode Island5,5630.83×
Washington, District of Columbia4,7340.75×
Alaska4,2100.93×
South Dakota4,1400.85×
North Dakota4,1320.96×
Montana3,9150.67×
Vermont2,5470.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crayola audience
BrandAffinityCategory
Sofia the First15.49×Movies & TV
Hobby Lobby2.27×Home & Garden
Kohl's1.82×Shopping
Dollar Tree1.93×Shopping
Dollar General1.85×Shopping
Zootopia5.56×Movies & TV
Polly Pocket14.65×Kids & Family
Pinterest1.51×Internet & Social Media
Christmas1.75×Kids & Family
Old Navy1.73×Fashion & Accessoires
Macy's1.55×Shopping
Five Below2.45×Shopping
Chick-fil-A1.7×Food & Beverages
The Croods10.75×Movies & TV
Marshalls1.85×Fashion & Accessoires
Bubble Guppies8.81×Movies & TV
Childbirth2.06×Kids & Family
J.Crew Factory4.51×Shopping
God1.56×Politics & Society
Pregnancy1.98×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crayola audience
TraitClusterScore
ExtroversionTHRILL1.59
Price SensitivityPREMIUM1.52
Family OrientationCONSERVATISM1.48
Community OrientationOPEN1.41
CreativityOPEN1.35
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Crayola
CountryShare
United States54.1%
Mexico8.2%
United Kingdom4.6%

See Crayola audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Crayola have in United States?

Crayola has an estimated audience of 2,106,096 people in United States, concentrated in California and Texas.

What is the gender split and age of Crayola fans?

77.8% of Crayola fans are female, 22.2% are male, with an average age of 40.4 years.

Which brands do Crayola fans like most?

Crayola fans show strongest brand affinity for Sofia the First (15.49×), Hobby Lobby (2.27×), and Kohl's (1.82×) over the country average.

Where do Crayola fans live in United States?

Crayola fans in United States are most concentrated in California (reach 252,892), Texas (reach 247,951), and Florida (reach 203,359). These three regions account for the largest share of the active audience.

What other brands do Crayola fans also like?

Beyond Crayola itself, the audience over-indexes on Hobby Lobby (2.27×), Kohl's (1.82×), Dollar Tree (1.93×), and Dollar General (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crayola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.