Rascasse Audience Intelligence

Crayola Target Market in United States

A data profile of the people who buy, follow and care about Crayola in United States — modelled from more than twelve digital signal sources. Crayola has an estimated audience of 2,122,540 people in United States.

#11among Toys in United States#1391among Brand in United States#298in Kids & Family

The average Crayola fan in United States is 40.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Chuck E. Cheese's, Sofia the First, Hobby Lobby, with strongest over-indexing on Chuck E. Cheese's (8.83× the country average).

Demographically, the Crayola audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crayola fan in United States is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Chuck E. Cheese's.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crayola profile in United States.

Audience size
2.1M
in United States
Gender
77.8%♀
22.2% male
Age
40.4
average years
Country rank
#13600
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crayola

77.8% are female, 22.2% are male, average age 40.4.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Crayola audience in United States
MetricValue
Female77.8%
Male22.2%
Average age40.4
Estimated audience size2,122,540
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Crayola audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4921%
50+22%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Crayola audience comes from United States.

Worldwide audience distribution share by country for Crayola
CountryShare
United States51.8%
Mexico8.1%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crayola audience in United States is strongest.

Fig. 05

Top regions by affinity

Crayola customers by region in United States
#RegionReachAffinity×
01Pennsylvania~100K2.05×
02New Jersey~70K1.38×
03Texas~200K1.26×
04Florida~200K1.24×
05Arkansas~20K1.21×
06Louisiana~30K1.19×
07Kentucky~30K1.18×
08Mississippi~20K1.16×
09Oklahoma~30K1.15×
10Minnesota~30K1.12×
11Kansas~20K1.11×
12West Virginia~10K1.10×
13North Dakota~5K1.10×
14New York~100K1.09×
15Alabama~30K1.09×
16Nebraska~10K1.09×
17Iowa~20K1.07×
18Indiana~40K1.04×
19Arizona~40K1.01×
20Connecticut~20K1.01×
21South Dakota~5K1.01×
22Maryland~40K1.00×
23Illinois~70K0.99×
24Ohio~60K0.99×
25California~200K0.98×
26Virginia~50K0.97×
27New Mexico~10K0.97×
28Missouri~30K0.96×
29Wisconsin~30K0.96×
30Delaware~6K0.96×
31North Carolina~60K0.95×
32Michigan~50K0.95×
33South Carolina~30K0.93×
34Alaska~4K0.93×
35New Hampshire~8K0.92×
36Maine~7K0.92×
37Washington~40K0.91×
38Tennessee~40K0.91×
39Georgia~60K0.90×
40Utah~20K0.89×
41Rhode Island~6K0.89×
42Massachusetts~40K0.87×
43Vermont~3K0.87×
44Idaho~9K0.86×
45Oregon~20K0.85×
46Nevada~20K0.80×
47Montana~5K0.78×
48Colorado~20K0.74×
49Washington, District of Columbia~5K0.74×
50Hawaii~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Crayola, United States
0.71×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crayola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crayola audience
#·InterestCategoryAffinity×
01Sofia the FirstMovies & TV15.49×
02Polly PocketKids & Family14.65×
03Chuck E. Cheese'sFood & Beverages8.83×
04Bubble GuppiesMovies & TV8.81×
05ZootopiaMovies & TV5.56×
06Toy Story (franchise)Movies & TV5.41×
07J.Crew FactoryShopping4.51×
08Five BelowShopping2.45×
09Hobby LobbyHome & Garden2.27×
10ChildbirthKids & Family2.06×
11Dollar TreeShopping1.93×
12Dollar GeneralShopping1.85×
13MarshallsFashion & Accessoires1.85×
14Kohl'sShopping1.82×
15ChristmasKids & Family1.75×
16Old NavyFashion & Accessoires1.73×
17Chick-fil-AFood & Beverages1.70×
18GodPolitics & Society1.56×
19Macy'sShopping1.55×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crayola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crayola audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
Family OrientationCONSERVATISM1.45×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crayola audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
PatriotismCONSERVATISM0.94×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crayola's target market in United States?

Crayola's target market in United States covers an estimated 2,122,540 people, concentrated in Texas and California.

02

What is the gender split and age of Crayola customers?

77.8% of the Crayola audience are female, 22.2% are male, with an average age of 40.4 years.

03

Which brands do Crayola fans like most?

Crayola fans show strongest brand affinity for Chuck E. Cheese's (8.83×), Sofia the First (15.49×), and Hobby Lobby (2.27×) over the country average.

04

Where do Crayola fans live in United States?

Crayola fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Crayola fans also like?

Beyond Crayola itself, the audience over-indexes on Sofia the First (15.49×), Hobby Lobby (2.27×), Kohl's (1.82×), and Dollar Tree (1.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crayola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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