University of São Paulo Audience in United States

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University of São Paulo has an estimated audience of 311,755 people in United States. 53.5% are female, 46.5% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Historic site, Steampunk, Home equity, Nationality, Staycation.

The average University of São Paulo fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Steampunk, Home equity, with strongest over-indexing on Historic site (26.15× the country average). Demographically, the University of São Paulo audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of São Paulo fans

Demographic split for University of São Paulo audience in United States
MetricValue
Female53.5%
Male46.5%
Average age35.9
Estimated audience size311,755

Audience persona

The typical University of São Paulo fan in United States is balanced, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for University of São Paulo in United States
RegionReachAffinity
California16,2470.47×
New York7,3080.42×
Texas6,7890.25×
Florida6,2250.29×
Massachusetts5,2530.86×
Illinois3,7910.37×
Mississippi3,2881.28×
Georgia3,0840.32×
Alabama2,9480.68×
Pennsylvania2,9400.28×
Louisiana2,9230.73×
Arkansas2,9211.14×
Oklahoma2,8560.83×
Kentucky2,8110.72×
New Jersey2,8020.35×
Connecticut2,7330.87×
North Carolina2,7200.29×
Indiana2,7170.48×
West Virginia2,7141.87×
Ohio2,7090.28×
Virginia2,6460.35×
Tennessee2,5920.41×
South Carolina2,5740.55×
Kansas2,5071.02×
Idaho2,5061.6×
Michigan2,5040.31×
Washington2,4810.4×
Maryland2,4570.46×
Missouri2,4280.48×
Arizona2,3990.38×
Hawaii2,3941.79×
Iowa2,3800.93×
South Dakota2,3303.23×
Wisconsin2,2990.49×
North Dakota2,2693.54×
New Hampshire2,2361.82×
Nebraska2,1901.4×
New Mexico2,1781.39×
Nevada2,1710.72×
Rhode Island2,1592.18×
Maine2,1581.93×
Oregon2,1440.6×
Utah2,1310.76×
Vermont2,1243.88×
Minnesota2,0540.46×
Colorado1,9790.4×
Delaware1,9342.25×
Washington, District of Columbia1,3961.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of São Paulo audience
BrandAffinityCategory
Historic site26.15×Arts & Culture
Steampunk20×Fashion & Accessoires
Home equity6.93×Home & Garden
Nationality4.88×Politics & Society
Staycation6.42×Home & Garden
Bank account3.79×Business & Career
Natural rubber2.5×Cars & Mobility
UK garage6.08×Music & Radio
La Jolla10.24×Travel & Leisure
Who Wants to Be a Millionaire?10.18×Movies & TV
Ipag Business School20×Business & Career
Nebraska Cornhuskers football3.46×Sports
Kay Arthur20×Literature
JDSU2.59×Business & Career
Georgia Southern Eagles football10.97×Sports
Stamp collecting3.93×Home & Garden
Curcuma14.82×Food & Beverages
Peugeot 30818.49×Cars & Mobility
Vocal harmony3.25×Music & Radio
Electrolyte3.37×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of São Paulo audience
TraitClusterScore
SustainabilityBALANCE1.95
Early Adopter MentalityPOWER1.85
Design AffinityPREMIUM1.61
Price SensitivityPREMIUM1.51
Luxury OrientationPREMIUM1.4
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for University of São Paulo
CountryShare
Brazil69.7%
United States7.8%
Hong Kong4.9%

See University of São Paulo audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of São Paulo have in United States?

University of São Paulo has an estimated audience of 311,755 people in United States, concentrated in California and New York.

What is the gender split and age of University of São Paulo fans?

53.5% of University of São Paulo fans are female, 46.5% are male, with an average age of 35.9 years.

Which brands do University of São Paulo fans like most?

University of São Paulo fans show strongest brand affinity for Historic site (26.15×), Steampunk (20×), and Home equity (6.93×) over the country average.

Where do University of São Paulo fans live in United States?

University of São Paulo fans in United States are most concentrated in California (reach 16,247), New York (reach 7,308), and Texas (reach 6,789). These three regions account for the largest share of the active audience.

What other brands do University of São Paulo fans also like?

Beyond University of São Paulo itself, the audience over-indexes on Steampunk (20×), Home equity (6.93×), Nationality (4.88×), and Staycation (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.