University of São Paulo Audience in United States

University of São Paulo logo

University of São Paulo has an estimated audience of 311,755 people in United States. 53.5% are female, 46.5% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Cotton On, James Blake (musician), Microblogging.

The average University of São Paulo fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Cotton On, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the University of São Paulo audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of São Paulo fans

Demographic split for University of São Paulo audience in United States
MetricValue
Female53.5%
Male46.5%
Average age35.9
Estimated audience size311,755

Audience persona

The typical University of São Paulo fan in United States is balanced, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for University of São Paulo in United States
RegionReachAffinity
California16,2470.47×
New York7,3080.42×
Texas6,7890.25×
Florida6,2250.29×
Massachusetts5,2530.86×
Illinois3,7910.37×
Mississippi3,2881.28×
Georgia3,0840.32×
Alabama2,9480.68×
Pennsylvania2,9400.28×
Louisiana2,9230.73×
Arkansas2,9211.14×
Oklahoma2,8560.83×
Kentucky2,8110.72×
New Jersey2,8020.35×
Connecticut2,7330.87×
North Carolina2,7200.29×
Indiana2,7170.48×
West Virginia2,7141.87×
Ohio2,7090.28×
Virginia2,6460.35×
Tennessee2,5920.41×
South Carolina2,5740.55×
Kansas2,5071.02×
Idaho2,5061.6×
Michigan2,5040.31×
Washington2,4810.4×
Maryland2,4570.46×
Missouri2,4280.48×
Arizona2,3990.38×
Hawaii2,3941.79×
Iowa2,3800.93×
South Dakota2,3303.23×
Wisconsin2,2990.49×
North Dakota2,2693.54×
New Hampshire2,2361.82×
Nebraska2,1901.4×
New Mexico2,1781.39×
Nevada2,1710.72×
Rhode Island2,1592.18×
Maine2,1581.93×
Oregon2,1440.6×
Utah2,1310.76×
Vermont2,1243.88×
Minnesota2,0540.46×
Colorado1,9790.4×
Delaware1,9342.25×
Washington, District of Columbia1,3961.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of São Paulo audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Cotton On26.12×Fashion & Accessoires
James Blake (musician)71.01×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
International education20×Business & Career
Income tax13.19×Business & Career
Planet Fitness4.13×Sports
Indeed.com4.05×Business & Career
Group buying14.4×Shopping
paul smith20×Fashion & Accessoires
Warwick Davis24.42×Movies & TV
Diaper bag5.75×Kids & Family
Google Maps3.19×Internet & Social Media
Fortinet39.27×Technology & Electronics
Charles, Prince of Wales18.87×Politics & Society
Orange11.67×Technology & Electronics
Bass guitar3.3×Music & Radio
Rembrandt20×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of São Paulo audience
TraitClusterScore
SustainabilityBALANCE1.95
Early Adopter MentalityPOWER1.85
Design AffinityPREMIUM1.61
Price SensitivityPREMIUM1.51
Luxury OrientationPREMIUM1.4
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for University of São Paulo
CountryShare
Brazil69.7%
United States7.8%
Hong Kong4.9%

See University of São Paulo audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of São Paulo have in United States?

University of São Paulo has an estimated audience of 311,755 people in United States, concentrated in California and New York.

What is the gender split and age of University of São Paulo fans?

53.5% of University of São Paulo fans are female, 46.5% are male, with an average age of 35.9 years.

Which brands do University of São Paulo fans like most?

University of São Paulo fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Cotton On (26.12×) over the country average.

Where do University of São Paulo fans live in United States?

University of São Paulo fans in United States are most concentrated in California (reach 16,247), New York (reach 7,308), and Texas (reach 6,789). These three regions account for the largest share of the active audience.

What other brands do University of São Paulo fans also like?

Beyond University of São Paulo itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Cotton On (26.12×), James Blake (musician) (71.01×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.