Rascasse Audience Intelligence

University of São Paulo Audience in United States

A data profile of the people who buy, follow and care about University of São Paulo in United States — modelled from more than twelve digital signal sources. University of São Paulo has an estimated audience of 311,755 people in United States.

#442among University in United States#5575among POI in United States#2925in Business & Career

The average University of São Paulo fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Warwick Davis, James Blake (musician), International education, with strongest over-indexing on Warwick Davis (54.79× the country average).

Demographically, the University of São Paulo audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of São Paulo fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Warwick Davis.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of São Paulo profile in United States.

Audience size
312K
in United States
Gender
53.5%♀
46.5% male
Age
35.9
average years
Country rank
#47379
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of São Paulo fans

53.5% are female, 46.5% are male, average age 35.9.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for University of São Paulo audience in United States
MetricValue
Female53.5%
Male46.5%
Average age35.9
Estimated audience size311,755
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the University of São Paulo audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

7.8%

of the worldwide University of São Paulo audience comes from United States.

Worldwide audience distribution share by country for University of São Paulo
CountryShare
Brazil69.7%
United States7.8%
Hong Kong4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of São Paulo audience in United States is strongest.

Fig. 05

Top regions by affinity

University of São Paulo fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.41×
02North Dakota<1K1.37×
03South Dakota<1K1.26×
04Delaware~1K1.21×
05Rhode Island~1K1.20×
06Washington, District of Columbia~1K1.17×
07Massachusetts~7K1.14×
08New Hampshire~1K1.13×
09Maine~1K1.13×
10West Virginia~2K1.12×
11Hawaii~2K1.12×
12Idaho~2K1.08×
13Montana<1K1.08×
14Nebraska~2K1.05×
15New Mexico~2K1.05×
16Mississippi~3K1.03×
17Connecticut~3K1.01×
18Alaska<1K1.01×
19Arkansas~3K1.00×
20Kansas~2K0.98×
21Iowa~2K0.97×
22Oklahoma~3K0.95×
23Utah~3K0.94×
24Maryland~5K0.93×
25Louisiana~4K0.93×
26Kentucky~4K0.93×
27Nevada~3K0.93×
28Alabama~4K0.92×
29Oregon~3K0.92×
30South Carolina~4K0.90×
31Wisconsin~4K0.90×
32Washington~6K0.89×
33Missouri~4K0.89×
34Minnesota~4K0.89×
35Virginia~7K0.88×
36Indiana~5K0.88×
37Colorado~4K0.88×
38Tennessee~5K0.87×
39Arizona~6K0.86×
40Georgia~8K0.85×
41North Carolina~8K0.85×
42Michigan~7K0.84×
43New Jersey~7K0.84×
44Pennsylvania~9K0.83×
45Illinois~9K0.82×
46Ohio~8K0.82×
47New York~10K0.80×
48Florida~20K0.78×
49California~30K0.77×
50Texas~20K0.75×
Fig. 06

Affinity by region

Affinity by region — University of São Paulo, United States
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of São Paulo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of São Paulo audience
#·InterestCategoryAffinity×
01James Blake (musician)Music & Radio85.63×
02Warwick DavisMovies & TV54.79×
03FortinetTechnology & Electronics46.92×
04MoleskineBusiness & Career31.74×
05International educationBusiness & Career20.00×
06paul smithFashion & Accessoires20.00×
07RembrandtArts & Culture20.00×
08CubismArts & Culture19.72×
09Debbie HarryMusic & Radio19.36×
10Gustav KlimtArts & Culture18.38×
11HackersMovies & TV16.30×
12Robbie ColtraneMovies & TV15.40×
13King crabPets & Animals15.14×
14Jean-Michel BasquiatArts & Culture14.38×
15Cotton OnFashion & Accessoires12.03×
16Jessica ChastainMovies & TV9.06×
17Helena Bonham CarterMovies & TV9.05×
18Group buyingShopping7.65×
19Diaper bagKids & Family4.29×
20Bass guitarMusic & Radio2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of São Paulo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of São Paulo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Price SensitivityPREMIUM1.67×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of São Paulo audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Pet OwnershipJOY0.78×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of São Paulo have in United States?

University of São Paulo has an estimated audience of 311,755 people in United States, concentrated in California and Texas.

02

What is the gender split and age of University of São Paulo fans?

53.5% of University of São Paulo fans are female, 46.5% are male, with an average age of 35.9 years.

03

Which brands do University of São Paulo fans like most?

University of São Paulo fans show strongest brand affinity for Warwick Davis (54.79×), James Blake (musician) (85.63×), and International education (20×) over the country average.

04

Where do University of São Paulo fans live in United States?

University of São Paulo fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do University of São Paulo fans also like?

Beyond University of São Paulo itself, the audience over-indexes on James Blake (musician) (85.63×), International education (20×), paul smith (20×), and Fortinet (46.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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