A data profile of the people who buy, follow and care about Hackers in United States — modelled from more than twelve digital signal sources. Hackers has an estimated audience of 1,004,153 people in United States.
The average Hackers fan in United States is 38.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Linux, Dailymotion, Certified Ethical Hacker, with strongest over-indexing on Linux (16.53× the country average).
Demographically, the Hackers audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hackers fan in United States is more female, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Linux.
The key figures that characterise the Hackers profile in United States.
58.0% are female, 42.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 38.7 |
| Estimated audience size | 1,004,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 17% |
Where the Hackers audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~100K | 1.37× | |
| 02 | Kentucky | ~20K | 1.24× | |
| 03 | Virginia | ~30K | 1.22× | |
| 04 | New York | ~70K | 1.21× | |
| 05 | Louisiana | ~20K | 1.20× | |
| 06 | California | ~100K | 1.18× | |
| 07 | North Carolina | ~40K | 1.17× | |
| 08 | Indiana | ~20K | 1.15× | |
| 09 | Georgia | ~30K | 1.13× | |
| 10 | Utah | ~10K | 1.13× | |
| 11 | Washington | ~20K | 1.12× | |
| 12 | Pennsylvania | ~40K | 1.11× | |
| 13 | Oregon | ~10K | 1.11× | |
| 14 | Oklahoma | ~10K | 1.11× | |
| 15 | Mississippi | ~9K | 1.11× | |
| 16 | Illinois | ~40K | 1.10× | |
| 17 | Arkansas | ~9K | 1.08× | |
| 18 | Arizona | ~20K | 1.07× | |
| 19 | Alabama | ~10K | 1.06× | |
| 20 | South Carolina | ~20K | 1.05× | |
| 21 | South Dakota | ~2K | 1.05× | |
| 22 | New Jersey | ~30K | 1.04× | |
| 23 | Nevada | ~10K | 1.04× | |
| 24 | Alaska | ~2K | 1.04× | |
| 25 | Maryland | ~20K | 1.03× | |
| 26 | New Mexico | ~5K | 1.01× | |
| 27 | North Dakota | ~2K | 0.99× | |
| 28 | Florida | ~70K | 0.98× | |
| 29 | Idaho | ~5K | 0.97× | |
| 30 | Delaware | ~3K | 0.97× | |
| 31 | Ohio | ~30K | 0.96× | |
| 32 | Missouri | ~20K | 0.95× | |
| 33 | Kansas | ~7K | 0.94× | |
| 34 | Michigan | ~20K | 0.93× | |
| 35 | Massachusetts | ~20K | 0.93× | |
| 36 | Nebraska | ~5K | 0.92× | |
| 37 | Rhode Island | ~3K | 0.92× | |
| 38 | Colorado | ~10K | 0.91× | |
| 39 | Tennessee | ~20K | 0.90× | |
| 40 | Connecticut | ~9K | 0.90× | |
| 41 | Maine | ~3K | 0.89× | |
| 42 | Wisconsin | ~10K | 0.87× | |
| 43 | Minnesota | ~10K | 0.87× | |
| 44 | Hawaii | ~4K | 0.86× | |
| 45 | Iowa | ~7K | 0.85× | |
| 46 | Montana | ~2K | 0.84× | |
| 47 | Vermont | ~1K | 0.84× | |
| 48 | West Virginia | ~4K | 0.82× | |
| 49 | New Hampshire | ~3K | 0.78× | |
| 50 | Washington, District of Columbia | ~2K | 0.77× |
The strongest cross-interests of the Hackers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Certified Ethical Hacker | Business & Career | 94.73× | ||
| 02 | Certified Information Systems Security Professional | Business & Career | 82.17× | ||
| 03 | Computer forensics | Topic | 70.37× | ||
| 04 | Hackerspace | Technology & Electronics | 58.87× | ||
| 05 | Post-rock | Music & Radio | 50.57× | ||
| 06 | Level (video gaming) | Games | 47.82× | ||
| 07 | Monkey (TV series) | Movies & TV | 46.61× | ||
| 08 | Ran-D | Music & Radio | 44.21× | ||
| 09 | World War II History | Politics & Society | 43.92× | ||
| 10 | Hacker News | Internet & Social Media | 36.76× | ||
| 11 | Takers | Movies & TV | 32.46× | ||
| 12 | Dailymotion | Movies & TV | 28.22× | ||
| 13 | Cisco Networking Academy | Technology & Electronics | 28.00× | ||
| 14 | Linux | Technology & Electronics | 16.53× | ||
| 15 | Exit (festival) | Music & Radio | 12.93× | ||
| 16 | Data security | Business & Career | 11.47× | ||
| 17 | Jollibee | Food & Beverages | 11.22× | ||
| 18 | PHP | Technology & Electronics | 10.21× | ||
| 19 | Programming language | Technology & Electronics | 7.48× | ||
| 20 | Information security | Business & Career | 7.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 4.98× | |
| Luxury Orientation | PREMIUM | 1.87× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.61× | |
| Community Orientation | OPEN | 0.73× | |
| Family Orientation | CONSERVATISM | 0.73× |
Hackers has an estimated audience of 1,004,153 people in United States, concentrated in California and Texas.
58.0% of Hackers fans are female, 42.0% are male, with an average age of 38.7 years.
Hackers fans show strongest brand affinity for Linux (16.53×), Dailymotion (28.22×), and Certified Ethical Hacker (94.73×) over the country average.
Hackers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Hackers itself, the audience over-indexes on Dailymotion (28.22×), Certified Ethical Hacker (94.73×), Certified Information Systems Security Professional (82.17×), and Monkey (TV series) (46.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hackers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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