Takers Audience in United States

Takers logo

Takers has an estimated audience of 871,267 people in United States. 48.7% are female, 51.3% are male, average age 45.3. Top regions: California, Texas, Florida. Top brand affinities: Theocracy, Maracaibo, Goop, Wok, Grinch.

The average Takers fan in United States is 45.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Theocracy, Maracaibo, Goop, with strongest over-indexing on Theocracy (72.03× the country average). Demographically, the Takers audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Takers fans

Demographic split for Takers audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.3
Estimated audience size871,267

Audience persona

The typical Takers fan in United States is balanced, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Theocracy.

Top regions in United States

Top regions ranked by reach for Takers in United States
RegionReachAffinity
California118,4541.24×
Texas103,6391.38×
Florida64,1971.09×
New York45,6210.94×
Georgia40,5731.51×
Illinois32,2461.11×
North Carolina30,3861.16×
Pennsylvania28,7320.98×
Ohio28,7111.07×
Michigan25,4491.12×
Arizona22,0751.24×
Virginia21,5761.02×
Tennessee19,7781.13×
New Jersey19,2510.87×
Maryland18,9651.27×
Indiana17,4101.09×
Louisiana16,8761.5×
South Carolina16,3161.24×
Alabama15,9371.31×
Missouri15,4181.1×
Washington15,3290.88×
Colorado13,2470.96×
Massachusetts13,1930.77×
Oklahoma11,7711.22×
Wisconsin11,6750.89×
Nevada11,4881.36×
Kentucky10,9591×
Mississippi10,5891.48×
Minnesota9,9160.79×
Arkansas8,4311.17×
Connecticut8,2200.94×
Oregon8,1580.82×
Kansas7,3301.07×
Utah6,6850.86×
Iowa5,6550.79×
New Mexico5,1161.17×
Nebraska3,6180.83×
Idaho3,5590.81×
West Virginia3,3250.82×
Hawaii3,1780.85×
Delaware2,7461.14×
Washington, District of Columbia2,6441.01×
Rhode Island2,3450.85×
New Hampshire2,0970.61×
Maine1,8230.58×
Montana1,6870.7×
South Dakota1,4490.72×
Alaska1,3580.73×
North Dakota1,2640.71×
Wyoming8360.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Takers audience
BrandAffinityCategory
Theocracy72.03×Music & Radio
Maracaibo81.73×Travel & Leisure
Goop16.05×Internet & Social Media
Wok19.61×Food & Beverages
Grinch11.25×Movies & TV
Hog Hunting8.17×Sports
Staycation7.63×Home & Garden
Hemnet22.3×Home & Garden
headspace14.79×Health
Grace Slick13.45×Music & Radio
Cryptic crossword18.85×Technology & Electronics
Google Photos2.94×Technology & Electronics
Hitchcock (film)13.29×Movies & TV
Hang Seng Index11.89×Business & Career
Hocus Pocus4.24×Movies & TV
Goma15.11×Travel & Leisure
Jingoism1.77×Politics & Society
Nebraska Cornhuskers football2.94×Sports
Beres Hammond18.5×Music & Radio
Google Home5.15×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Takers audience
TraitClusterScore
Risk AppetiteTHRILL2.43
Career OrientationPOWER1.41
Need for SecurityCONSERVATISM1.33
Quality AwarenessPREMIUM1.3
Social Media UsageJOY1.23
TravellingTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Takers
CountryShare
United States34.6%
India6.5%
United Kingdom4.4%

See Takers audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Takers have in United States?

Takers has an estimated audience of 871,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Takers fans?

48.7% of Takers fans are female, 51.3% are male, with an average age of 45.3 years.

Which brands do Takers fans like most?

Takers fans show strongest brand affinity for Theocracy (72.03×), Maracaibo (81.73×), and Goop (16.05×) over the country average.

Where do Takers fans live in United States?

Takers fans in United States are most concentrated in California (reach 118,454), Texas (reach 103,639), and Florida (reach 64,197). These three regions account for the largest share of the active audience.

What other brands do Takers fans also like?

Beyond Takers itself, the audience over-indexes on Maracaibo (81.73×), Goop (16.05×), Wok (19.61×), and Grinch (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Takers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.