A data profile of the people who buy, follow and care about Takers in United States — modelled from more than twelve digital signal sources. Takers has an estimated audience of 860,824 people in United States.
The average Takers fan in United States is 45.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Freddie Highmore, Miami Vice, Face/Off, with strongest over-indexing on Freddie Highmore (109.66× the country average).
Demographically, the Takers audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Takers fan in United States is balanced, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Freddie Highmore.
The key figures that characterise the Takers profile in United States.
48.7% are female, 51.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 45.3 |
| Estimated audience size | 860,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Takers audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.3% |
| India | 6.7% |
| United Kingdom | 4.4% |
Where the Takers audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~20K | 1.54× | |
| 02 | Mississippi | ~10K | 1.54× | |
| 03 | Georgia | ~40K | 1.49× | |
| 04 | Alabama | ~20K | 1.40× | |
| 05 | Nevada | ~10K | 1.32× | |
| 06 | Texas | ~100K | 1.31× | |
| 07 | Maryland | ~20K | 1.31× | |
| 08 | South Carolina | ~20K | 1.25× | |
| 09 | Arizona | ~20K | 1.20× | |
| 10 | Oklahoma | ~10K | 1.20× | |
| 11 | California | ~100K | 1.17× | |
| 12 | North Carolina | ~30K | 1.17× | |
| 13 | New Mexico | ~5K | 1.16× | |
| 14 | Delaware | ~3K | 1.16× | |
| 15 | Arkansas | ~8K | 1.15× | |
| 16 | Tennessee | ~20K | 1.14× | |
| 17 | Michigan | ~30K | 1.13× | |
| 18 | Missouri | ~20K | 1.11× | |
| 19 | Illinois | ~30K | 1.09× | |
| 20 | Indiana | ~20K | 1.07× | |
| 21 | Florida | ~60K | 1.05× | |
| 22 | Ohio | ~30K | 1.05× | |
| 23 | Virginia | ~20K | 1.04× | |
| 24 | Kansas | ~7K | 1.04× | |
| 25 | Washington, District of Columbia | ~3K | 1.02× | |
| 26 | Kentucky | ~10K | 0.98× | |
| 27 | Pennsylvania | ~30K | 0.97× | |
| 28 | New York | ~50K | 0.94× | |
| 29 | Connecticut | ~8K | 0.94× | |
| 30 | New Jersey | ~20K | 0.93× | |
| 31 | Colorado | ~10K | 0.91× | |
| 32 | West Virginia | ~4K | 0.91× | |
| 33 | Rhode Island | ~3K | 0.90× | |
| 34 | Alaska | ~2K | 0.88× | |
| 35 | Wisconsin | ~10K | 0.87× | |
| 36 | Nebraska | ~4K | 0.87× | |
| 37 | North Dakota | ~2K | 0.86× | |
| 38 | Idaho | ~4K | 0.85× | |
| 39 | Hawaii | ~3K | 0.85× | |
| 40 | South Dakota | ~2K | 0.85× | |
| 41 | Iowa | ~6K | 0.84× | |
| 42 | Montana | ~2K | 0.83× | |
| 43 | Washington | ~10K | 0.80× | |
| 44 | Utah | ~6K | 0.80× | |
| 45 | Oregon | ~8K | 0.79× | |
| 46 | Minnesota | ~10K | 0.78× | |
| 47 | Vermont | ~1K | 0.78× | |
| 48 | Massachusetts | ~10K | 0.75× | |
| 49 | New Hampshire | ~3K | 0.74× | |
| 50 | Maine | ~2K | 0.72× |
The strongest cross-interests of the Takers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freddie Highmore | Movies & TV | 109.66× | ||
| 02 | Miami Vice | Movies & TV | 74.40× | ||
| 03 | London Has Fallen | Movies & TV | 71.40× | ||
| 04 | Face/Off | Movies & TV | 59.92× | ||
| 05 | Zero Dark Thirty | Movies & TV | 42.31× | ||
| 06 | Famke Janssen | Fashion & Accessoires | 34.99× | ||
| 07 | Hackers | Movies & TV | 32.46× | ||
| 08 | Nathalie Emmanuel | Movies & TV | 24.12× | ||
| 09 | Blade Runner | Movies & TV | 21.51× | ||
| 10 | Alexis Bledel | Movies & TV | 20.00× | ||
| 11 | Gangs of New York | Movies & TV | 20.00× | ||
| 12 | Aidan Gillen | Movies & TV | 20.00× | ||
| 13 | Gina Carano | Movies & TV | 17.14× | ||
| 14 | Reservoir Dogs | Movies & TV | 14.98× | ||
| 15 | Helen Mirren | Movies & TV | 14.10× | ||
| 16 | Guy Ritchie | Movies & TV | 13.26× | ||
| 17 | Jumanji | Movies & TV | 10.10× | ||
| 18 | Zoe Saldana | Movies & TV | 5.32× | ||
| 19 | Robert Redford | Movies & TV | 4.23× | ||
| 20 | Diane Keaton | Movies & TV | 3.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Patriotism | CONSERVATISM | 1.59× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Extroversion | THRILL | 0.81× |
Takers has an estimated audience of 860,824 people in United States, concentrated in California and Texas.
48.7% of Takers fans are female, 51.3% are male, with an average age of 45.3 years.
Takers fans show strongest brand affinity for Freddie Highmore (109.66×), Miami Vice (74.4×), and Face/Off (59.92×) over the country average.
Takers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Takers itself, the audience over-indexes on Miami Vice (74.4×), Face/Off (59.92×), London Has Fallen (71.4×), and Zero Dark Thirty (42.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Takers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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