Joan Didion Audience in United States

Joan Didion logo

Joan Didion has an estimated audience of 664,926 people in United States. 71.8% are female, 28.2% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Home equity, Nationality, headspace, Israel, Cryptic crossword.

The average Joan Didion fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Nationality, headspace, with strongest over-indexing on Home equity (7.23× the country average). Demographically, the Joan Didion audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Journalist

Demographics of Joan Didion fans

Demographic split for Joan Didion audience in United States
MetricValue
Female71.8%
Male28.2%
Average age43.2
Estimated audience size664,926

Audience persona

The typical Joan Didion fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Joan Didion in United States
RegionReachAffinity
California129,9801.78×
New York82,3002.21×
Texas38,7000.68×
Florida28,9860.64×
Massachusetts25,5551.95×
Illinois25,4811.15×
Pennsylvania24,4611.09×
Washington18,9051.42×
Virginia18,2921.13×
New Jersey17,6411.04×
North Carolina17,3770.87×
Ohio15,8920.78×
Georgia14,9870.73×
Michigan14,5950.84×
Oregon12,9441.7×
Colorado12,1081.16×
Maryland11,7481.03×
Connecticut10,9061.64×
Tennessee10,0790.76×
Minnesota10,0761.06×
Arizona8,7730.65×
Wisconsin8,7150.87×
Indiana8,4940.7×
Missouri8,4890.79×
South Carolina7,3280.73×
Louisiana5,9560.69×
Kentucky5,7820.69×
Washington, District of Columbia5,6692.84×
Utah5,4400.91×
Oklahoma4,7680.65×
Alabama4,5420.49×
Iowa4,1010.75×
Nevada4,0830.63×
Maine3,9101.64×
Kansas3,6800.7×
Arkansas3,3980.62×
New Mexico3,2190.97×
Rhode Island3,1701.5×
New Hampshire3,1511.2×
Mississippi2,6630.49×
Vermont2,6482.27×
Idaho2,5720.77×
Hawaii2,4330.85×
Montana2,0051.09×
Nebraska1,8810.56×
West Virginia1,6260.52×
Delaware1,3770.75×
Alaska8910.63×
South Dakota6640.43×
Wyoming5930.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joan Didion audience
BrandAffinityCategory
Home equity7.23×Home & Garden
Nationality5.29×Politics & Society
headspace19.63×Health
Israel4.22×Travel & Leisure
Cryptic crossword26.58×Technology & Electronics
Goma29.42×Travel & Leisure
Grace Slick13.61×Music & Radio
Cherish (group)15.69×Music & Radio
Goop7.25×Internet & Social Media
Minnesota2.36×Travel & Leisure
Wok8.1×Food & Beverages
Elsword20×Games
Fairy godmother8.87×Literature
Vocal harmony5.36×Music & Radio
Kielbasa20×Food & Beverages
Nebraska Cornhuskers football4.1×Sports
Governor of Michigan7.85×Politics & Society
Google Home6.8×Technology & Electronics
Hawaiian quilt38.81×Fashion & Accessoires
Steampunk4.91×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joan Didion audience
TraitClusterScore
Design AffinityPREMIUM2.48
Community OrientationOPEN2.08
SpiritualityBALANCE1.87
IndulgenceJOY1.83
TraditionCONSERVATISM1.81
SustainabilityBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Joan Didion
CountryShare
United States45.3%
Japan8.9%
United Kingdom8.1%

See Joan Didion audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Joan Didion have in United States?

Joan Didion has an estimated audience of 664,926 people in United States, concentrated in California and New York.

What is the gender split and age of Joan Didion fans?

71.8% of Joan Didion fans are female, 28.2% are male, with an average age of 43.2 years.

Which brands do Joan Didion fans like most?

Joan Didion fans show strongest brand affinity for Home equity (7.23×), Nationality (5.29×), and headspace (19.63×) over the country average.

Where do Joan Didion fans live in United States?

Joan Didion fans in United States are most concentrated in California (reach 129,980), New York (reach 82,300), and Texas (reach 38,700). These three regions account for the largest share of the active audience.

What other brands do Joan Didion fans also like?

Beyond Joan Didion itself, the audience over-indexes on Nationality (5.29×), headspace (19.63×), Israel (4.22×), and Cryptic crossword (26.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Didion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.