Rascasse Audience Intelligence

Joan Didion Audience in United States

A data profile of the people who buy, follow and care about Joan Didion in United States — modelled from more than twelve digital signal sources. Joan Didion has an estimated audience of 656,679 people in United States.

#17among Journalist in United States#7321among Person in United States#698in Literature

The average Joan Didion fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Essay, Matthew Stafford, International education, with strongest over-indexing on Essay (22.69× the country average).

Demographically, the Joan Didion audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joan Didion fan in United States is more female, around 43.2 years old, with strong Spirituality tendencies and a notable affinity for Essay.

Category: Literature · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joan Didion profile in United States.

Audience size
657K
in United States
Gender
71.8%♀
28.2% male
Age
43.2
average years
Country rank
#31061
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joan Didion fans

71.8% are female, 28.2% are male, average age 43.2.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Joan Didion audience in United States
MetricValue
Female71.8%
Male28.2%
Average age43.2
Estimated audience size656,679
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Joan Didion audience in United States
Age bracketShare%
16-1923%
20-299%
30-3911%
40-4917%
50+40%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Joan Didion audience comes from United States.

Worldwide audience distribution share by country for Joan Didion
CountryShare
United States45.3%
Japan9.2%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joan Didion audience in United States is strongest.

Fig. 05

Top regions by affinity

Joan Didion fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.60×
02Vermont~2K2.12×
03New York~70K1.98×
04Massachusetts~20K1.86×
05California~100K1.62×
06Maine~4K1.61×
07Oregon~10K1.59×
08Connecticut~10K1.56×
09Rhode Island~3K1.43×
10Washington~20K1.36×
11New Hampshire~3K1.22×
12Colorado~10K1.18×
13Montana~2K1.10×
14Illinois~20K1.09×
15Virginia~20K1.08×
16Pennsylvania~20K1.04×
17Minnesota~10K1.04×
18New Jersey~20K1.03×
19Maryland~10K1.02×
20Wisconsin~10K0.97×
21New Mexico~3K0.96×
22Utah~6K0.95×
23Missouri~10K0.90×
24Delaware~2K0.89×
25North Carolina~20K0.87×
26Hawaii~2K0.87×
27Idaho~3K0.84×
28Alaska~1K0.83×
29Michigan~10K0.82×
30Iowa~4K0.81×
31Ohio~20K0.78×
32Tennessee~10K0.78×
33Kansas~4K0.76×
34South Carolina~8K0.75×
35Kentucky~6K0.74×
36Arkansas~4K0.74×
37Georgia~10K0.72×
38Indiana~9K0.72×
39Nebraska~2K0.72×
40South Dakota~1K0.71×
41North Dakota<1K0.71×
42Arizona~10K0.70×
43Louisiana~6K0.70×
44Oklahoma~5K0.68×
45West Virginia~2K0.68×
46Nevada~4K0.67×
47Texas~40K0.65×
48Florida~30K0.63×
49Mississippi~3K0.61×
50Alabama~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Joan Didion, United States
0.58×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joan Didion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joan Didion audience
#·InterestCategoryAffinity×
01MoleskineBusiness & Career50.76×
02Haruki MurakamiLiterature37.92×
03Isabel AllendeLiterature35.08×
04EssayLiterature22.69×
05Matthew StaffordSports20.00×
06International educationBusiness & Career20.00×
07Avan JogiaMovies & TV20.00×
08Sausage PartyMovies & TV20.00×
09Maya AngelouLiterature15.66×
10Jennette McCurdyMovies & TV14.11×
11Malcolm in the MiddleMovies & TV10.48×
12Bob DylanMusic & Radio10.28×
13Book discussion clubLiterature9.77×
14Bruce SpringsteenMusic & Radio8.22×
15Web serverTechnology & Electronics8.07×
16Robert RedfordMovies & TV6.50×
17Crime fictionLiterature5.72×
18BestsellerLiterature4.97×
19Diane KeatonMovies & TV4.64×
20ActivismPolitics & Society3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joan Didion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joan Didion audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.44×
Community OrientationOPEN1.89×
Design AffinityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joan Didion audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joan Didion have in United States?

Joan Didion has an estimated audience of 656,679 people in United States, concentrated in California and New York.

02

What is the gender split and age of Joan Didion fans?

71.8% of Joan Didion fans are female, 28.2% are male, with an average age of 43.2 years.

03

Which brands do Joan Didion fans like most?

Joan Didion fans show strongest brand affinity for Essay (22.69×), Matthew Stafford (20×), and International education (20×) over the country average.

04

Where do Joan Didion fans live in United States?

Joan Didion fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Joan Didion fans also like?

Beyond Joan Didion itself, the audience over-indexes on Matthew Stafford (20×), International education (20×), Avan Jogia (20×), and Moleskine (50.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Journalist audiences in United States

See Joan Didion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Didion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →