Joan Didion Audience in United States

Joan Didion has an estimated audience of 664,926 people in United States. 71.8% are female, 28.2% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Diane Keaton, Capital One, Jennette McCurdy, Autism Awareness, Beetlejuice.

The average Joan Didion fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Diane Keaton, Capital One, Jennette McCurdy, with strongest over-indexing on Diane Keaton (26.58× the country average). Demographically, the Joan Didion audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Journalist

Demographics of Joan Didion fans

Demographic split for Joan Didion audience in United States
MetricValue
Female71.8%
Male28.2%
Average age43.2
Estimated audience size664,926

Audience persona

The typical Joan Didion fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Joan Didion in United States
RegionReachAffinity
California129,9801.78×
New York82,3002.21×
Texas38,7000.68×
Florida28,9860.64×
Massachusetts25,5551.95×
Illinois25,4811.15×
Pennsylvania24,4611.09×
Washington18,9051.42×
Virginia18,2921.13×
New Jersey17,6411.04×
North Carolina17,3770.87×
Ohio15,8920.78×
Georgia14,9870.73×
Michigan14,5950.84×
Oregon12,9441.7×
Colorado12,1081.16×
Maryland11,7481.03×
Connecticut10,9061.64×
Tennessee10,0790.76×
Minnesota10,0761.06×
Arizona8,7730.65×
Wisconsin8,7150.87×
Indiana8,4940.7×
Missouri8,4890.79×
South Carolina7,3280.73×
Louisiana5,9560.69×
Kentucky5,7820.69×
Washington, District of Columbia5,6692.84×
Utah5,4400.91×
Oklahoma4,7680.65×
Alabama4,5420.49×
Iowa4,1010.75×
Nevada4,0830.63×
Maine3,9101.64×
Kansas3,6800.7×
Arkansas3,3980.62×
New Mexico3,2190.97×
Rhode Island3,1701.5×
New Hampshire3,1511.2×
Mississippi2,6630.49×
Vermont2,6482.27×
Idaho2,5720.77×
Hawaii2,4330.85×
Montana2,0051.09×
Nebraska1,8810.56×
West Virginia1,6260.52×
Delaware1,3770.75×
Alaska8910.63×
South Dakota6640.43×
Wyoming5930.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joan Didion audience
BrandAffinityCategory
Diane Keaton26.58×Movies & TV
Capital One8.92×Business & Career
Jennette McCurdy36.61×Movies & TV
Autism Awareness19.03×Health
Beetlejuice9.62×Movies & TV
Diabetes mellitus awareness12.48×Health
Google News10.95×News
Helen Mirren24.7×Movies & TV
Indeed.com7.02×Business & Career
Demi Moore15.38×Movies & TV
Twin Peaks14.21×Movies & TV
Elizabeth Taylor19.82×Movies & TV
Jennifer Garner19.63×Movies & TV
Google Maps5.89×Internet & Social Media
Titanic (1997 film)20.36×Movies & TV
Microblogging12.67×Technology & Electronics
Clint Eastwood12.76×Movies & TV
Matthew Stafford20×Sports
Liza Minnelli21.69×Music & Radio
Billy Bob Thornton12.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joan Didion audience
TraitClusterScore
Design AffinityPREMIUM2.48
Community OrientationOPEN2.08
SpiritualityBALANCE1.87
IndulgenceJOY1.83
TraditionCONSERVATISM1.81
SustainabilityBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Joan Didion
CountryShare
United States45.3%
Japan8.9%
United Kingdom8.1%

See Joan Didion audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Joan Didion have in United States?

Joan Didion has an estimated audience of 664,926 people in United States, concentrated in California and New York.

What is the gender split and age of Joan Didion fans?

71.8% of Joan Didion fans are female, 28.2% are male, with an average age of 43.2 years.

Which brands do Joan Didion fans like most?

Joan Didion fans show strongest brand affinity for Diane Keaton (26.58×), Capital One (8.92×), and Jennette McCurdy (36.61×) over the country average.

Where do Joan Didion fans live in United States?

Joan Didion fans in United States are most concentrated in California (reach 129,980), New York (reach 82,300), and Texas (reach 38,700). These three regions account for the largest share of the active audience.

What other brands do Joan Didion fans also like?

Beyond Joan Didion itself, the audience over-indexes on Capital One (8.92×), Jennette McCurdy (36.61×), Autism Awareness (19.03×), and Beetlejuice (9.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joan Didion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.