Handwriting Audience in United States

Handwriting logo

Handwriting has an estimated audience of 1,703,220 people in United States. 60.3% are female, 39.7% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Pro-Ject, Nebraska, Product design, Governor of Michigan.

The average Handwriting fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Pro-Ject, Nebraska, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Handwriting audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Handwriting fans

Demographic split for Handwriting audience in United States
MetricValue
Female60.3%
Male39.7%
Average age40.2
Estimated audience size1,703,220

Audience persona

The typical Handwriting fan in United States is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Handwriting in United States
RegionReachAffinity
California269,9131.44×
Texas190,5051.3×
Florida119,6991.04×
New York110,2711.16×
Illinois58,3821.03×
Georgia57,3951.09×
Pennsylvania53,4230.93×
North Carolina52,0021.01×
Ohio48,1080.92×
Virginia46,3521.12×
New Jersey42,6930.99×
Washington41,6081.22×
Michigan41,5740.93×
Arizona38,9411.12×
Tennessee34,0541×
Massachusetts31,3490.93×
Indiana30,6770.99×
Maryland29,0670.99×
Missouri28,7361.05×
Colorado26,2270.98×
South Carolina25,2240.98×
Alabama25,1681.06×
Minnesota23,4970.96×
Louisiana23,0931.05×
Wisconsin22,9930.9×
Oregon22,3651.15×
Oklahoma19,4701.03×
Kentucky19,3950.91×
Utah17,3011.13×
Nevada16,1480.98×
Connecticut15,3770.9×
Kansas14,7911.1×
Arkansas13,9220.99×
Mississippi12,4390.89×
Iowa12,3920.88×
Idaho9,9421.16×
Hawaii8,6631.18×
New Mexico8,6161.01×
Nebraska8,2530.97×
West Virginia7,5090.95×
Washington, District of Columbia5,6381.1×
New Hampshire5,2560.78×
Maine5,1080.84×
Montana4,7611.01×
Rhode Island4,5710.84×
Delaware3,6420.78×
South Dakota3,5810.91×
Alaska3,4570.95×
North Dakota3,1420.9×
Vermont2,1240.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handwriting audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Pro-Ject7.38×Music & Radio
Nebraska4.87×Travel & Leisure
Product design3.4×Business & Career
Governor of Michigan11.73×Politics & Society
Emperor Entertainment Group14.55×Business & Career
Vocal harmony5.1×Music & Radio
Home staging5.74×Home & Garden
Bank account2.63×Business & Career
Nebraska Cornhuskers football3.68×Sports
Historic site4.28×Arts & Culture
Jesse Plemons3.31×Movies & TV
JDSU2.79×Business & Career
Natural rubber1.72×Cars & Mobility
Home equity1.57×Home & Garden
Israel1.65×Travel & Leisure
Goop4.02×Internet & Social Media
Grinch2.81×Movies & TV
Staycation2.27×Home & Garden
Buying and Selling Real Estate5.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handwriting audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Design AffinityPREMIUM1.63
Community OrientationOPEN1.56
SustainabilityBALANCE1.52
DIY MentalityTHRILL1.46
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Handwriting
CountryShare
United States14.5%
Japan8.4%
India8.1%

See Handwriting audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Handwriting have in United States?

Handwriting has an estimated audience of 1,703,220 people in United States, concentrated in California and Texas.

What is the gender split and age of Handwriting fans?

60.3% of Handwriting fans are female, 39.7% are male, with an average age of 40.2 years.

Which brands do Handwriting fans like most?

Handwriting fans show strongest brand affinity for Fairy godmother (20.49×), Pro-Ject (7.38×), and Nebraska (4.87×) over the country average.

Where do Handwriting fans live in United States?

Handwriting fans in United States are most concentrated in California (reach 269,913), Texas (reach 190,505), and Florida (reach 119,699). These three regions account for the largest share of the active audience.

What other brands do Handwriting fans also like?

Beyond Handwriting itself, the audience over-indexes on Pro-Ject (7.38×), Nebraska (4.87×), Product design (3.4×), and Governor of Michigan (11.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handwriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.