Handwriting Audience in Germany
Handwriting has an estimated audience of 442,078 people in Germany. 54.1% are female, 45.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Me Before You, Hamburger SV, Cadillac, Livemusic, Faber-Castell.
The average Handwriting fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Me Before You, Hamburger SV, Cadillac, with strongest over-indexing on Me Before You (50.69× the country average). Demographically, the Handwriting audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Handwriting fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 39.8 |
| Estimated audience size | 442,078 |
Audience persona
The typical Handwriting fan in Germany is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Me Before You.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,613 | 1.01× |
| Baden-Württemberg | 87,200 | 1.45× |
| Bayern | 74,739 | 1.05× |
| Hessen | 54,976 | 1.63× |
| Niedersachsen | 39,564 | 0.92× |
| Berlin | 27,490 | 1.39× |
| Rheinland-Pfalz | 21,756 | 0.98× |
| Sachsen | 19,220 | 0.89× |
| Schleswig-Holstein | 12,659 | 0.8× |
| Brandenburg | 9,975 | 0.73× |
| Thüringen | 9,652 | 0.86× |
| Hamburg | 9,547 | 0.96× |
| Sachsen-Anhalt | 8,159 | 0.71× |
| Mecklenburg-Vorpommern | 5,344 | 0.63× |
| Saarland | 4,857 | 0.89× |
| Bremen | 4,170 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Me Before You | 50.69× | Movies & TV |
| Hamburger SV | 5.52× | Sports |
| Cadillac | 15.3× | Cars & Mobility |
| Livemusic | 4.38× | Music & Radio |
| Faber-Castell | 19.23× | Business & Career |
| Art Collecting | 9.46× | Arts & Culture |
| Art exhibition | 4.36× | Arts & Culture |
| Tagesschau | 2.1× | Movies & TV |
| Non-fiction books | 5.3× | Literature |
| Office supplies | 6.75× | Business & Career |
| ASAP Rocky | 10.91× | Music & Radio |
| Banksy | 6.97× | Arts & Culture |
| Harry Potter | 1.73× | Movies & TV |
| Do it yourself (DIY) | 2.19× | Home & Garden |
| Batman | 2.54× | Movies & TV |
| Diary | 4.96× | Kids & Family |
| Natural foods | 4.14× | Food & Beverages |
| Fressnapf | 3.19× | Shopping |
| Vegetable Gardening | 5.4× | Food & Beverages |
| Etsy | 3.02× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.21 |
| Early Adopter Mentality | POWER | 1.98 |
| Sustainability | BALANCE | 1.9 |
| Urban Lifestyle | OPEN | 1.8 |
| Sports Activity | POWER | 1.77 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 8.4% |
| India | 8.1% |
See Handwriting audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Handwriting have in Germany?
Handwriting has an estimated audience of 442,078 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Handwriting fans?
54.1% of Handwriting fans are female, 45.9% are male, with an average age of 39.8 years.
Which brands do Handwriting fans like most?
Handwriting fans show strongest brand affinity for Me Before You (50.69×), Hamburger SV (5.52×), and Cadillac (15.3×) over the country average.
Where do Handwriting fans live in Germany?
Handwriting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,613), Baden-Württemberg (reach 87,200), and Bayern (reach 74,739). These three regions account for the largest share of the active audience.
What other brands do Handwriting fans also like?
Beyond Handwriting itself, the audience over-indexes on Hamburger SV (5.52×), Cadillac (15.3×), Livemusic (4.38×), and Faber-Castell (19.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handwriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.