Rascasse Audience Intelligence

Handwriting Audience in Germany

A data profile of the people who buy, follow and care about Handwriting in Germany — modelled from more than twelve digital signal sources. Handwriting has an estimated audience of 442,078 people in Germany.

#4982among Topic in Germany#275in Kids & Family

The average Handwriting fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Me Before You, Cadillac, My Little Pony, with strongest over-indexing on Me Before You (54.33× the country average).

Demographically, the Handwriting audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Handwriting fan in Germany is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Me Before You.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handwriting profile in Germany.

Audience size
442K
in Germany
Gender
54.1%♀
45.9% male
Age
39.8
average years
Country rank
#12930
Topic in Germany
Fig. 01

Search interest · 12-month trend

+180%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handwriting fans

54.1% are female, 45.9% are male, average age 39.8.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Handwriting audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age39.8
Estimated audience size442,078
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Handwriting audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Handwriting audience comes from Germany.

Worldwide audience distribution share by country for Handwriting
CountryShare
United States14.5%
Japan8.4%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handwriting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Handwriting fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.25×
02Nordrhein-Westfalen~100K1.08×
03Sachsen~20K1.07×
04Brandenburg~10K1.07×
05Baden-Württemberg~60K1.03×
06Berlin~20K1.03×
07Rheinland-Pfalz~20K1.01×
08Sachsen-Anhalt~10K1.01×
09Thüringen~10K1.01×
10Bremen~4K0.99×
11Mecklenburg-Vorpommern~8K0.98×
12Bayern~70K0.97×
13Saarland~5K0.97×
14Schleswig-Holstein~20K0.94×
15Hamburg~9K0.93×
16Niedersachsen~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Handwriting, Germany
0.89×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handwriting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handwriting audience
#·InterestCategoryAffinity×
01Me Before YouMovies & TV54.33×
02InstaxTechnology & Electronics26.33×
03My Little PonyKids & Family21.20×
04HasselbladTechnology & Electronics20.00×
05Santos FCSports18.40×
06CadillacCars & Mobility17.70×
07Faber-CastellBusiness & Career16.00×
08Office suppliesBusiness & Career11.77×
09Rose LeslieMovies & TV11.58×
10ASAP RockyMusic & Radio9.75×
11BanksyArts & Culture7.14×
12DuolingoBusiness & Career5.31×
13Hamburger SVSports5.24×
14Non-fiction booksLiterature5.15×
15Crime fictionLiterature4.84×
16LibraryLiterature4.73×
17DiaryKids & Family4.58×
18HugendubelShopping3.71×
19Tour de FranceSports3.64×
20LivemusicMusic & Radio2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handwriting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handwriting audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.09×
ExtroversionTHRILL1.74×
Early Adopter MentalityPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handwriting audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.76×
Price SensitivityPREMIUM0.85×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handwriting have in Germany?

Handwriting has an estimated audience of 442,078 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Handwriting fans?

54.1% of Handwriting fans are female, 45.9% are male, with an average age of 39.8 years.

03

Which brands do Handwriting fans like most?

Handwriting fans show strongest brand affinity for Me Before You (54.33×), Cadillac (17.7×), and My Little Pony (21.2×) over the country average.

04

Where do Handwriting fans live in Germany?

Handwriting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Handwriting fans also like?

Beyond Handwriting itself, the audience over-indexes on Cadillac (17.7×), My Little Pony (21.2×), Office supplies (11.77×), and Hamburger SV (5.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Handwriting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Handwriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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