Rascasse Audience Intelligence

NME Audience in United States

A data profile of the people who buy, follow and care about NME in United States — modelled from more than twelve digital signal sources. NME has an estimated audience of 1,986,143 people in United States.

#443among Website / Newspaper / Magazine in United States#1604in Music & Radio

The average NME fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NME profile in United States.

Audience size
2M
in United States
Gender
41.0%♀
59.0% male
Age
36.2
average years
Country rank
#14312
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NME

41.0% are female, 59.0% are male, average age 36.2.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for NME audience in United States
MetricValue
Female41.0%
Male59.0%
Average age36.2
Estimated audience size1,986,143
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the NME audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

27.8%

of the worldwide NME audience comes from United States.

Worldwide audience distribution share by country for NME
CountryShare
United States27.8%
United Kingdom23.9%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NME audience in United States is strongest.

Fig. 05

Top regions by affinity

NME fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K5.88×
02Vermont~6K1.84×
03Delaware~9K1.57×
04Kansas~20K1.53×
05New York~200K1.45×
06Massachusetts~60K1.45×
07Wyoming~4K1.45×
08New Jersey~70K1.32×
09Idaho~10K1.27×
10New Hampshire~10K1.26×
11Colorado~40K1.22×
12California~300K1.20×
13Pennsylvania~80K1.16×
14Illinois~70K1.08×
15Georgia~60K1.06×
16Oregon~20K1.05×
17Maine~7K1.01×
18Tennessee~40K0.96×
19Washington~40K0.94×
20Michigan~50K0.92×
21North Carolina~50K0.91×
22Iowa~10K0.90×
23Minnesota~30K0.89×
24Kentucky~20K0.89×
25Utah~20K0.89×
26Mississippi~10K0.88×
27Ohio~50K0.87×
28New Mexico~9K0.87×
29Indiana~30K0.85×
30Connecticut~20K0.85×
31Alaska~4K0.85×
32West Virginia~8K0.84×
33Alabama~20K0.83×
34South Dakota~4K0.83×
35Florida~100K0.82×
36Maryland~30K0.82×
37Rhode Island~5K0.82×
38Virginia~40K0.81×
39Montana~4K0.80×
40Arizona~30K0.78×
41Nevada~10K0.77×
42Arkansas~10K0.76×
43Nebraska~7K0.75×
44Missouri~20K0.73×
45Wisconsin~20K0.73×
46Hawaii~6K0.73×
47South Carolina~20K0.72×
48Louisiana~20K0.71×
49Oklahoma~10K0.65×
50Texas~100K0.58×
Fig. 06

Affinity by region

Affinity by region — NME, United States
0.58×1.00×5.88×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for NME. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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