Gender identity Audience in Germany

Gender identity logo

Gender identity has an estimated audience of 310,732 people in Germany. 62.4% are female, 37.6% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Dog breed, Combat sport, Commercial mortgage, Artistic inspiration.

The average Gender identity fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Dog breed, Combat sport, with strongest over-indexing on Progressive rock (3.21× the country average). Demographically, the Gender identity audience skews more female with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gender identity fans

Demographic split for Gender identity audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age32.0
Estimated audience size310,732

Audience persona

The typical Gender identity fan in Germany is more female, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Gender identity in Germany
RegionReachAffinity
Nordrhein-Westfalen59,1010.87×
Bayern38,1650.76×
Baden-Württemberg32,0240.76×
Niedersachsen31,8541.06×
Sachsen22,6181.48×
Berlin19,0191.37×
Hessen18,3830.78×
Rheinland-Pfalz11,5450.74×
Schleswig-Holstein11,2141.01×
Brandenburg11,0601.15×
Hamburg9,2331.31×
Thüringen6,8720.87×
Sachsen-Anhalt6,1350.76×
Mecklenburg-Vorpommern5,5740.94×
Saarland4,1261.08×
Bremen2,8341.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender identity audience
BrandAffinityCategory
Progressive rock3.21×Music & Radio
Dog breed1.69×Pets & Animals
Combat sport1.92×Sports
Commercial mortgage2.77×Business & Career
Artistic inspiration1.64×Arts & Culture
Natural rubber2.89×Cars & Mobility
Unique Gifts1.56×Shopping
Israel2.16×Travel & Leisure
Stradivarius1.69×Shopping
Walter Samuel31.43×Sports
Christmas Gift1.61×Kids & Family
Birthday Gifts1.55×Kids & Family
Friedrich Gulda17.89×Music & Radio
Nurse education2.27×Kids & Family
Inha University11.36×Business & Career
MS Mode4.33×Fashion & Accessoires
Minestrone1.56×Food & Beverages
Gilbert Burns (fighter)9.63×Sports
Cadbury World5.2×Travel & Leisure
Figure painting (hobby)2.37×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender identity audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.31
SustainabilityBALANCE2.01
Pet OwnershipJOY1.75
MindfulnessBALANCE1.57
TravellingTHRILL1.55
Social Media UsageJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Gender identity
CountryShare
United States45.2%
Brazil7.6%
Germany5.8%

See Gender identity audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Gender identity have in Germany?

Gender identity has an estimated audience of 310,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Gender identity fans?

62.4% of Gender identity fans are female, 37.6% are male, with an average age of 32.0 years.

Which brands do Gender identity fans like most?

Gender identity fans show strongest brand affinity for Progressive rock (3.21×), Dog breed (1.69×), and Combat sport (1.92×) over the country average.

Where do Gender identity fans live in Germany?

Gender identity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,101), Bayern (reach 38,165), and Baden-Württemberg (reach 32,024). These three regions account for the largest share of the active audience.

What other brands do Gender identity fans also like?

Beyond Gender identity itself, the audience over-indexes on Dog breed (1.69×), Combat sport (1.92×), Commercial mortgage (2.77×), and Artistic inspiration (1.64×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gender identity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.