Gender identity Audience in Germany

Gender identity has an estimated audience of 310,732 people in Germany. 62.4% are female, 37.6% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Dog breed, Combat sport, Commercial mortgage, Artistic inspiration.
The average Gender identity fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Dog breed, Combat sport, with strongest over-indexing on Progressive rock (3.21× the country average). Demographically, the Gender identity audience skews more female with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gender identity fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 32.0 |
| Estimated audience size | 310,732 |
Audience persona
The typical Gender identity fan in Germany is more female, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,101 | 0.87× |
| Bayern | 38,165 | 0.76× |
| Baden-Württemberg | 32,024 | 0.76× |
| Niedersachsen | 31,854 | 1.06× |
| Sachsen | 22,618 | 1.48× |
| Berlin | 19,019 | 1.37× |
| Hessen | 18,383 | 0.78× |
| Rheinland-Pfalz | 11,545 | 0.74× |
| Schleswig-Holstein | 11,214 | 1.01× |
| Brandenburg | 11,060 | 1.15× |
| Hamburg | 9,233 | 1.31× |
| Thüringen | 6,872 | 0.87× |
| Sachsen-Anhalt | 6,135 | 0.76× |
| Mecklenburg-Vorpommern | 5,574 | 0.94× |
| Saarland | 4,126 | 1.08× |
| Bremen | 2,834 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.21× | Music & Radio |
| Dog breed | 1.69× | Pets & Animals |
| Combat sport | 1.92× | Sports |
| Commercial mortgage | 2.77× | Business & Career |
| Artistic inspiration | 1.64× | Arts & Culture |
| Natural rubber | 2.89× | Cars & Mobility |
| Unique Gifts | 1.56× | Shopping |
| Israel | 2.16× | Travel & Leisure |
| Stradivarius | 1.69× | Shopping |
| Walter Samuel | 31.43× | Sports |
| Christmas Gift | 1.61× | Kids & Family |
| Birthday Gifts | 1.55× | Kids & Family |
| Friedrich Gulda | 17.89× | Music & Radio |
| Nurse education | 2.27× | Kids & Family |
| Inha University | 11.36× | Business & Career |
| MS Mode | 4.33× | Fashion & Accessoires |
| Minestrone | 1.56× | Food & Beverages |
| Gilbert Burns (fighter) | 9.63× | Sports |
| Cadbury World | 5.2× | Travel & Leisure |
| Figure painting (hobby) | 2.37× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.31 |
| Sustainability | BALANCE | 2.01 |
| Pet Ownership | JOY | 1.75 |
| Mindfulness | BALANCE | 1.57 |
| Travelling | THRILL | 1.55 |
| Social Media Usage | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| Brazil | 7.6% |
| Germany | 5.8% |
See Gender identity audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gender identity have in Germany?
Gender identity has an estimated audience of 310,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gender identity fans?
62.4% of Gender identity fans are female, 37.6% are male, with an average age of 32.0 years.
Which brands do Gender identity fans like most?
Gender identity fans show strongest brand affinity for Progressive rock (3.21×), Dog breed (1.69×), and Combat sport (1.92×) over the country average.
Where do Gender identity fans live in Germany?
Gender identity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,101), Bayern (reach 38,165), and Baden-Württemberg (reach 32,024). These three regions account for the largest share of the active audience.
What other brands do Gender identity fans also like?
Beyond Gender identity itself, the audience over-indexes on Dog breed (1.69×), Combat sport (1.92×), Commercial mortgage (2.77×), and Artistic inspiration (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gender identity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.