Rascasse Audience Intelligence

Gender studies Audience in Germany

A data profile of the people who buy, follow and care about Gender studies in Germany — modelled from more than twelve digital signal sources. Gender studies has an estimated audience of 365,873 people in Germany.

#263among Field of study in Germany#5548among Topic in Germany#734in Politics & Society

The average Gender studies fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gender identity, Orion (Erotik), Pride, with strongest over-indexing on Gender identity (48.15× the country average).

Demographically, the Gender studies audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gender studies fan in Germany is more female, around 35.8 years old, with strong Individualism tendencies and a notable affinity for Gender identity.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gender studies profile in Germany.

Audience size
366K
in Germany
Gender
62.6%♀
37.4% male
Age
35.8
average years
Country rank
#15039
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gender studies fans

62.6% are female, 37.4% are male, average age 35.8.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Gender studies audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age35.8
Estimated audience size365,873
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Gender studies audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Gender studies audience comes from Germany.

Worldwide audience distribution share by country for Gender studies
CountryShare
United States33.0%
Brazil7.0%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gender studies audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gender studies fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.47×
02Nordrhein-Westfalen~90K1.10×
03Hessen~30K1.08×
04Hamburg~9K1.08×
05Bremen~3K1.08×
06Niedersachsen~40K1.05×
07Baden-Württemberg~50K1.01×
08Bayern~60K0.98×
09Sachsen~20K0.98×
10Rheinland-Pfalz~20K0.97×
11Saarland~4K0.94×
12Brandenburg~10K0.93×
13Mecklenburg-Vorpommern~6K0.92×
14Schleswig-Holstein~10K0.90×
15Sachsen-Anhalt~8K0.88×
16Thüringen~8K0.86×
Fig. 06

Affinity by region

Affinity by region — Gender studies, Germany
0.86×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gender studies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gender studies audience
#·InterestCategoryAffinity×
01Women's suffragePolitics & Society56.74×
02Gender identityPolitics & Society48.15×
03GrindrInternet & Social Media28.31×
04Gender equalityPolitics & Society24.37×
05GenderqueerPolitics & Society20.60×
06LGBT social movementsPolitics & Society20.39×
07Rainbow flag (LGBT movement)Politics & Society17.73×
08LGBT culturePolitics & Society13.92×
09Orion (Erotik)Shopping13.82×
10PridePolitics & Society13.37×
11TransgenderismPolitics & Society13.03×
12Gay LovePolitics & Society11.94×
13Gay pridePolitics & Society11.20×
14Action figureKids & Family9.26×
15SupermanMovies & TV7.50×
16BeetlejuiceMovies & TV6.91×
17Dog harnessPets & Animals6.40×
18Black catPets & Animals6.40×
19Dog healthPets & Animals5.67×
20TagesschauMovies & TV4.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gender studies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gender studies audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.65×
MindfulnessBALANCE2.73×
Urban LifestyleOPEN2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gender studies audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
DIY MentalityTHRILL0.82×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gender studies have in Germany?

Gender studies has an estimated audience of 365,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gender studies fans?

62.6% of Gender studies fans are female, 37.4% are male, with an average age of 35.8 years.

03

Which brands do Gender studies fans like most?

Gender studies fans show strongest brand affinity for Gender identity (48.15×), Orion (Erotik) (13.82×), and Pride (13.37×) over the country average.

04

Where do Gender studies fans live in Germany?

Gender studies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gender studies fans also like?

Beyond Gender studies itself, the audience over-indexes on Orion (Erotik) (13.82×), Pride (13.37×), Tagesschau (4.96×), and Superman (7.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Gender studies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gender studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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