Gender studies Audience in Germany

Gender studies has an estimated audience of 365,873 people in Germany. 62.6% are female, 37.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gender identity, Pride, Tagesschau, Superman, Gay Love.
The average Gender studies fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gender identity, Pride, Tagesschau, with strongest over-indexing on Gender identity (48.15× the country average). Demographically, the Gender studies audience skews more female with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Gender studies fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 35.8 |
| Estimated audience size | 365,873 |
Audience persona
The typical Gender studies fan in Germany is more female, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gender identity.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,476 | 1.14× |
| Bayern | 60,442 | 1.03× |
| Baden-Württemberg | 50,628 | 1.01× |
| Niedersachsen | 37,438 | 1.05× |
| Hessen | 29,810 | 1.07× |
| Berlin | 25,766 | 1.58× |
| Rheinland-Pfalz | 17,816 | 0.97× |
| Sachsen | 17,418 | 0.97× |
| Schleswig-Holstein | 11,430 | 0.87× |
| Brandenburg | 10,196 | 0.9× |
| Hamburg | 9,227 | 1.12× |
| Thüringen | 6,959 | 0.75× |
| Sachsen-Anhalt | 6,687 | 0.71× |
| Mecklenburg-Vorpommern | 5,565 | 0.8× |
| Saarland | 3,772 | 0.84× |
| Bremen | 3,763 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gender identity | 48.15× | Politics & Society |
| Pride | 13.37× | Politics & Society |
| Tagesschau | 4.96× | Movies & TV |
| Superman | 7.5× | Movies & TV |
| Gay Love | 11.94× | Politics & Society |
| Gender equality | 24.37× | Politics & Society |
| Orion (Erotik) | 13.82× | Shopping |
| Genderqueer | 20.6× | Politics & Society |
| Women's suffrage | 56.74× | Politics & Society |
| Dog harness | 6.4× | Pets & Animals |
| Euphoria | 3.85× | Movies & TV |
| LGBT social movements | 20.39× | Politics & Society |
| Pride parade | 21.52× | Politics & Society |
| Dog health | 5.67× | Pets & Animals |
| Action figure | 9.26× | Kids & Family |
| Gay pride | 11.2× | Politics & Society |
| Grindr | 28.31× | Internet & Social Media |
| Transgenderism | 13.03× | Politics & Society |
| Beetlejuice | 6.91× | Movies & TV |
| Black cat | 6.4× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.7 |
| Sustainability | BALANCE | 2.52 |
| Mindfulness | BALANCE | 1.84 |
| Travelling | THRILL | 1.81 |
| Urban Lifestyle | OPEN | 1.75 |
| Community Orientation | OPEN | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| Brazil | 7.0% |
| France | 5.3% |
See Gender studies audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Gender studies have in Germany?
Gender studies has an estimated audience of 365,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gender studies fans?
62.6% of Gender studies fans are female, 37.4% are male, with an average age of 35.8 years.
Which brands do Gender studies fans like most?
Gender studies fans show strongest brand affinity for Gender identity (48.15×), Pride (13.37×), and Tagesschau (4.96×) over the country average.
Where do Gender studies fans live in Germany?
Gender studies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,476), Bayern (reach 60,442), and Baden-Württemberg (reach 50,628). These three regions account for the largest share of the active audience.
What other brands do Gender studies fans also like?
Beyond Gender studies itself, the audience over-indexes on Pride (13.37×), Tagesschau (4.96×), Superman (7.5×), and Gay Love (11.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gender studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.