Rascasse Audience Intelligence

Rainbow flag (LGBT movement) Audience in Germany

A data profile of the people who buy, follow and care about Rainbow flag (LGBT movement) in Germany — modelled from more than twelve digital signal sources. Rainbow flag (LGBT movement) has an estimated audience of 575,971 people in Germany.

#4335among Topic in Germany#501in Politics & Society

The average Rainbow flag (LGBT movement) fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Ramadan (calendar month), Love Actually, with strongest over-indexing on Telegram (19.17× the country average).

Demographically, the Rainbow flag (LGBT movement) audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rainbow flag (LGBT movement) fan in Germany is more female, around 29.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rainbow flag (LGBT movement) profile in Germany.

Audience size
576K
in Germany
Gender
58.8%♀
41.2% male
Age
29.7
average years
Country rank
#10462
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rainbow flag (LGBT movement) fans

58.8% are female, 41.2% are male, average age 29.7.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Rainbow flag (LGBT movement) audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age29.7
Estimated audience size575,971
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Rainbow flag (LGBT movement) audience in Germany
Age bracketShare%
16-1947%
20-2922%
30-3914%
40-4911%
50+6%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Rainbow flag (LGBT movement) audience comes from Germany.

Worldwide audience distribution share by country for Rainbow flag (LGBT movement)
CountryShare
United States40.1%
United Kingdom7.0%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rainbow flag (LGBT movement) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rainbow flag (LGBT movement) fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K3.24×
02Brandenburg~20K1.39×
03Berlin~30K1.35×
04Sachsen~40K1.28×
05Thüringen~20K1.07×
06Hamburg~10K0.92×
07Sachsen-Anhalt~10K0.91×
08Schleswig-Holstein~20K0.82×
09Niedersachsen~40K0.80×
10Bremen~4K0.80×
11Nordrhein-Westfalen~90K0.75×
12Saarland~5K0.74×
13Rheinland-Pfalz~20K0.72×
14Bayern~60K0.69×
15Hessen~30K0.69×
16Baden-Württemberg~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Rainbow flag (LGBT movement), Germany
0.67×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rainbow flag (LGBT movement) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rainbow flag (LGBT movement) audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family40.19×
02Climate engineeringBusiness & Career32.07×
03Tibetan BuddhismPolitics & Society30.12×
04Ramadan (calendar month)Politics & Society29.23×
05Scotland national football teamSports28.86×
06World Economic ForumPolitics & Society28.72×
07Sustainable businessBusiness & Career25.69×
08TransgenderismPolitics & Society23.20×
09Ukraine national football teamSports21.32×
10Love ActuallyMovies & TV20.00×
11Earth DayPolitics & Society20.00×
12Wales national football teamSports20.00×
13TelegramInternet & Social Media19.17×
14TrelloInternet & Social Media17.02×
15Dropbox (service)Technology & Electronics16.75×
16Sustainable consumptionFood & Beverages14.22×
17Small Business AdministrationBusiness & Career14.22×
18New Year's EveHome & Garden13.23×
19ReggaetonMusic & Radio8.48×
20FundraisingBusiness & Career7.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rainbow flag (LGBT movement) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rainbow flag (LGBT movement) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.24×
Social Media UsageJOY2.21×
TravellingTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rainbow flag (LGBT movement) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.98×
IndulgenceJOY1.01×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rainbow flag (LGBT movement) have in Germany?

Rainbow flag (LGBT movement) has an estimated audience of 575,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rainbow flag (LGBT movement) fans?

58.8% of Rainbow flag (LGBT movement) fans are female, 41.2% are male, with an average age of 29.7 years.

03

Which brands do Rainbow flag (LGBT movement) fans like most?

Rainbow flag (LGBT movement) fans show strongest brand affinity for Telegram (19.17×), Ramadan (calendar month) (29.23×), and Love Actually (20×) over the country average.

04

Where do Rainbow flag (LGBT movement) fans live in Germany?

Rainbow flag (LGBT movement) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rainbow flag (LGBT movement) fans also like?

Beyond Rainbow flag (LGBT movement) itself, the audience over-indexes on Ramadan (calendar month) (29.23×), Love Actually (20×), Same-sex marriage (40.19×), and Transgenderism (23.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Rainbow flag (LGBT movement) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rainbow flag (LGBT movement). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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