Rainbow flag (LGBT movement) Audience in Germany
Rainbow flag (LGBT movement) has an estimated audience of 575,971 people in Germany. 58.8% are female, 41.2% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, JDSU, Combat sport, Natural rubber.
The average Rainbow flag (LGBT movement) fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, JDSU, with strongest over-indexing on Progressive rock (4.43× the country average). Demographically, the Rainbow flag (LGBT movement) audience skews more female with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Rainbow flag (LGBT movement) fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 29.7 |
| Estimated audience size | 575,971 |
Audience persona
The typical Rainbow flag (LGBT movement) fan in Germany is more female, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,621 | 0.73× |
| Bayern | 56,979 | 0.62× |
| Baden-Württemberg | 48,628 | 0.62× |
| Niedersachsen | 42,074 | 0.75× |
| Mecklenburg-Vorpommern | 38,266 | 3.48× |
| Berlin | 37,934 | 1.47× |
| Sachsen | 36,747 | 1.3× |
| Hessen | 29,695 | 0.68× |
| Brandenburg | 24,553 | 1.37× |
| Rheinland-Pfalz | 19,420 | 0.67× |
| Schleswig-Holstein | 15,824 | 0.77× |
| Thüringen | 15,167 | 1.03× |
| Hamburg | 12,221 | 0.94× |
| Sachsen-Anhalt | 11,734 | 0.79× |
| Saarland | 3,787 | 0.54× |
| Bremen | 3,707 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.43× | Music & Radio |
| Artistic inspiration | 2.72× | Arts & Culture |
| JDSU | 4.98× | Business & Career |
| Combat sport | 1.71× | Sports |
| Natural rubber | 2.81× | Cars & Mobility |
| Product design | 1.85× | Business & Career |
| Stradivarius | 1.58× | Shopping |
| Friedrich Gulda | 18.91× | Music & Radio |
| Commercial mortgage | 1.95× | Business & Career |
| Nurse education | 2.25× | Kids & Family |
| Inha University | 15.08× | Business & Career |
| Israel | 1.58× | Travel & Leisure |
| Ipekyol | 3.17× | Shopping |
| Kippah | 3.51× | Fashion & Accessoires |
| MS Mode | 4.13× | Fashion & Accessoires |
| Gilbert Burns (fighter) | 9.56× | Sports |
| Indigenous Australian art | 3.44× | Arts & Culture |
| Cadbury World | 5.06× | Travel & Leisure |
| Fatteh | 6.02× | Food & Beverages |
| Helvellyn | 16.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 7.51 |
| Sustainability | BALANCE | 1.83 |
| Pet Ownership | JOY | 1.56 |
| Travelling | THRILL | 1.48 |
| Social Media Usage | JOY | 1.47 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| United Kingdom | 7.0% |
| Germany | 5.2% |
See Rainbow flag (LGBT movement) audiences in other countries
- Rainbow flag (LGBT movement) — United States
- Rainbow flag (LGBT movement) — United Kingdom
- Rainbow flag (LGBT movement) — France
- Rainbow flag (LGBT movement) — Italy
- Rainbow flag (LGBT movement) — Spain
- Rainbow flag (LGBT movement) — Brazil
- Rainbow flag (LGBT movement) — Japan
- Rainbow flag (LGBT movement) — South Korea
- Rainbow flag (LGBT movement) — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rainbow flag (LGBT movement) have in Germany?
Rainbow flag (LGBT movement) has an estimated audience of 575,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rainbow flag (LGBT movement) fans?
58.8% of Rainbow flag (LGBT movement) fans are female, 41.2% are male, with an average age of 29.7 years.
Which brands do Rainbow flag (LGBT movement) fans like most?
Rainbow flag (LGBT movement) fans show strongest brand affinity for Progressive rock (4.43×), Artistic inspiration (2.72×), and JDSU (4.98×) over the country average.
Where do Rainbow flag (LGBT movement) fans live in Germany?
Rainbow flag (LGBT movement) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,621), Bayern (reach 56,979), and Baden-Württemberg (reach 48,628). These three regions account for the largest share of the active audience.
What other brands do Rainbow flag (LGBT movement) fans also like?
Beyond Rainbow flag (LGBT movement) itself, the audience over-indexes on Artistic inspiration (2.72×), JDSU (4.98×), Combat sport (1.71×), and Natural rubber (2.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rainbow flag (LGBT movement). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.