Rainbow flag (LGBT movement) Audience in Germany
Rainbow flag (LGBT movement) has an estimated audience of 575,971 people in Germany. 58.8% are female, 41.2% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Dropbox (service), Love Actually, Livemusic, Small Business Administration.
The average Rainbow flag (LGBT movement) fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Dropbox (service), Love Actually, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Rainbow flag (LGBT movement) audience skews more female with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Rainbow flag (LGBT movement) fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 29.7 |
| Estimated audience size | 575,971 |
Audience persona
The typical Rainbow flag (LGBT movement) fan in Germany is more female, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,621 | 0.73× |
| Bayern | 56,979 | 0.62× |
| Baden-Württemberg | 48,628 | 0.62× |
| Niedersachsen | 42,074 | 0.75× |
| Mecklenburg-Vorpommern | 38,266 | 3.48× |
| Berlin | 37,934 | 1.47× |
| Sachsen | 36,747 | 1.3× |
| Hessen | 29,695 | 0.68× |
| Brandenburg | 24,553 | 1.37× |
| Rheinland-Pfalz | 19,420 | 0.67× |
| Schleswig-Holstein | 15,824 | 0.77× |
| Thüringen | 15,167 | 1.03× |
| Hamburg | 12,221 | 0.94× |
| Sachsen-Anhalt | 11,734 | 0.79× |
| Saarland | 3,787 | 0.54× |
| Bremen | 3,707 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Dropbox (service) | 16.71× | Technology & Electronics |
| Love Actually | 14.15× | Movies & TV |
| Livemusic | 6.4× | Music & Radio |
| Small Business Administration | 15.08× | Business & Career |
| Same-sex marriage | 22.7× | Kids & Family |
| Bored Panda | 15.59× | Internet & Social Media |
| Scotland national football team | 18.91× | Sports |
| Transgenderism | 12.17× | Politics & Society |
| Sustainable consumption | 11.52× | Food & Beverages |
| Etsy | 4.59× | Fashion & Accessoires |
| Moodle | 7.29× | Technology & Electronics |
| Art exhibition | 4.9× | Arts & Culture |
| Harry Potter | 2.13× | Movies & TV |
| Do it yourself (DIY) | 2.67× | Home & Garden |
| Arnold Schwarzenegger | 7.55× | Movies & TV |
| Telegram | 4.88× | Internet & Social Media |
| Batman | 2.91× | Movies & TV |
| Ryanair | 2.81× | Travel & Leisure |
| Croatia national football team | 12.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 7.51 |
| Sustainability | BALANCE | 1.83 |
| Pet Ownership | JOY | 1.56 |
| Travelling | THRILL | 1.48 |
| Social Media Usage | JOY | 1.47 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| United Kingdom | 7.0% |
| Germany | 5.2% |
See Rainbow flag (LGBT movement) audiences in other countries
- Rainbow flag (LGBT movement) — United States
- Rainbow flag (LGBT movement) — United Kingdom
- Rainbow flag (LGBT movement) — France
- Rainbow flag (LGBT movement) — Italy
- Rainbow flag (LGBT movement) — Spain
- Rainbow flag (LGBT movement) — Brazil
- Rainbow flag (LGBT movement) — Japan
- Rainbow flag (LGBT movement) — South Korea
- Rainbow flag (LGBT movement) — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rainbow flag (LGBT movement) have in Germany?
Rainbow flag (LGBT movement) has an estimated audience of 575,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rainbow flag (LGBT movement) fans?
58.8% of Rainbow flag (LGBT movement) fans are female, 41.2% are male, with an average age of 29.7 years.
Which brands do Rainbow flag (LGBT movement) fans like most?
Rainbow flag (LGBT movement) fans show strongest brand affinity for Jotex (78.71×), Dropbox (service) (16.71×), and Love Actually (14.15×) over the country average.
Where do Rainbow flag (LGBT movement) fans live in Germany?
Rainbow flag (LGBT movement) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,621), Bayern (reach 56,979), and Baden-Württemberg (reach 48,628). These three regions account for the largest share of the active audience.
What other brands do Rainbow flag (LGBT movement) fans also like?
Beyond Rainbow flag (LGBT movement) itself, the audience over-indexes on Dropbox (service) (16.71×), Love Actually (14.15×), Livemusic (6.4×), and Small Business Administration (15.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rainbow flag (LGBT movement). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.