Rainbow flag (LGBT movement) Audience in United States

Rainbow flag (LGBT movement) logo

Rainbow flag (LGBT movement) has an estimated audience of 4,479,225 people in United States. 62.4% are female, 37.6% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, UK garage, Grinch, Dog breed, Product design.

The average Rainbow flag (LGBT movement) fan in United States is 28.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, UK garage, Grinch, with strongest over-indexing on Goop (10.24× the country average). Demographically, the Rainbow flag (LGBT movement) audience skews more female with an average age of 28.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Rainbow flag (LGBT movement) fans

Demographic split for Rainbow flag (LGBT movement) audience in United States
MetricValue
Female62.4%
Male37.6%
Average age28.6
Estimated audience size4,479,225

Audience persona

The typical Rainbow flag (LGBT movement) fan in United States is more female, around 28.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Rainbow flag (LGBT movement) in United States
RegionReachAffinity
California613,3291.25×
Texas371,3870.96×
Florida301,6770.99×
New York257,9501.03×
Pennsylvania159,6191.06×
Illinois148,3540.99×
Ohio139,0111.01×
North Carolina138,0991.02×
Georgia135,0580.98×
Michigan122,8341.05×
Washington116,3281.29×
New Jersey116,0881.02×
Virginia107,5390.99×
Massachusetts100,4141.14×
Tennessee97,1381.08×
Arizona94,0491.03×
Indiana83,0061.01×
Maryland78,4651.02×
Missouri71,5420.99×
Minnesota68,1341.06×
Colorado66,3540.94×
Wisconsin63,7980.95×
Oregon62,8831.22×
Alabama62,0930.99×
Kentucky60,1951.07×
South Carolina60,1660.89×
Oklahoma58,0391.17×
Louisiana55,8730.97×
Nevada47,1701.09×
Connecticut44,8191×
Utah40,7341.02×
Iowa34,9800.95×
Arkansas34,5910.94×
Kansas33,3800.95×
Mississippi29,9180.81×
West Virginia25,0031.2×
Idaho21,1050.94×
New Mexico20,2610.9×
Nebraska19,6030.87×
Maine19,3051.2×
Hawaii18,9560.98×
New Hampshire17,4570.99×
Washington, District of Columbia14,2131.06×
Rhode Island14,0660.99×
Delaware12,5081.01×
Montana10,2680.83×
Alaska9,6911.01×
Vermont8,7171.11×
South Dakota6,9130.67×
North Dakota6,3390.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rainbow flag (LGBT movement) audience
BrandAffinityCategory
Goop10.24×Internet & Social Media
UK garage9.94×Music & Radio
Grinch6.88×Movies & TV
Dog breed1.91×Pets & Animals
Product design3.16×Business & Career
La Jolla13.89×Travel & Leisure
Combat sport2.36×Sports
Wok9.5×Food & Beverages
Governor of Michigan10.74×Politics & Society
Hibachi10.76×Food & Beverages
Grace Slick11.98×Music & Radio
Google Home7.39×Technology & Electronics
Vocal harmony5.07×Music & Radio
Isometric exercise9.76×Sports
headspace9.66×Health
No Escape (1994 film)11.6×Movies & TV
Cam Ward3.85×Sports
Bank account2.48×Business & Career
Guitarist (magazine)11.41×Music & Radio
Kevin Murphy (screenwriter)13.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rainbow flag (LGBT movement) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.7
Risk AppetiteTHRILL2.18
SustainabilityBALANCE1.52
MindfulnessBALANCE1.51
Early Adopter MentalityPOWER1.51
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Rainbow flag (LGBT movement)
CountryShare
United States40.1%
United Kingdom7.0%
Germany5.2%

See Rainbow flag (LGBT movement) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Rainbow flag (LGBT movement) have in United States?

Rainbow flag (LGBT movement) has an estimated audience of 4,479,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Rainbow flag (LGBT movement) fans?

62.4% of Rainbow flag (LGBT movement) fans are female, 37.6% are male, with an average age of 28.6 years.

Which brands do Rainbow flag (LGBT movement) fans like most?

Rainbow flag (LGBT movement) fans show strongest brand affinity for Goop (10.24×), UK garage (9.94×), and Grinch (6.88×) over the country average.

Where do Rainbow flag (LGBT movement) fans live in United States?

Rainbow flag (LGBT movement) fans in United States are most concentrated in California (reach 613,329), Texas (reach 371,387), and Florida (reach 301,677). These three regions account for the largest share of the active audience.

What other brands do Rainbow flag (LGBT movement) fans also like?

Beyond Rainbow flag (LGBT movement) itself, the audience over-indexes on UK garage (9.94×), Grinch (6.88×), Dog breed (1.91×), and Product design (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow flag (LGBT movement). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.