Rascasse Audience Intelligence

Genderqueer Audience in Germany

A data profile of the people who buy, follow and care about Genderqueer in Germany — modelled from more than twelve digital signal sources. Genderqueer has an estimated audience of 649,626 people in Germany.

#4036among Topic in Germany#437in Politics & Society

The average Genderqueer fan in Germany is 30.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pride, dB’s, Harry Potter, with strongest over-indexing on Pride (6.41× the country average).

Demographically, the Genderqueer audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Genderqueer fan in Germany is more female, around 30.2 years old, with strong Community Orientation tendencies and a notable affinity for Pride.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genderqueer profile in Germany.

Audience size
650K
in Germany
Gender
62.1%♀
37.9% male
Age
30.2
average years
Country rank
#9441
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genderqueer fans

62.1% are female, 37.9% are male, average age 30.2.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Genderqueer audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age30.2
Estimated audience size649,626
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Genderqueer audience in Germany
Age bracketShare%
16-1946%
20-2921%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Genderqueer audience comes from Germany.

Worldwide audience distribution share by country for Genderqueer
CountryShare
United States43.0%
Brazil6.4%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genderqueer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Genderqueer fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.37×
02Bremen~6K1.16×
03Sachsen~30K1.08×
04Hamburg~20K1.06×
05Niedersachsen~70K1.05×
06Schleswig-Holstein~20K1.04×
07Hessen~50K0.97×
08Thüringen~20K0.97×
09Brandenburg~20K0.95×
10Mecklenburg-Vorpommern~10K0.95×
11Sachsen-Anhalt~20K0.94×
12Saarland~7K0.94×
13Nordrhein-Westfalen~100K0.93×
14Rheinland-Pfalz~30K0.92×
15Bayern~90K0.84×
16Baden-Württemberg~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Genderqueer, Germany
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genderqueer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genderqueer audience
#·InterestCategoryAffinity×
01Gender identityPolitics & Society14.84×
02Lesbian PridePolitics & Society13.28×
03Gender studiesPolitics & Society11.54×
04Rainbow flag (LGBT movement)Politics & Society11.17×
05LGBT social movementsPolitics & Society10.19×
06PridePolitics & Society6.41×
07Orion (Erotik)Shopping4.25×
08ZooplusPets & Animals3.48×
09COSShopping3.39×
10Unique GiftsShopping3.29×
11HugendubelShopping3.21×
12Equine nutritionPets & Animals3.05×
13Google FlightsTravel & Leisure2.95×
14Local newsNews2.85×
15Stranger ThingsMovies & TV2.82×
16Harry PotterMovies & TV2.16×
17TikTokInternet & Social Media2.05×
18TagesschauMovies & TV1.88×
19SportsSports1.71×
20dB’sMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genderqueer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genderqueer audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.31×
MindfulnessBALANCE2.01×
IndividualismJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genderqueer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.46×
Quality AwarenessPREMIUM0.50×
IndulgenceJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genderqueer have in Germany?

Genderqueer has an estimated audience of 649,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Genderqueer fans?

62.1% of Genderqueer fans are female, 37.9% are male, with an average age of 30.2 years.

03

Which brands do Genderqueer fans like most?

Genderqueer fans show strongest brand affinity for Pride (6.41×), dB’s (1.51×), and Harry Potter (2.16×) over the country average.

04

Where do Genderqueer fans live in Germany?

Genderqueer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Genderqueer fans also like?

Beyond Genderqueer itself, the audience over-indexes on dB’s (1.51×), Harry Potter (2.16×), TikTok (2.05×), and Sports (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Genderqueer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Genderqueer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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