Genderqueer Audience in Germany
Genderqueer has an estimated audience of 649,626 people in Germany. 62.1% are female, 37.9% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pride, Harry Potter, TikTok, Sports, Tagesschau.
The average Genderqueer fan in Germany is 30.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pride, Harry Potter, TikTok, with strongest over-indexing on Pride (6.41× the country average). Demographically, the Genderqueer audience skews more female with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Genderqueer fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 30.2 |
| Estimated audience size | 649,626 |
Audience persona
The typical Genderqueer fan in Germany is more female, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pride.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,104 | 0.94× |
| Bayern | 88,102 | 0.84× |
| Baden-Württemberg | 72,442 | 0.82× |
| Niedersachsen | 68,625 | 1.09× |
| Hessen | 49,895 | 1.01× |
| Berlin | 43,988 | 1.51× |
| Sachsen | 34,020 | 1.07× |
| Rheinland-Pfalz | 27,413 | 0.84× |
| Schleswig-Holstein | 24,504 | 1.05× |
| Brandenburg | 18,285 | 0.91× |
| Hamburg | 16,294 | 1.11× |
| Sachsen-Anhalt | 14,874 | 0.88× |
| Thüringen | 14,671 | 0.89× |
| Mecklenburg-Vorpommern | 10,879 | 0.88× |
| Bremen | 7,657 | 1.38× |
| Saarland | 6,297 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pride | 6.41× | Politics & Society |
| Harry Potter | 2.16× | Movies & TV |
| TikTok | 2.05× | Internet & Social Media |
| Sports | 1.71× | Sports |
| Tagesschau | 1.88× | Movies & TV |
| Stranger Things | 2.82× | Movies & TV |
| Rainbow flag (LGBT movement) | 11.17× | Politics & Society |
| Gender identity | 14.84× | Politics & Society |
| Natural World | 2.09× | Fashion & Accessoires |
| Local news | 2.85× | News |
| LGBT social movements | 10.19× | Politics & Society |
| Sex and the City | 2.77× | Movies & TV |
| Unique Gifts | 3.29× | Shopping |
| Hugendubel | 3.21× | Shopping |
| Equine nutrition | 3.05× | Pets & Animals |
| Gender studies | 11.54× | Politics & Society |
| Lesbian Pride | 13.28× | Politics & Society |
| COS | 3.39× | Shopping |
| Gay Love | 4.19× | Politics & Society |
| Google Flights | 2.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.71 |
| Sustainability | BALANCE | 2.06 |
| Pet Ownership | JOY | 1.69 |
| Sports Activity | POWER | 1.59 |
| Social Media Usage | JOY | 1.54 |
| Mindfulness | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.0% |
| Brazil | 6.4% |
| United Kingdom | 6.3% |
See Genderqueer audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Genderqueer have in Germany?
Genderqueer has an estimated audience of 649,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Genderqueer fans?
62.1% of Genderqueer fans are female, 37.9% are male, with an average age of 30.2 years.
Which brands do Genderqueer fans like most?
Genderqueer fans show strongest brand affinity for Pride (6.41×), Harry Potter (2.16×), and TikTok (2.05×) over the country average.
Where do Genderqueer fans live in Germany?
Genderqueer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,104), Bayern (reach 88,102), and Baden-Württemberg (reach 72,442). These three regions account for the largest share of the active audience.
What other brands do Genderqueer fans also like?
Beyond Genderqueer itself, the audience over-indexes on Harry Potter (2.16×), TikTok (2.05×), Sports (1.71×), and Tagesschau (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Genderqueer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.